Promotool Welcomes Minoru Tsuzuki as Advisor and Launches "Scent x Region x Health" Pilot Program

Promotool Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; Scent Technology Research Institute: Saitama City, Saitama Prefecture; CEO: Kensuke Ogata; hereinafter "the Company"), a scent technology company that creates all kinds of scents and odors, is pleased to announce the appointment of Minoru Tsuzuki, former president of Nihon Pharmaceutical University and an expert with extensive knowledge in the fields of education, medicine, sports, and regional collaboration, as an advisor.

Mr. Tsuzuki, who has strong ties to Saitama City, will work with the Company to promote regional charm through scent and explore the possibilities of scent from perspectives such as education. In conjunction with this, the Company is launching a pilot program themed "Scent x Region x Health" and is now accepting paid applications for implementation from municipalities, educational institutions, and corporations. Discussions regarding implementation are currently underway with several companies and municipalities, and the program is scheduled to be rolled out sequentially.

[Image: CEO Ogata of Promotool Co., Ltd. and new advisor Minoru Tsuzuki. Press release image regarding the launch of the "Scent x Region x Health" program.]

For more details on Promotool, which solves social issues through scent technology, please visit: https://www.promotool.jp/

Promoting Initiatives to Expand the Medical Potential of Scent from the Region

After graduating from the University of Tokyo's Faculty of Agriculture and gaining sales experience at Suntory Co., Ltd., Mr. Tsuzuki obtained his doctorate from the University of Tokyo Graduate School. He has served as the principal of the Kanto Judo Therapy College and president of Nihon Pharmaceutical University, and has handled over 100 collaborative projects with municipalities, companies, universities, and high schools. His wealth of knowledge will be a great asset to the Company in enhancing the social value of scent.

In recent years, the functionality of scent, such as its relaxation effects and support for cognitive function, has attracted attention, and research in the medical and pharmaceutical fields is intensifying. The Company has established a Scent Technology Research Institute in Saitama City and, with its strengths in thorough quality control and safety, has been promoting the use of scent together with companies and municipalities.

By combining Mr. Tsuzuki's expertise with the Company's scent technology, we will enhance the functionality of scent more scientifically and connect it to regional collaboration initiatives starting from Saitama City. Moving forward, we will conduct research and verification on the effects of scent on relaxation and cognitive function, create new value for scent, and contribute to the revitalization of local communities.

Furthermore, based on these findings, we will develop a service that provides integrated scent design, implementation, and effectiveness verification for companies and municipalities.

*The Company is a regular member of the Japan Flavor & Fragrance Materials Association (the only member from the space fragrance industry), which is the Japanese affiliate of the international safety standard body IFRA (International Fragrance Association).

Program Offerings

In this program, we will integrate our expertise and technology to provide the following solutions: - Design and development of original scents optimized for specific spaces - Scent implementation and spatial design for commercial facilities, luxury hotels, corporate headquarters, etc. - Know-how for planning and operating regional revitalization events (e.g., citizen-voting scent selection) - Measurement of effects such as relaxation and concentration through scent, and evidence building - Consulting on the use of scent for well-being management and brand value enhancement

This program will be quoted individually based on the content, but will be provided as a package including initial design, implementation, and operation.

Regarding the Pilot Program

As an initial phase, this program is scheduled for implementation by a limited number of 5 companies (or 3 municipalities). For pilot companies and organizations, we will provide services with a higher depth of individual design and effectiveness verification.

[Link: Click here for inquiries about the program]

Comment from Minoru Tsuzuki

While scent is often discussed in the realm of sensibility, there remains significant room for it to be implemented in society based on scientific backing. Through this initiative, I hope to expand the possibilities of scent in education, medicine, and local communities.

Comment from Kensuke Ogata, CEO of Promotool Co., Ltd.

Scent has been discussed in the realm of sensibility until now, but we are entering an era where it will be utilized as a "function." Through this initiative, I hope to lead to concrete value creation for companies and regions.

Profile of Minoru Tsuzuki

Graduated from the University of Tokyo, Faculty of Agriculture. After working in sales at Suntory Co., Ltd., he entered the University of Tokyo Graduate School and obtained a doctorate (Doctor of Agriculture). After joining the Tsuzuki Education Group, he was involved in the management of multiple educational institutions, serving as principal of Kanto Judo Therapy College and president of Nihon Pharmaceutical University. He serves as a judge for the Saitama Environment Award, a special advisor for industry-academia-government collaboration at the Saishin Foundation, a school councilor for Saitama Prefectural Ina Gakuen Comprehensive High School, and a member of the school management council for Saitama Municipal Urawa Minami High School. He has handled over 100 collaborative projects with municipalities, companies, and universities/high schools both in Japan and overseas, and has promoted numerous initiatives connecting education and society. In public service, he is widely involved in sports promotion and international exchange, serving as Representative Director of the Japan Para-Fencing Association, Director of the Ski Association of Japan, and Director of the Asian Association of Schools of Pharmacy. He supports the business growth of Promotool by leveraging his knowledge of education, sports, and regional collaboration.

About Promotool Co., Ltd.

[Image: Promotool Co., Ltd. description] Promotool Co., Ltd. is a leading Japanese scent technology company that provides scent technology (Scent Technology) centered on fragrance development, blending, and scent analysis. We continue to be chosen by top-tier clients with extremely high standards for quality and safety, such as JAL, Asuka III, Mampei Hotel, Saitama City, Kose, and Shiseido. We respond to all needs regarding scent and odor with the power of science and sensibility, and continue to challenge ourselves to create new value for scent.

Company Overview

Promotool Co., Ltd. Headquarters: 5F Viewne Honkomagome, 6-5-3 Honkomagome, Bunkyo-ku, Tokyo Scent Technology Research Institute: 2F Oi Building, 3-161 Miyahara-cho, Kita-ku, Saitama City, Saitama Prefecture Representative: Kensuke Ogata, CEO Business Description: Manufacturing and sales of fragrances and aroma diffusers (1) Scent branding (original aroma) (2) Scent space design (high-end commercial aroma diffusers) (3) OEM (fragrance development and manufacturing/sales of perfumes and cosmetics/scent goods) (4) Scent samples (aroma testers) (5) Scent promotion (scented direct mail, etc.) (6) Scent entertainment production Official Website: https://www.promotool.jp/ Official Online Store: https://essenceon.jp/store/ Blending Experience Studio "L’esprit": https://lesprit.shop/

Contact Information Promotool Co., Ltd. Contact: Izawa, Public Relations TEL: 03-5940-6637 FAX: 03-5940-6685 Inquiries: https://www.promotool.jp/contact/