Promo-Tool Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; Scent Technology Research Institute: Saitama City, Saitama Prefecture; President and CEO: Kensuke Ogata), a scent technology company that creates all kinds of scents and odors, held a workshop on February 28, 2026 (Saturday) at "Marumaru Higashi Nihon Higashi Nihon Collaboration Center" in front of Omiya Station in Saitama City, where participants could experience the "Scent Inspired by Saitama City." This workshop was conducted as part of a five-senses workshop program within the event "Almost Hinamatsuri! Doll Town Iwatsuki Fair" held at the same venue. A total of 21 people participated in two sessions that day, experiencing the rediscovery of the region's charm through scent.
※This event was by advance reservation only, and the application period has closed.
Through the opportunity for citizens to personally experience and shape the "Scent of Saitama City," our company aims to contribute to fostering "civic pride" that leads to rediscovering local charm and developing affection and pride for the region. The experience of creating a scent with one's own hands serves as a catalyst for deeper understanding of the region's stories and brings a new perspective to daily life.
Furthermore, our company has a system that can provide comprehensive support from planning and development to penetration and establishment. We have professionals on staff, including branding experts, designers, and perfumers who have handled scents for clients such as JAL and Mampei Hotel. It is precisely this diverse expertise that allows us to express the individuality of a region through scent and meticulously realize scent designs that convey the charm of a city. "Saitama City Inspired Scent Sachet Making Experience": Blending Scents to Create Aroma Sachets The "Scent Inspired by Saitama City" was officially announced on January 30, 2026, chosen through a citizen vote. This workshop was held as an official event to experience the scent within the city, amidst the lively atmosphere of the "Almost Hinamatsuri! Doll Town Iwatsuki Fair," which conveys the doll culture of Iwatsuki.
Workshop Content While learning about the background and concept behind the scent's creation, participants blended several types of fragrances based on the "Scent Inspired by Saitama City" to create aroma sachets. Through the experience of arranging the scent themselves, participants had the opportunity to rediscover the charm of the region. Lecturer's Presentation The lecturer was Takeshi Watanabe, our senior perfumer who was in charge of developing the "Scent Inspired by Saitama City." It was a valuable opportunity to receive direct instruction from a perfumery expert and learn about the characteristics of scents and key points in perfumery. Expanding "Scent Experience Opportunities" for Easy Citizen Participation This workshop was held as an initiative to broaden opportunities for citizens to engage with scents. Scents are known to promote relaxation and mood improvement, and are gaining attention as an element that supports mental well-being in daily life. By holding the event in an accessible venue, even those unfamiliar with scents could easily participate, leading to regional interaction and the discovery of new hobbies. Participants commented, "I felt Saitama City was closer through its scent," allowing them to experience the region's story through fragrance.
Aiming to Enhance "Affection for the Region" Through Scent Our company intends to continue providing ongoing opportunities for citizens to engage with scents and experience the charm of their region through their own senses. The process of experiencing and shaping scents deepens the understanding of the region's stories and fosters familiarity with the land in daily life. We aim for these experiences to accumulate, allowing scents to naturally become symbols of the region and permeate daily life. We also emphasize the importance of widely disseminating the potential of scents to be utilized in regional charm promotion and cultural development. By leveraging our company's long-cultivated perfumery technology and safety expertise, we will actively engage in brand building for local governments and scent development utilizing regional resources, while continuing to provide opportunities for citizens to experience scents and promote regional charm through fragrance.
※The scents developed by our company are created using highly safe fragrances that comply with the strict standards and regulations of IFRA (International Fragrance Association) / RIFM (Research Institute for Fragrance Materials), so you can use them with confidence. IFRA is the sole international organization that determines the safety of fragrance ingredients worldwide. Fragrance companies worldwide that are members of IFRA ensure the safety of their blends by selecting fragrance ingredients and adjusting their blending ratios in accordance with the safety standards for fragrance ingredients, which are revised annually. About Promo-Tool's "Scent Space Design" Service In recent years, an increasing number of facilities and companies have been introducing aroma (scent) for its effects in enhancing added value and image, and reducing stress. Our company offers an unprecedented one-stop service that provides the know-how for creating fragrances, a team of perfumers with extensive experience and achievements in creating over 4,000 types of scents, the expertise of branding consultants who have worked on global automobile manufacturers at a major advertising agency, design capabilities to maximize the potential of scents, and specialized knowledge of fragrances, thereby providing comfortable time and space with richness and余裕 for people's lives. Scents can be chosen from our 28 standard types, or you can order a custom-developed original aroma that is one-of-a-kind in the world. Inquiries about "Scent Space Design" About Promo-Tool Co., Ltd.
Promo-Tool Co., Ltd. is a leading scent technology company in Japan, providing scent technology (scent technology) centered on fragrance development, perfumery, and scent analysis. We continue to be chosen by top-tier clients with extremely high standards for quality and safety, such as JAL, Asuka III, Mampei Hotel, Saitama City, and KOSÉ. We respond to all needs for scents and odors with the power of science and sensibility, and continue to challenge the creation of new value in the world of scent. s.
Company Profile Promo-Tool Co., Ltd. Headquarters: 5F, Viewne Komagome, 6-5-3 Honkomagome, Bunkyo-ku, Tokyo Scent Technology Research Institute: 2F, Oi Building, 3-161 Miyahara-cho, Kita-ku, Saitama City, Saitama Prefecture Representative: Kensuke Ogata, President and CEO Business Activities: Manufacturing and sales of fragrances and aroma diffusers (1) Scent Branding (Original Aroma) (2) Scent Space Design (High-grade commercial aroma diffusers) (3) OEM (Fragrance development and manufacturing/sales of perfumes and cosmetics / Scented goods) (4) Scent Samples (Aroma Testers) (5) Scent Promotions (Scent DM, etc.) (6) Scent Entertainment Production Official Website: https://www.promotool.jp/ Official Online Store: https://essenceon.jp/store/ Perfume Experience Studio "L’esprit": https://lesprit.shop/ Contact Information Promo-Tool Co., Ltd. Contact: Public Relations Department, Izawa TEL: 03-5940-6637 FAX: 03-5940-6685 Inquiries: https://www.promotool.jp/contact/
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- Source: PR TIMES
- Category: News