Promo Tool Holds Workshop to Experience the 'Scent of Saitama City' Through the Five Senses!
On February 28, 2026, Promo Tool Co., Ltd. held a workshop in Saitama City where participants experienced the city's official scent and created aroma sachets. Led by senior perfumer Takeshi Watanabe, the event aimed to rediscover local charms and foster civic pride.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 18:00
- 🔍 Collected: April 1, 2026 at 13:39 (19h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 00:41 (491h 2m after Collected)
Promo Tool Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; Scent Technology Institute: Saitama City, Saitama; Representative Director & CEO: Kensuke Ogata; hereinafter "the Company"), a scent technology company that creates all kinds of fragrances and odors, held a workshop on February 28, 2026 (Saturday) at the "Maru Maru Higashi Nihon" (East Japan Collaboration Center) in front of Omiya Station in Saitama City, where participants could experience the "Scent of Saitama City." This workshop was conducted as part of the five-senses workshop program within the event "Hinamasuri is Coming Soon! Dolls' Town Iwatsuki Fair" held at the same venue. A total of 21 people participated across two sessions, experiencing the rediscovery of regional charms through scent.
*This event required prior registration, and the application period has ended.
The Company aims to contribute to the fostering of "Civic Pride"—a sense of affection and pride toward the local community—by providing opportunities for citizens to experience and give shape to the "Scent of Saitama City" themselves. The experience of creating a scent with one's own hands serves as a catalyst for feeling the regional story more deeply and brings a new perspective to daily life.
Furthermore, the Company possesses a system that can provide consistent support from planning and development to dissemination and establishment. It employs professionals including branding experts, designers, and perfumers who have worked on scents for JAL and the Mampei Hotel. This diverse expertise allows for the careful realization of scent production that expresses regional individuality and conveys urban appeal.
"Scent of Saitama City Sachet Making Experience" – Blending Scents to Create Aroma Sachets
The "Scent of Saitama City," chosen by citizen vote, was officially announced on January 30, 2026. This workshop was held as an official event to experience that scent within the city, amidst the bustle of the "Hinamasuri is Coming Soon! Dolls' Town Iwatsuki Fair," which conveys the doll culture of Iwatsuki.
Workshop Content
Participants learned about the background and concept behind the scent's creation while making aroma sachets by blending several types of fragrances based on the "Scent of Saitama City." Through the experience of arranging the scent themselves, participants had the opportunity to rediscover the charms of their region.
Instructor Appearance
The Company's senior perfumer, Takeshi Watanabe, who was in charge of developing the "Scent of Saitama City," appeared as the instructor. This was a valuable opportunity to receive a direct lecture from a perfumery expert and learn about the characteristics and points of scent blending.