【Rapid Growth Since Japan Debut】UBX JAPAN, an Australian Fitness Gym Brand, Breaks the Mold of 'Over-Reliance on Individuals' and 'Low Profitability' — Exhibiting at Franchise Show Osaka!

UBX JAPAN Inc., an Australian-origin fitness brand offering an innovative 45-minute workout combining boxing and full-body training, will exhibit at 'Franchise Show Osaka,' Japan's largest franchisee recruitment exhibition, held at INTEX Osaka from July 2, 2026 (Thu). The company, which operates in eight countries and is rapidly expanding its presence in Japan, will unveil its unique 'next-generation franchise model' at the event, marking a strategic move toward full-scale expansion into the western Japan market.

The 'Three Major Challenges' Facing Fitness Gym Operators — and UBX's Solutions

While Japan's fitness market continues to grow, operators face serious operational challenges.

Challenge 1: Labor shortage and high training costs — Difficulty in recruiting and retaining high-quality trainers.

Challenge 2: Lost opportunities due to scheduling constraints — Fixed class times make it difficult to retain time-efficient (time-performance-conscious) customers.

Challenge 3: Low return on investment — Requires large floor space and high initial investment, leading to long payback periods.

UBX smartly overcomes these challenges through proprietary technology and scientifically designed programs.

Solution 1: Simplified operations — A state-of-the-art system enables efficient operation with minimal staff.

Solution 2: Elimination of the class-based model — No reservations required; members can start training anytime, maximizing customer satisfaction and gym turnover. Workouts are completed within 45 minutes.

Solution 3: High-profitability, space-efficient model — Optimized store design enables rapid investment recovery. The franchisor provides comprehensive support for gym setup, operations, and business management.

The Kansai region, with Osaka as its commercial hub, boasts a unique lifestyle and pragmatic business mindset — a perfect match for UBX's business model. Kansai also has a strong tradition of professional boxing events and a high level of public interest in combat sports and high-energy athletic activities. The UBX workout, developed under the leadership of four-time boxing world champion Danny Green, delivers authentic, science-backed training that transcends conventional fitness. We are confident this value proposition will earn strong support from discerning Kansai customers.

UBX is not just about 'running a gym' — we aim to create a sustainable fitness business that delivers a better future for franchise owners, members, and local communities.

About UBX

UBX is a fitness brand founded in Australia by Danny Green, a four-time boxing world champion, and Tim West, an entrepreneur in fitness and IT. Centered on boxing and full-body training, UBX helps members achieve their ideal physique. With over 100 boutique-style gyms worldwide (as of April 2025), UBX made its debut in Japan in August 2023.

Exhibition Details

At the booth, we will provide individual consultations on UBX's business model, financial simulations, case studies of existing locations, and site selection expertise.

Event Name: Franchise Show Osaka

Dates: July 2 (Thu) – 3 (Fri), 2026, 10:00–16:30

Venue: INTEX Osaka

Organizer: The Nikkei, Inc.

Booth Number: FC101

Pre-registration link available here

The venue is expected to be crowded. Those considering FC franchise ownership or business diversification are encouraged to make an appointment via the link above.

Company Overview

Company Name: UBX JAPAN Inc.

Representative: Naoki Hiramoto, CEO and President

Address: 2F, Daiba Frontier Building, 2-3-2 Daiba, Minato-ku, Tokyo

URL: https://promo.ubxtraining.co.jp

【Media Inquiries】

UBX JAPAN Inc.

Contact: Chisato Takahashi

Email: chisato@ubxtraining.co.jp

※ Media professionals: We welcome interview requests, photo/video shoots, and on-site training experience visits at our gyms. Please contact the above representative. Image materials used in this press release are also available upon request.