Putting the Brakes on Mindless Scrolling. LA-born Digital Detox Card 'Bloom' Restricts Only Tempting Apps, Pre-sales Open on machi-ya

ProgressiveMind will begin pre-sales of the digital detox card 'Bloom' on machi-ya by CAMPFIRE at 10:00 AM on May 19, 2026. Bloom is a product that allows you to change your distance from 'apps you just end up opening,' such as social media and video apps, simply by holding the card up to your smartphone.

Rather than rendering the smartphone entirely unusable, its defining feature is the ability to restrict only tempting apps while leaving essential functions intact.

Whereas traditional app blockers have centered around settings, Bloom incorporates the physical action of 'tapping a card,' proposing a new approach that does not rely solely on willpower.

1. Not 'Letting Go of the Smartphone,' but 'Stopping Only the Temptation'

Smartphones are indispensable to daily life for work, communication, research, and payments.
On the other hand, many people have experienced intending to check social media or video apps 'just for a little bit,' only to realize a long time has passed.
Bloom is a product that changes only the distance between you and the apps you easily open through the use of a dedicated card linked to an app, while keeping the smartphone functioning normally.

2. What is Bloom?

Bloom is a digital detox card that locks pre-set 'temptation apps' such as social media and video apps simply by tapping the dedicated card to a smartphone.
Target apps can be toggled on and off with the card, which is useful in situations like:
- Wanting to block them only before bedtime
- Wanting to focus solely during work or study
- Not wanting to be distracted by a smartphone during family time

3. Differences from Screen Time

Features like Screen Time are widely known as methods for managing smartphone usage time. However, some people feel that even when they set limits, they end up 'canceling or extending them' or 'returning to their old habits before they know it.'

Bloom takes the approach of physically changing the distance to the apps by inserting the action of tapping the card, rather than limiting usage through settings alone.
The defining characteristic of Bloom is that it serves as a mechanism to switch behaviors directly, rather than relying strictly on willpower.

4. Three Key Features of Bloom

(1) Simple operation just by tapping the card
No complex operations are required. It aims for a simple experience that can be naturally integrated into daily life.

(2) The smartphone remains usable
Necessary functions like messaging, payments, and searching remain exactly as they are. The aim is to restrict only 'temptation apps.'

(3) iOS / Android compatible, no subscription required
It supports both iOS and Android, allowing a wide range of users to utilize it.
Additionally, no monthly app subscription fee is required; users can begin simply by purchasing the card.

5. Recommended For:
- Those who find themselves instinctively opening YouTube or TikTok
- Those wanting to rethink their pre-bedtime smartphone habits
- Those wanting to reduce 'derailments' during work or study
- Those for whom Screen Time alone was not sustainable
- Those who want to cherish family time more
- Those who do not want to completely let go of their smartphone, but want to fix how they use it

6. Pre-sales Begin on machi-ya

Bloom will begin pre-sales on the crowdfunding site machi-ya by CAMPFIRE. Please check the project page for detailed return contents, prices, and shipping schedules.

Sales period: Tuesday, May 19, 2026, 10:00 AM to Tuesday, June 30, 2026, 11:59 PM (Scheduled)
Selling price: Standard planned sales price 8,980 yen (tax included)
[Super Early Bird 30% OFF] 6,280 yen (tax included) / First 50 people
[Special Discount 25% OFF] 6,730 yen (tax included) / First 100 people
[Early Bird 20% OFF] 7,180 yen (tax included) / First 200 people
[machi-ya Discount 15% OFF] 7,630 yen (tax included) / First 300 people
[2-Card Set Pair Super Early Bird 31% OFF] 12,390 yen (tax included) / First 100 people
[2-Card Set Pair Early Bird 25% OFF] 13,470 yen (tax included) / First 300 people
[3-Card Set Family Discount 33% OFF] 18,050 yen (tax included) / First 30 people
*All displayed prices include tax and shipping.

7. Product Overview

Product name: Bloom Card
Supported devices: Smartphones
Supported OS: iOS / Android
Material: Stainless steel
Shape: Card type
Connection method: NFC (Near Field Communication)
Monthly fee: None (No subscription)
Main functions: Schedule setting, App/Website locking, Rankings, Analysis reports, Kids mode