Profits Launches "REACH AI," an AI Service Incorporating Real Estate Management Knowledge

Profits Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Shinichiro Tanaka; hereinafter "Profits") launched "REACH AI," an AI service incorporating its real estate management knowledge, on May 12, 2026.

REACH AI is an AI service that supports real estate owners' holding strategies. By inputting property information for residences (residential properties) located in Tokyo and the three surrounding prefectures, it proposes potential analysis, improvement measures, and operational action plans for owned assets.

It lowers the barrier to consulting with real estate companies and provides an environment where AI can be consulted at the necessary timing.

[Service Introduction Site] https://ai-lp.reach-property.com

[Try REACH AI for free] https://ai.reach-property.com/login

Image of analysis results by REACH AI

Development Background: Solving "Unconsultable Problems" Faced by Real Estate Owners with AI

Real estate owners are required to make various decisions during their holding period.

- Is the current asset value appropriate? - Is there room for improvement in rent setting? - Are repairs and capital investments necessary? - Is it more rational to continue holding or to sell? - What kind of operational strategy should be adopted in the future?

On the other hand, the environment for easily consulting on these matters is limited.

Consulting with a real estate company can create a psychological burden of receiving sales proposals, and due to disparities in access to specialized information, there are many cases where owners cannot have sufficient opportunities for consideration.

As a result, opportunities for revenue improvement and asset value enhancement measures that could have been obtained are sometimes overlooked.

Profits believed that by utilizing AI for these decision-making challenges in real estate management, an environment where real estate owners can continuously consult could be built, and thus developed "REACH AI."

Based on the practical knowledge of real estate investment and management accumulated by Profits, REACH AI supports "strategy formulation to enhance value while holding," not just appraisal.

Features of REACH AI

1. Real Estate AI Incorporating Profits' Operational Knowledge

REACH AI is a dedicated AI that incorporates the practical knowledge of real estate investment and management accumulated by Profits. It performs analysis and proposals from a practical perspective, including rent setting, operational improvements, and value-up.

2. Proposing Potential Analysis and Improvement Measures for Owned Assets

By inputting property information, AI analyzes the potential of owned assets and proposes improvement measures and concrete action plans. It supports not only appraisal but also operational strategies for revenue improvement.

3. Operational Support Focused on "Enhancing Value" Rather Than Just "Selling"

REACH AI focuses on operational support that includes value enhancement through holding, not just selling. It supports real estate owners' decision-making from a medium- to long-term perspective.

4. Reduced Psychological Barriers Through AI Interaction

Since consultations are conducted via AI, owners can consult at the necessary timing while suppressing the psychological burden of sales interactions. This service meets the needs of real estate owners who want to "make decisions at their own pace without missing opportunities."

"REACH" Concept Supporting from Holding Strategy to Transactions

Profits operates "REACH," a BtoB real estate information network.

"REACH" supports information flow among real estate businesses as a membership-based income-generating real estate information platform. "REACH AI" is its sister service, an AI product that supports real estate owners' operational decisions. By linking both services, Profits will build a system that provides end-to-end support from owners' holding strategy formulation to future sales/acquisition considerations and transaction execution.

Specifically, by linking:

- Holding strategy formulation by REACH AI - Future transaction execution by REACH

Profits aims to realize decision-making support that spans real estate operation and distribution.

Going forward, by linking AI-driven operational support with real estate distribution, Profits aims to create a new decision-making support mechanism in the real estate domain.

About REACH AI

REACH AI is an AI service for real estate owners that incorporates Profits' real estate management knowledge. It supports potential analysis of owned real estate, revenue improvement proposals, and operational strategy formulation, supporting owners' decision-making as an "easily consultable real estate AI anytime."

[Service Introduction Site] https://ai-lp.reach-property.com

[Try REACH AI for free] https://ai.reach-property.com/login

Profits Inc.

Based in central Tokyo, focusing on offices, residences, hotels, and other assets.