Unii Research Releases Japan's First 'Collection Simulator' with Screening Rate Prediction

Unii Research, one of Japan's largest direct research platforms operated by Product Force Inc. (CEO: Hiroki Hamaoka, Minato-ku, Tokyo), has released a new feature called the 'Survey Collection Simulator' that predicts the number of responses and screening rates for surveys. The key feature is the ability to instantly check the number of potential responses based on delivery segments and screening rates. Notably, this is the first service in Japan to utilize AI to predict screening rates and display the results immediately on the screen. This allows users to confirm whether they can obtain the desired sample size in advance, making it easier to estimate screening rates—a task previously reliant on expert intuition—and enabling faster, more accurate survey research. Unii Research is a self-service research platform used by a wide range of business professionals, including marketers, new business developers, and product managers. In traditional surveys, it was common to ask research companies to verify whether the desired number of responses could be collected or what the screening rate would be. However, in self-service services, these predictions were left to the experience of the practitioners, leading to anxiety before the survey regarding whether the target audience would appear as expected. Predicting screening rates, in particular, was considered difficult to automate in self-service models because it requires past survey data and panel insights. Unii Research addresses this challenge with AI-driven screening rate prediction and a mechanism that displays the results directly on the question creation screen. Users can immediately check predictions based on their settings and identify bottlenecks if the desired number of responses is difficult to achieve. This feature is available for free for all surveys.