Unii Research to Host Webinar Featuring Tomoya Osada, Head of Suntory's New Business "IN MIST," on the Practical Record of Internal Entrepreneurship in Large Corporations
Product Force, operating the direct research platform "Unii Research," will host a free online webinar on May 26, 2026, featuring Mr. Tomoya Osada, head of Suntory's new business "IN MIST." The webinar will focus on the practical experiences of internal entrepreneurship within large corporations, covering the process from IN MIST's launch to its success and the real thought processes of an intrapreneur.
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- 📰 Published: May 11, 2026 at 20:00
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Product Force Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Hiroki Hamaoka; hereinafter "Product Force"), which operates the direct research platform "Unii Research," will host an online webinar on Tuesday, May 26, 2026, from 16:00 to 17:00. The webinar will feature Mr. Tomoya Osada, business leader of Suntory's new business "IN MIST," and will be titled "Learning from Suntory's IN MIST: The Reality of Idea Refinement and Market Validation for New Businesses ~A Practical Record of an Intrapreneur in a Large Corporation~".
Click here to register (free)
Background
In many large corporations, despite abundant resources, there is a continuous struggle for those in charge of creating "0 to 1" businesses. Suntory's new business "IN MIST" is one such example that broke through the unique barriers of large corporations, achieving productization, winning the Good Design Award, and the JAPAN EC Award.
"IN MIST" is a new type of drinkable mist supplement developed with the concept of "a 1-second health habit," addressing modern health challenges. Its unique technology transforms nutritional components into a fine mist, allowing for quick absorption by simply spraying it into the mouth. With the ease of being water-free and a single 1-second push, efficient vitamin supplementation is possible even during work breaks.
In this webinar, Mr. Tomoya Osada, the business leader, will speak. He will share the "entire launch process" from over 500 ideas, which he pursued diligently as a practitioner. How did he identify and refine "promising sprouts" from numerous new business ideas? How did he navigate the unique systems of a large corporation and overcome the challenges of market validation?
He will reveal the struggles behind the success and the "new business refinement techniques" that could only be gained on-site. This is a valuable opportunity to learn the real thought process of an "intrapreneur" who drives business at startup speed while carrying the brand of a large corporation. Please join us.
Webinar Overview and Lecture Content
Date: Tuesday, May 26, 2026, 16:00-17:00
Format: Online (Zoom Webinar)
Participation Fee: Free
Theme: Learning from Suntory's IN MIST: The Reality of Idea Refinement and Market Validation for New Businesses ~A Practical Record of an Intrapreneur in a Large Corporation~
Main Content (Planned Agenda)
Part 1: Lecture "The Trajectory of IN MIST: The Reality of a Large Corporate Venture" (20 minutes)
Part 2: Panel Discussion (20 minutes)
Part 3: Q&A Session (10 minutes)
Recommended Audience
・Those involved in new business development in large corporations, new product managers
・Those challenging themselves as intrapreneurs
・Those feeling frustrated by the constraints of existing organizations and slow decision-making
・Those who want to learn the specific "success process of a large corporate venture" through case studies
Speaker Profile
Mr. Tomoya Osada
Business Leader, IN MIST, 01Booster Co., Ltd.
Graduated from the Graduate School of Agricultural and Life Sciences, The University of Tokyo, specializing in food science and molecular biology. After joining Suntory Holdings Limited, he gained experience in quality assurance, R&D strategy planning, and new business development for beverages and alcoholic beverages such as "GREEN DA-KA-RA" and "Kaku Highball Can." Feeling challenges with the difficulty of taking existing supplements and their absorption efficiency, he proposed "IN MIST," a new mist-based supplement, through Suntory's internal venture system "FRONTIER DOJO." He is currently seconded to 01Booster, where he leads the business from development to marketing. Member of JAPAN MENSA.
Click here for details and registration (free)
About Unii Research
"Unii Research" is one of Japan's largest direct research platforms, enabling user research in as little as one day and at less than one-tenth the traditional research cost. It has achieved the No. 1 position in the number of registered companies and interview research cases*. With over 3,600 companies and 86,000 cases of use, it widely supports various research needs such as "online interviews," "surveys," "on-site surveys," "venue surveys," and "home-use tests."
Official website: https://unii-research.com/business
*Annual number of interview research cases for consumer-oriented self-interview research services (research period: September 2024 - August 2025), number of unique registered companies (as of end of August 2025), according to Tokyo Shoko Research Co., Ltd.
Product Force Co., Ltd. Company Profile
Company Name: Product Force Co., Ltd.
Representative: Hiroki Hamaoka, Representative Director CEO
Location: Kamiya, Toranomon 4-1-1, Minato-ku, Tokyo
Click here to register (free)
Background
In many large corporations, despite abundant resources, there is a continuous struggle for those in charge of creating "0 to 1" businesses. Suntory's new business "IN MIST" is one such example that broke through the unique barriers of large corporations, achieving productization, winning the Good Design Award, and the JAPAN EC Award.
"IN MIST" is a new type of drinkable mist supplement developed with the concept of "a 1-second health habit," addressing modern health challenges. Its unique technology transforms nutritional components into a fine mist, allowing for quick absorption by simply spraying it into the mouth. With the ease of being water-free and a single 1-second push, efficient vitamin supplementation is possible even during work breaks.
In this webinar, Mr. Tomoya Osada, the business leader, will speak. He will share the "entire launch process" from over 500 ideas, which he pursued diligently as a practitioner. How did he identify and refine "promising sprouts" from numerous new business ideas? How did he navigate the unique systems of a large corporation and overcome the challenges of market validation?
He will reveal the struggles behind the success and the "new business refinement techniques" that could only be gained on-site. This is a valuable opportunity to learn the real thought process of an "intrapreneur" who drives business at startup speed while carrying the brand of a large corporation. Please join us.
Webinar Overview and Lecture Content
Date: Tuesday, May 26, 2026, 16:00-17:00
Format: Online (Zoom Webinar)
Participation Fee: Free
Theme: Learning from Suntory's IN MIST: The Reality of Idea Refinement and Market Validation for New Businesses ~A Practical Record of an Intrapreneur in a Large Corporation~
Main Content (Planned Agenda)
Part 1: Lecture "The Trajectory of IN MIST: The Reality of a Large Corporate Venture" (20 minutes)
Part 2: Panel Discussion (20 minutes)
Part 3: Q&A Session (10 minutes)
Recommended Audience
・Those involved in new business development in large corporations, new product managers
・Those challenging themselves as intrapreneurs
・Those feeling frustrated by the constraints of existing organizations and slow decision-making
・Those who want to learn the specific "success process of a large corporate venture" through case studies
Speaker Profile
Mr. Tomoya Osada
Business Leader, IN MIST, 01Booster Co., Ltd.
Graduated from the Graduate School of Agricultural and Life Sciences, The University of Tokyo, specializing in food science and molecular biology. After joining Suntory Holdings Limited, he gained experience in quality assurance, R&D strategy planning, and new business development for beverages and alcoholic beverages such as "GREEN DA-KA-RA" and "Kaku Highball Can." Feeling challenges with the difficulty of taking existing supplements and their absorption efficiency, he proposed "IN MIST," a new mist-based supplement, through Suntory's internal venture system "FRONTIER DOJO." He is currently seconded to 01Booster, where he leads the business from development to marketing. Member of JAPAN MENSA.
Click here for details and registration (free)
About Unii Research
"Unii Research" is one of Japan's largest direct research platforms, enabling user research in as little as one day and at less than one-tenth the traditional research cost. It has achieved the No. 1 position in the number of registered companies and interview research cases*. With over 3,600 companies and 86,000 cases of use, it widely supports various research needs such as "online interviews," "surveys," "on-site surveys," "venue surveys," and "home-use tests."
Official website: https://unii-research.com/business
*Annual number of interview research cases for consumer-oriented self-interview research services (research period: September 2024 - August 2025), number of unique registered companies (as of end of August 2025), according to Tokyo Shoko Research Co., Ltd.
Product Force Co., Ltd. Company Profile
Company Name: Product Force Co., Ltd.
Representative: Hiroki Hamaoka, Representative Director CEO
Location: Kamiya, Toranomon 4-1-1, Minato-ku, Tokyo