Prodelia Partners and Goodpatch to Co-Host Webinar on Building Product Organizations where "Creating and Delivering" Work in Tandem: Role Design for PdM and PMM in the Growth Phase, on June 4, 2026
Prodelia Partners Inc., a consulting firm specializing in PMM, will co-host a free online webinar titled "How to Build a Product Organization where 'Creating and Delivering' Work in Tandem: Role Design for PdMs and PMMs Required in the Growth Phase" with Goodpatch Inc. on Thursday, June 4, 2026, from 12:00 to 13:00 via Zoom. Speakers from both companies will share practical knowledge and field support case studies to resolve misalignments in role design between Product Managers (PdMs) and Product Marketing Managers (PMMs) during growth phases, including a panel discussion.
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Prodelia Partners Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Kazuyuki Yoshizawa; hereinafter "the Company"), a consulting firm specializing in PMM, will co-host a free online webinar with Goodpatch Inc. (Headquarters: Shibuya-ku, Tokyo) on Thursday, June 4, 2026, titled "How to Build a Product Organization where 'Creating and Delivering' Work in Tandem: Role Design for PdMs and PMMs Required in the Growth Phase." This webinar aims to structurally untangle the role design misalignment between the "creating side (PdM)" and the "delivering side (PMM)" that emerges during growth phases, based on the practical knowledge and field support case studies of both companies.
How to Build a Product Organization where "Creating and Delivering" Work in Tandem: Role Design for PdMs and PMMs Required in the Growth Phase
Event Overview
Title: How to Build a Product Organization where "Creating and Delivering" Work in Tandem: Role Design for PdMs and PMMs Required in the Growth Phase
Date & Time: Thursday, June 4, 2026, 12:00–13:00
Venue: Online (Zoom)
Participation Fee: Free
Hosts: Goodpatch Inc. / Prodelia Partners Inc.
Registration Method: You can apply using either of the following forms:
- Prodelia Partners (PMM JAPAN COMMUNITY Peatix page): https://peatix.com/event/4998112/view
- Goodpatch Registration Form: https://design-partnership.goodpatch.com/events/20260604
Event Background
"Features are being built. Marketing is also active. Yet, product growth has stalled." In many product organizations, product stagnation stems not from individual tactics, but from role design misalignments between the "creating side (PdM)" and the "delivering side (PMM)." PdMs map out roadmaps while PMMs design Go-To-Market (GTM) strategies. However, if they are not looking at the same picture, the product cannot move at its true speed.
In this webinar, we will structurally dissect the division between "creating" and "delivering" that inevitably occurs during the growth phase (1–10 / 10–100 phases) using real-world support case studies.
Goodpatch, which provides product development support, and Prodelia Partners, which provides PMM support, will share their practical knowledge. In the panel discussion in the second half, they will discuss how PdMs and PMMs should design their roles, where they should align, and how to drive the product forward in tandem.
Key Takeaways from the Webinar:
- Structural mechanisms behind the division between "creating" and "delivering" during growth phases
- Common traits and breakthrough measures of high-performing PdMs observed from support case studies
- Role design concepts for keeping PdMs and PMMs moving in tandem
- Specific discussion points for redesigning your own product organization
Program Outline
Session 1: Goodpatch Inc.
"The Reality of the PdM Frontline: Common Traits of High-Performing PdMs Revealed through Support Cases"
What do high-performing PdMs think about and do in the field? Where do they get stuck, and how do they break through? There are clear commonalities. Based on specific case studies where Goodpatch PdMs provided support and achieved results, we will share the common traits of successful PdMs.
Session 2: Prodelia Partners Inc.
"The Reality of the PMM Frontline: How to Build a GTM Strategy that Drives the Organization in Tandem with PdMs"
"Is our current GTM correct?" "Does it align with the PdM's roadmap?" "Is the entire organization looking at the same picture?" PMM questions cannot be resolved in isolation. Working in tandem with PdMs, navigating decisions while involving sales, marketing, and customer success is the real job in the field. Drawing from multiple support case studies, we will share how PMMs coordinate with PdMs, align within the organization, and drive business growth.
Target Audience:
- PdMs, PMMs, and POs involved in products in their growth phase (1-10 / 10-100 phases)
- Product and business leaders responsible for organizational design
- Those who lack clear answers on the division of roles between PdMs and PMMs
- Those considering launching or strengthening PMM functions
Speaker Profiles:
Ryoga Isozumi / Product Manager, Goodpatch Inc.
Started his career as a pre-sales engineer, working on system design, requirement definition, and project management. Later joined Sansan Inc., where he worked on new business development and served as a PMM, covering product management, UX design, and Go-to-Market strategies. Currently supports product growth as a product manager, leveraging user-centric approaches.
Kazuyuki Yoshizawa / Representative Director and CEO, Prodelia Partners Inc.
After working as a freelance writer and creative director, transitioned to a foreign SaaS company, engaging in new business development and marketing. While consulting independently, supported the expansion of a Nasdaq-listed US IT firm into Japan, served as CBDO at Repro Inc., and acted as Japan market development lead for Taiwan-based AI tech company awoo. Later joined i3 Design, rising to Director and CCO, supporting new business and various product growth initiatives. In 2025, launched Japan's first PMM community (PMM Japan Community). Founded Prodelia Partners in 2026.
About Prodelia Partners Inc.:
A specialized PMM firm providing PMM training, organizational support, and community operations with the mission to "make products win in the market." Centered on its proprietary framework "PMM Operating System™," it offers hands-on support for PMM operations to companies ranging from startups to large enterprises. It also runs educational businesses through Prodelia Academy™ and manages the PMM JAPAN COMMUNITY.
Contact Information:
Prodelia Partners Inc. Public Relations
Email: info@prodelia.co.jp
URL: https://prodelia.co.jp
How to Build a Product Organization where "Creating and Delivering" Work in Tandem: Role Design for PdMs and PMMs Required in the Growth Phase
Event Overview
Title: How to Build a Product Organization where "Creating and Delivering" Work in Tandem: Role Design for PdMs and PMMs Required in the Growth Phase
Date & Time: Thursday, June 4, 2026, 12:00–13:00
Venue: Online (Zoom)
Participation Fee: Free
Hosts: Goodpatch Inc. / Prodelia Partners Inc.
Registration Method: You can apply using either of the following forms:
- Prodelia Partners (PMM JAPAN COMMUNITY Peatix page): https://peatix.com/event/4998112/view
- Goodpatch Registration Form: https://design-partnership.goodpatch.com/events/20260604
Event Background
"Features are being built. Marketing is also active. Yet, product growth has stalled." In many product organizations, product stagnation stems not from individual tactics, but from role design misalignments between the "creating side (PdM)" and the "delivering side (PMM)." PdMs map out roadmaps while PMMs design Go-To-Market (GTM) strategies. However, if they are not looking at the same picture, the product cannot move at its true speed.
In this webinar, we will structurally dissect the division between "creating" and "delivering" that inevitably occurs during the growth phase (1–10 / 10–100 phases) using real-world support case studies.
Goodpatch, which provides product development support, and Prodelia Partners, which provides PMM support, will share their practical knowledge. In the panel discussion in the second half, they will discuss how PdMs and PMMs should design their roles, where they should align, and how to drive the product forward in tandem.
Key Takeaways from the Webinar:
- Structural mechanisms behind the division between "creating" and "delivering" during growth phases
- Common traits and breakthrough measures of high-performing PdMs observed from support case studies
- Role design concepts for keeping PdMs and PMMs moving in tandem
- Specific discussion points for redesigning your own product organization
Program Outline
Session 1: Goodpatch Inc.
"The Reality of the PdM Frontline: Common Traits of High-Performing PdMs Revealed through Support Cases"
What do high-performing PdMs think about and do in the field? Where do they get stuck, and how do they break through? There are clear commonalities. Based on specific case studies where Goodpatch PdMs provided support and achieved results, we will share the common traits of successful PdMs.
Session 2: Prodelia Partners Inc.
"The Reality of the PMM Frontline: How to Build a GTM Strategy that Drives the Organization in Tandem with PdMs"
"Is our current GTM correct?" "Does it align with the PdM's roadmap?" "Is the entire organization looking at the same picture?" PMM questions cannot be resolved in isolation. Working in tandem with PdMs, navigating decisions while involving sales, marketing, and customer success is the real job in the field. Drawing from multiple support case studies, we will share how PMMs coordinate with PdMs, align within the organization, and drive business growth.
Target Audience:
- PdMs, PMMs, and POs involved in products in their growth phase (1-10 / 10-100 phases)
- Product and business leaders responsible for organizational design
- Those who lack clear answers on the division of roles between PdMs and PMMs
- Those considering launching or strengthening PMM functions
Speaker Profiles:
Ryoga Isozumi / Product Manager, Goodpatch Inc.
Started his career as a pre-sales engineer, working on system design, requirement definition, and project management. Later joined Sansan Inc., where he worked on new business development and served as a PMM, covering product management, UX design, and Go-to-Market strategies. Currently supports product growth as a product manager, leveraging user-centric approaches.
Kazuyuki Yoshizawa / Representative Director and CEO, Prodelia Partners Inc.
After working as a freelance writer and creative director, transitioned to a foreign SaaS company, engaging in new business development and marketing. While consulting independently, supported the expansion of a Nasdaq-listed US IT firm into Japan, served as CBDO at Repro Inc., and acted as Japan market development lead for Taiwan-based AI tech company awoo. Later joined i3 Design, rising to Director and CCO, supporting new business and various product growth initiatives. In 2025, launched Japan's first PMM community (PMM Japan Community). Founded Prodelia Partners in 2026.
About Prodelia Partners Inc.:
A specialized PMM firm providing PMM training, organizational support, and community operations with the mission to "make products win in the market." Centered on its proprietary framework "PMM Operating System™," it offers hands-on support for PMM operations to companies ranging from startups to large enterprises. It also runs educational businesses through Prodelia Academy™ and manages the PMM JAPAN COMMUNITY.
Contact Information:
Prodelia Partners Inc. Public Relations
Email: info@prodelia.co.jp
URL: https://prodelia.co.jp
FAQ
When will the webinar be held?
It will be held on Thursday, June 4, 2026, from 12:00 to 13:00 JST.
What is the cost to attend this webinar?
Attendance is free of charge.
Where is the venue of the webinar?
It will be held online via Zoom.
Who are the organizers of the event?
It is co-hosted by Goodpatch Inc. and Prodelia Partners Co., Ltd.
How can I register for the webinar?
You can register via Prodelia Partners' Peatix page (https://peatix.com/event/4998112/view) or Goodpatch's application form (https://design-partnership.goodpatch.com/events/20260604).