Prodelia Partners Begins Supporting Uluru Inc. in Building a PMM System
Prodelia Partners, a PMM-specialized consulting firm, has started hands-on support for Uluru Inc., a leading SaaS company solving labor shortages, to establish an autonomous Product Marketing Manager (PMM) system.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 18:00
- 🔍 Collected: April 7, 2026 at 09:01
- 🤖 AI Analyzed: April 21, 2026 at 01:37 (328h 35m after Collected)
Prodelia Partners Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Kazuyuki Yoshizawa, hereinafter 'the Company'), a specialized PMM consulting firm, has commenced hands-on support aimed at building a PMM (Product Marketing Manager) system for Uluru Inc. (Chuo-ku, Tokyo, Representative Director, President & CEO: Tomoya Hoshi, hereinafter 'Uluru'), a leading company solving labor shortage problems that deploys multiple SaaS products. We will provide comprehensive support from the launch of the product marketing function to its entrenchment and autonomous operation, focusing on GTM design, messaging formulation, and the construction of decision-making processes.
## Background of Support
Uluru, as a leading company solving labor shortage problems, develops its business centered on the creation and utilization of 'buried labor assets' generated from two sources: 'buried labor force' who want to work but cannot, and 'burying labor force' likely to be replaced by IT and AI in the future. Through the provision of multiple SaaS products multiplying 'IT/AI and human power', they are promoting the realization of their vision: 'Solving labor shortages and enriching people and companies.'
As the product portfolio expands and business growth accelerates, expectations for the PMM function have risen internally as a mechanism for each product to deliver clearer value to the market. However, in a phase of rapid growth, it was determined that collaboration with external experts possessing systematic knowledge and practical experience was indispensable to root the PMM function in the organization. To establish the role of connecting products and markets organizationally, they requested hands-on support from our company.
## Support Content
The Company will comprehensively support the construction of Uluru's PMM system using a systematic approach based on our proprietary PMM OS™. The scope of support covers all tasks necessary for internalizing the product marketing function, such as designing GTM strategies, defining customer segments, formulating messaging, and building cross-departmental decision-making processes. Beyond single policy planning, we emphasize organizing the very movement of the organization: 'Who decides what and how.'
Unlike traditional consulting that points out issues from the outside, our support style adopts a form of hands-on accompaniment at a practical level while deeply entering the actual state of the organization. Setting the transition of the PMM function from 'external dependency' to an 'autonomous state' as the final goal, we will proceed with knowledge transfer and practical support simultaneously.
## Comment from Uluru Representative
_Noritsugu Konishi, General Manager, PdMO Department, Govtech Business Division, Uluru Inc._
_We have built the foundation of our product department through autonomous organizational management, but with the growth and complexity of our business, we decided it was important to incorporate the correct role and advanced expertise of a PMM for further leaps, and requested support. As a result, thanks to Prodelia Partners, role definitions have become clear, and organizational movements toward the next growth are steadily beginning to take shape._
## Comment from Our Representative, Kazuyuki Yoshizawa
_Uluru is a company with a high desire for growth in both products and business. The PMM function is not something that is completed once designed, but something that evolves while continuing dialogue with the market. As a partner accompanying them on that journey, we want to be of assistance in every scene of GTM, messaging, and organizational design._
## Rooting PMM in the Organization
Products don't sell, they don't reach the market, they can't be differentiated from competitors. The root of these worries held by many companies lies in the absence of a PMM function. Nevertheless, the role of PMM is not yet widely recognized in Japan.
## Background of Support
Uluru, as a leading company solving labor shortage problems, develops its business centered on the creation and utilization of 'buried labor assets' generated from two sources: 'buried labor force' who want to work but cannot, and 'burying labor force' likely to be replaced by IT and AI in the future. Through the provision of multiple SaaS products multiplying 'IT/AI and human power', they are promoting the realization of their vision: 'Solving labor shortages and enriching people and companies.'
As the product portfolio expands and business growth accelerates, expectations for the PMM function have risen internally as a mechanism for each product to deliver clearer value to the market. However, in a phase of rapid growth, it was determined that collaboration with external experts possessing systematic knowledge and practical experience was indispensable to root the PMM function in the organization. To establish the role of connecting products and markets organizationally, they requested hands-on support from our company.
## Support Content
The Company will comprehensively support the construction of Uluru's PMM system using a systematic approach based on our proprietary PMM OS™. The scope of support covers all tasks necessary for internalizing the product marketing function, such as designing GTM strategies, defining customer segments, formulating messaging, and building cross-departmental decision-making processes. Beyond single policy planning, we emphasize organizing the very movement of the organization: 'Who decides what and how.'
Unlike traditional consulting that points out issues from the outside, our support style adopts a form of hands-on accompaniment at a practical level while deeply entering the actual state of the organization. Setting the transition of the PMM function from 'external dependency' to an 'autonomous state' as the final goal, we will proceed with knowledge transfer and practical support simultaneously.
## Comment from Uluru Representative
_Noritsugu Konishi, General Manager, PdMO Department, Govtech Business Division, Uluru Inc._
_We have built the foundation of our product department through autonomous organizational management, but with the growth and complexity of our business, we decided it was important to incorporate the correct role and advanced expertise of a PMM for further leaps, and requested support. As a result, thanks to Prodelia Partners, role definitions have become clear, and organizational movements toward the next growth are steadily beginning to take shape._
## Comment from Our Representative, Kazuyuki Yoshizawa
_Uluru is a company with a high desire for growth in both products and business. The PMM function is not something that is completed once designed, but something that evolves while continuing dialogue with the market. As a partner accompanying them on that journey, we want to be of assistance in every scene of GTM, messaging, and organizational design._
## Rooting PMM in the Organization
Products don't sell, they don't reach the market, they can't be differentiated from competitors. The root of these worries held by many companies lies in the absence of a PMM function. Nevertheless, the role of PMM is not yet widely recognized in Japan.