Official Release of "PMM Operating System™" Systematizing the Entire Product Marketing Process — Launch of Japan's First Specialized PMM Training Program "Prodelia Academy™" for Corporations

Prodelia Partners Inc. (Headquarters: Minato-ku, Tokyo; Representative: Kazuyuki Yoshizawa; hereinafter "the Company") is officially launching "Prodelia Academy™," a specialized PMM training program for corporations based on its proprietary "PMM Operating System™" (hereinafter "PMM OS™"), starting today.

Service Site:

https://prodelia.co.jp/service/prodelia-academy

■ Background: Despite Surging Demand for PMM Talent, Japan Lacked a "Place to Learn"

The Product Marketing Manager (PMM) is a standard business role responsible for a product's go-to-market strategy at global tech companies, including GAFA. In Japan, attention toward PMMs has been rapidly increasing since around 2018, particularly in the SaaS sector.

However, a systematic educational and training program on "how to develop" PMMs has been virtually non-existent in Japan. Existing methods were limited to explaining individual skills like positioning and messaging, lacking a developed system to structurally connect the series of practical tasks from "market selection to strategy design, GTM execution, organizational alignment, and continuous market adaptation."

■ What is PMM OS™: A 7-Layer System Transforming PMM Work into a "Reproducible Structure"

The "PMM Operating System™," developed independently by the Company's representative, Yoshizawa, based on his years of practical experience and PMM execution/consulting experience across multiple companies, is a framework that systematizes the practical duties a PMM must undertake into 7 Operating Layers.

The 7 layers are not an independent list of knowledge, but are designed as "one story" connected by causality. It has a structure that can diagnose and solve problems that repeatedly appear on the front lines—such as "the strategy is good but it doesn't sell," "we're executing measures but the organization isn't moving," or "it went well at first but results have dropped"—by identifying which layer is missing.

The educational materials consist of 152 slides across all 7 layers, 27 original frameworks, 11 checklists, and over 30 templates. Transforming PMM work from "personal intuition" to a "reproducible structure" is placed at the core of the design philosophy.

■ Prodelia Academy™: Realizing Learning Tailored to Organizational Challenges through 4 Provision Formats

The "Prodelia Academy™" training program, based on the PMM OS™, is offered through the following 4 menus.

① Selectable Module Course Program (Select Learning)

A format to take necessary modules selected from OL-1 to 7 and the introductory "PMM Fundamentals." 3 hours per course (1 hour lecture + 2 hours exercise). Price: From ¥800,000 / course (excluding tax).

② Standalone Framework License (Framework License)

Provides the complete PMM OS™ framework set (OL-1 to 7, 152 slides in total) for internal organizational sharing and self-study. Corporate plan ¥500,000 / Individual plan ¥50,000 (both excluding tax). Offering a standalone framework license is the first attempt of its kind as a PMM framework in Japan.

③ Practical Bootcamp (3-Month Practical Bootcamp)

A 3-month intensive program designed based on prior challenge diagnosis. Conducted once a month for 3 hours over 3 months, establishing PMM thinking within the organization through a cycle of "current state assessment → deep dive into GAPs → countermeasure formulation." Requires a quote.

④ Fully Customized Program (Full Custom)

Fully tailored design according to the organization's business challenges and PMM maturity level. Provides end-to-end service from hearings and challenge diagnosis to effectiveness measurement and follow-up.

■ Representative's Comment

"The role of a PMM is rapidly gaining attention in the Japanese market. However, while debates over the recognition of 'what a PMM is' precede, systematic thinking tools that PMMs can actually use on the front lines have barely existed. PMM OS™ is a framework that I have spent years designing and validating, starting from the challenges I personally faced on the front lines of actual work. Through the launch of Prodelia Academy™, we aim to install PMM thinking and structure into every product team."

——Kazuyuki Yoshizawa, Representative Director and CEO, Prodelia Partners Inc.

Service Site:

https://prodelia.co.jp/service/prodelia-academy

[Supplementary Note: Basis for the "Japan's First" Claim]

Based on the Company's research (as of March 30, 2026). As the first initiative in Japan in the format of "independently designing all processes of PMM practical work (market analysis, strategy design, GTM, organizational alignment, market adaptation, career design) as a causally connected 7-layer system and providing it as a commercial training program and standalone framework license." Furthermore, as a basis for differentiation from existing similar services, to the best of the Company's knowledge, it has been confirmed that there is no precedent in Japan for the commercial provision of a specialized training program specifically focused on PMMs, with a 7-layer structure systematizing the entirety of PMM practical work.

■ Company Overview

Company Name: Prodelia Partners Inc.

Location: Aoyama Marutake Building 6F, 3-1-36 Minamiaoyama, Minato-ku, Tokyo

Representative: Kazuyuki Yoshizawa

Business Activities: PMM specialized consulting, development and provision of the PMM talent development program (Prodelia Academy™), operation of the PMM JAPAN COMMUNITY, etc.

URL: https://prodelia.co.jp/

Contact: info@prodelia.co.jp