Mouthpiece Orthodontics Market Expands Rapidly: Survey Shows Over 70% of Users Are Highly Satisfied
'Factumille', operated by PRIZMA Inc., released a market research report surveying 1,006 individuals who have completed mouthpiece orthodontic treatment. Data indicates a sharp increase in users starting from 2024, primarily driven by desires for 'aesthetic improvement' and 'resolving bite issues'. Furthermore, over 70% of users rated their satisfaction at 7 or higher out of 10, revealing that the uniform quality of aligners contributes to this high level of satisfaction.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 20:00
- 🔍 Collected: May 26, 2026 at 11:31
- 🤖 AI Analyzed: May 27, 2026 at 06:25 (18h 54m after Collected)
Factumille, operated by PRIZMA Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Koki Sugimoto), a company providing a new form of marketing support that integrates PR and research, has published a survey report conducted between March and April.
Recently, there has been a noticeable increase in exposure to 'mouthpiece orthodontics' through TV commercials, SNS advertisements, and among friends. Compared to traditional wire braces, mouthpiece orthodontics offers overwhelming advantages such as being 'inconspicuous' and 'removable'. But what is the actual state of this market, and what kind of experiences are users having?
The Factumille editorial team, aiming to unravel societal trends based on 'facts', conducted an independent survey in March 2026 targeting 1,006 men and women in their 20s to 40s nationwide who have 'completed mouthpiece orthodontic treatment'.
Here, we introduce an excerpt from the article published on Factumille, exploring 'why the mouthpiece orthodontics market is growing now' and 'what characteristics are common among highly satisfactory mouthpiece orthodontic treatments'.
▼ Click here for the full article
[Mouthpiece Orthodontics Market Fact Survey Report] Is the Market Expanding? Reasons for Popularity
Mouthpiece Orthodontics Users Increasing Since 2024
The 'Now' of the Market Shown by Treatment Start Date Data
First, let's look at market trends based on data regarding 'when' the survey respondents (those who have already completed mouthpiece orthodontics) started their treatment.
According to the survey results, the distribution of start periods is as follows:
- July 2025 - Present (2026): 4.3%
- January 2025 - June 2025: 15.5%
- July 2024 - December 2024: 21.6%
- January 2024 - June 2024: 19.5%
- July 2023 - December 2023: 11.5%
- January 2023 - June 2023: 10.4%
- 2022: 8.8%
According to this data, those who started in 2024 account for about 40% (41.1%) of the total. A sharp increase is observed from this year compared to 2023, indicating explosive growth in the market. The lower percentage from 2025 onwards is because this survey is limited to 'those who have completed treatment', and recent starters requiring several months to over a year are currently undergoing treatment and are not included. Considering this time lag, it can be inferred that the market has continued to expand steadily from 2025 to the present in 2026.
The 'Real Triggers' for People Starting Mouthpiece Orthodontics
So, why are so many people starting mouthpiece orthodontics? When asked, 'Please tell us the closest reason or trigger for deciding to undergo mouthpiece orthodontics,' the following results were obtained:
- Improvement of teeth appearance (32.8%)
- Bite issues or discomfort (20.1%)
- Dissatisfied with the outcome of previous orthodontic treatment (12.1%)
The top reason is indeed 'aesthetic improvement', accounting for about one-third of the total. In today's society, where opportunities to view one's own face objectively have increased due to the establishment of online meetings and SNS posts, the willingness to invest in the beauty of the mouth area is rising. The next most common reason is 'bite issues or discomfort'. This shows a spreading recognition of orthodontics not just for cosmetic purposes, but as a foundation for health. Furthermore, a certain number of people take the step to retreat due to dissatisfaction with previous orthodontic work. It is believed that the unique advantages of mouthpiece orthodontics, being 'transparent and inconspicuous', lower the psychological hurdle for trying again.
Over 70% Concentrated in High Ratings of 7 or More for Satisfaction with Mouthpiece Orthodontics
The survey revealed that one of the biggest reasons for such expansion in the mouthpiece orthodontics market is the 'overwhelmingly high customer satisfaction'. In this survey, when asked, 'How much would you recommend the brand of your mouthpiece orthodontics to your family and friends? (out of 10 points)', very surprising data was obtained.
- 10 points (Highly recommend): 8.3%
- 9 points: 11.4%
- 8 points: 25.3%
- 7 points: 25.8%
The high-rating group scoring 7 points or above accounts for about 70% (70.8%) of the total. On the other hand, the dissatisfied group scoring 0 to 3 points is a mere 3.2%. Amidst a proliferation of various brands, there are no brands with significantly low satisfaction, suggesting that the industry as a whole maintains a very high quality.
Then, why is the satisfaction so high? The reason given is that 'the quality of the mouthpieces (aligners) is uniform'.*1 Traditional wire braces relied heavily on 'individual craftsmanship', such as the dentist's skill and experience in bending wires.
Recently, there has been a noticeable increase in exposure to 'mouthpiece orthodontics' through TV commercials, SNS advertisements, and among friends. Compared to traditional wire braces, mouthpiece orthodontics offers overwhelming advantages such as being 'inconspicuous' and 'removable'. But what is the actual state of this market, and what kind of experiences are users having?
The Factumille editorial team, aiming to unravel societal trends based on 'facts', conducted an independent survey in March 2026 targeting 1,006 men and women in their 20s to 40s nationwide who have 'completed mouthpiece orthodontic treatment'.
Here, we introduce an excerpt from the article published on Factumille, exploring 'why the mouthpiece orthodontics market is growing now' and 'what characteristics are common among highly satisfactory mouthpiece orthodontic treatments'.
▼ Click here for the full article
[Mouthpiece Orthodontics Market Fact Survey Report] Is the Market Expanding? Reasons for Popularity
Mouthpiece Orthodontics Users Increasing Since 2024
The 'Now' of the Market Shown by Treatment Start Date Data
First, let's look at market trends based on data regarding 'when' the survey respondents (those who have already completed mouthpiece orthodontics) started their treatment.
According to the survey results, the distribution of start periods is as follows:
- July 2025 - Present (2026): 4.3%
- January 2025 - June 2025: 15.5%
- July 2024 - December 2024: 21.6%
- January 2024 - June 2024: 19.5%
- July 2023 - December 2023: 11.5%
- January 2023 - June 2023: 10.4%
- 2022: 8.8%
According to this data, those who started in 2024 account for about 40% (41.1%) of the total. A sharp increase is observed from this year compared to 2023, indicating explosive growth in the market. The lower percentage from 2025 onwards is because this survey is limited to 'those who have completed treatment', and recent starters requiring several months to over a year are currently undergoing treatment and are not included. Considering this time lag, it can be inferred that the market has continued to expand steadily from 2025 to the present in 2026.
The 'Real Triggers' for People Starting Mouthpiece Orthodontics
So, why are so many people starting mouthpiece orthodontics? When asked, 'Please tell us the closest reason or trigger for deciding to undergo mouthpiece orthodontics,' the following results were obtained:
- Improvement of teeth appearance (32.8%)
- Bite issues or discomfort (20.1%)
- Dissatisfied with the outcome of previous orthodontic treatment (12.1%)
The top reason is indeed 'aesthetic improvement', accounting for about one-third of the total. In today's society, where opportunities to view one's own face objectively have increased due to the establishment of online meetings and SNS posts, the willingness to invest in the beauty of the mouth area is rising. The next most common reason is 'bite issues or discomfort'. This shows a spreading recognition of orthodontics not just for cosmetic purposes, but as a foundation for health. Furthermore, a certain number of people take the step to retreat due to dissatisfaction with previous orthodontic work. It is believed that the unique advantages of mouthpiece orthodontics, being 'transparent and inconspicuous', lower the psychological hurdle for trying again.
Over 70% Concentrated in High Ratings of 7 or More for Satisfaction with Mouthpiece Orthodontics
The survey revealed that one of the biggest reasons for such expansion in the mouthpiece orthodontics market is the 'overwhelmingly high customer satisfaction'. In this survey, when asked, 'How much would you recommend the brand of your mouthpiece orthodontics to your family and friends? (out of 10 points)', very surprising data was obtained.
- 10 points (Highly recommend): 8.3%
- 9 points: 11.4%
- 8 points: 25.3%
- 7 points: 25.8%
The high-rating group scoring 7 points or above accounts for about 70% (70.8%) of the total. On the other hand, the dissatisfied group scoring 0 to 3 points is a mere 3.2%. Amidst a proliferation of various brands, there are no brands with significantly low satisfaction, suggesting that the industry as a whole maintains a very high quality.
Then, why is the satisfaction so high? The reason given is that 'the quality of the mouthpieces (aligners) is uniform'.*1 Traditional wire braces relied heavily on 'individual craftsmanship', such as the dentist's skill and experience in bending wires.
FAQ
マウスピース矯正市場は近年どのように変化していますか？
2024年に開始した人が全体の約4割（41.1％）を占め、急激な利用者増による市場の拡大が見られます。
人々がマウスピース矯正を始める主な理由は何ですか？
「歯並びの見た目の改善」が32.8％と最も多く、次いで「噛み合わせの不調や違和感」（20.1％）、「以前の歯列矯正の仕上がりに満足できなかった」（12.1％）となっています。
マウスピース矯正の利用者の満足度はどの程度ですか？
10点満点中、7点以上の高評価をつけた人が全体の約7割（70.8％）に上り、非常に高い顧客満足度となっています。
マウスピース矯正の満足度が高い理由は何ですか？
マウスピース（アライナー）の品質が均一化されていることが主な理由として挙げられています。
この調査の対象者はどのような人たちですか？
2026年3月に調査を実施した、全国の20〜40代の男女で「マウスピース矯正を完了した方」1,006名です。