Luxury Accessory Brand 'GOLDEN CONCEPT' Launches 'POP Case Collection'

## New Collection: 'POP Case Collection'

Swedish luxury brand 'GOLDEN CONCEPT' has begun offering its 'POP Case Collection.' Pre-orders are available at the PRINCIPE prive official online store and the PRINCIPE prive Omotesando store.

The collection consists of three series: the 'Royal Sport Edition' with a rubber strap, the 'Royal Alligator' featuring natural alligator leather, and the 'Royal Evening' utilizing a stainless steel bracelet, offering a lineup suitable for various styles and occasions.

[Important Notes]
* This product is an independent accessory by GOLDEN CONCEPT. There is no partnership, sponsorship, authorization, or affiliation with Audemars Piguet, Swatch, or their related companies.
* The ROYAL POP® pocket watch is sold separately and is not included.
* ROYAL POP® is a registered trademark of Swatch AG (Swatch SA) (Swatch Ltd.).

## Converting Pocket Watches into Wristwatches

The POP Case Collection is designed to fit 'ROYAL POP®' pocket watches, allowing you to enjoy a new style by wearing the pocket watch as a wristwatch.

Leveraging years of expertise in case manufacturing, GOLDEN CONCEPT ensures both aesthetic appeal and comfort. This collection is gaining attention for proposing a new way to enjoy the unique charm of pocket watches on the wrist.

## Three Styles to Choose From

- **Pop Case - Royal Sport Edition**
A rubber strap model that highlights vibrant colors. It offers a lightweight and comfortable fit for a sporty look.
Price: 83,600 JPY (tax included)

- **Pop Case - Royal Alligator**
A model utilizing natural alligator leather. It combines a classical atmosphere with luxury, creating an elegant wristwatch style.
Price: 104,500 JPY (tax included)

- **Pop Case - Royal Evening**
A model adopting a stainless steel bracelet. The integration of the case and bracelet creates a substantial presence, offering the look of a luxury timepiece.
Price: 104,500 JPY (tax included)

## Craftsmanship Only a Case Maker Can Achieve

Designed with meticulous attention to detail from material selection to processing and finishing, based on the experience gained from developing high-end Apple Watch cases. As a pocket watch, and as a wristwatch—this collection proposes a new watch culture, allowing you to enjoy one timepiece in different styles.

**Product Overview**
- Collection: POP Case Collection (Total of 8 colors)
- Compatible Models: ROYAL POP® pocket watch
- Included: Interchangeable strap (*Belt colors vary by model)
- Note: ROYAL POP® pocket watch is not included.