Vintage Watch Shop 'PRINCIPE PRIVE - Epoca d'Oro' Welcomes Three 18K Solid Gold Rolex Dress Watch Models.

PRINCIPE PRIVE - Epoca d'Oro, a vintage watch store highly regarded by domestic and international collectors for its unique aesthetic in selecting pieces from the 1950s to the 90s, has received three Rolex dress watch models.

These include the 'Precision' equipped with a manual-wind movement and the 'Cellini' collection focused on design. Both are dress watches from the 1960s and 70s with distinct characteristics. All three models feature 18K solid gold cases, representing Rolex's dress watch lineup of that era.

### STORY From the 1960s to the 70s, wristwatches began to be valued for their design as much as their practicality. During this period, while Rolex pursued functionality such as water resistance and automatic winding, they also expanded their collection of thin, simple manual-wind dress watches.

'Precision' is a collection characterized by its thinness and minimalist construction, possible only with manual winding. On the other hand, 'Cellini' emphasized design, incorporating diverse expressions in case shapes and finishes.

The three models that arrived this time were manufactured against this historical backdrop, allowing users to experience a fragment of that era's dress watches through differences in materials and design.

### ROLEX Precision 18k Solid Gold 1965s Ref. Precision 9659 Price: 1,078,000 yen

**Product Details** A Rolex manual-wind dress watch manufactured in the 1960s. The case is made of solid 18K yellow gold. The champagne-colored dial shows overall aging, giving it a calm hue. The combination of bar indexes and dauphine hands ensures visibility while maintaining a refined look. The manual-wind movement is characterized by a design that omits decorations and complex mechanisms. Its thin bezel and slender lugs allow it to sit neatly on the wrist.

### ROLEX Cellini 18k Solid White Gold 1966s Ref. Cellini 3735 Price: 616,000 yen

**Product Details** A model from the Rolex Cellini collection manufactured in the 1960s. The case is made of solid 18K white gold and features a distinctive cushion-shaped form. The surface has a brushed finish, giving it a subdued impression. It features a manual-wind movement, a silver dial with bar indexes, and slender hands in a simple configuration. Its compact size is also a notable feature.

### ROLEX Cellini 18k Solid Gold 1974s Ref. Cellini 3804 Price: 726,000 yen

**Product Details** A model from the Rolex Cellini collection manufactured in the 1970s. The case is made of solid 18K yellow gold and is characterized by its thin profile. The dial has aged into a warm, soft color over time. It features a simple design with bar indexes and slender hands, suppressing excessive decoration. The combination with a leather strap results in a well-balanced dress watch. It uses a manual-wind movement. While there are minor scratches and discoloration on the sides from use, the overall condition is well-preserved.

### Store Details PRINCIPE PRIVE - Epoca d'Oro - OMOTESANDO 3-5-19 Kita-Aoyama, Minato-ku, Tokyo Hours: 12:00 - 19:00

PRINCIPE PRIVE - Epoca d'Oro - Official Website https://principe-prive-epocadoro.com/

### About PRINCIPE PRIVE - Epoca d'Oro Epoca d’Oro — The Golden Age PRINCIPE PRIVE – Epoca d’Oro was born from a deep respect for time. It is not just a 'device to measure time,' but time as a legacy to be passed down. We carefully curate only vintage timepieces from the world's most respected maisons that possess individuality, integrity, and timeless design. Each watch we introduce is engraved with the craftsmanship, culture, and history cultivated over long years.