[Mother's Day Special] 27-Year-Old Top Salon 'AIR' Frequented by Famous Talents & Models x Carbonic Acid Gas Pack 'PRINCIPAL' First Collab! Giving 'Time as the Protagonist' to Women Who Have Put Themselves Second on Mother's Day
Beauty brand PRINCIPAL and top salon AIR will launch a Mother's Day project on May 1, 2026. They will gift a carbonic acid gas pack worth 12,100 JPY to 100 existing customers at their Aoyama and Osaka stores, aiming to support busy women in taking care of themselves.
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- 📰 Published: April 14, 2026 at 19:00
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The beauty brand 'PRINCIPAL', developed by Ventuno Japan Co., Ltd. (Headquarters: Tokyo, CEO: Satoru Kimura), will launch a special project for Mother's Day 2026 (May 10) starting on May 1, 2026. This is their first collaboration with 'AIR', a popular top hair salon frequented by many famous talents and models. This initiative is designed to deliver an 'opportunity to cherish oneself' to women who have prioritized work, family, and child-rearing, putting their own time second.
■ Project Overview: 'AIR x PRINCIPAL Mother's Day Project'
- Project Name: AIR x PRINCIPAL Mother's Day Project
- Period: From May 1, 2026 *Ends as soon as stock runs out at each store
- Locations: AIR Aoyama Store (Minato-ku, Tokyo) / AIR Osaka Store (Chuo-ku, Osaka)
- Details: Gift of one PRINCIPAL 'Secret Paste' (worth 12,100 JPY) to 100 existing visiting customers
- Quantity: 100 items per store *Ends as soon as stock runs out
■ Why are we doing this initiative now?
◆ The overlooked time of 'working mothers'
In today's world, the number of women supporting their families while working continues to rise. On the other hand, the reality is that many of them put their own self-care second.
'Working hard is normal' 'Doing it is taken for granted'
In such an atmosphere, time and choices to care for oneself tend to be postponed.
Mother's Day is a day to convey daily gratitude. However, PRINCIPAL believes that it is also a day when mothers and working women themselves, who are on the 'receiving end of gratitude', should be allowed to cherish themselves.
◆ Thoughts shared by the two brands
For 27 years since its founding in 1999, AIR has been a top hair salon dedicated to 'maximally expressing the charm of our customers.'
PRINCIPAL is a beauty brand dedicated to reminding busy women that 'the protagonist of your life is you.'
'We want to provide time for women to cherish themselves' — this shared sentiment led to this Mother's Day collaboration.
■ Collaboration Partner: Hair Salon 'AIR'
◆ A top salon representing the industry for 27 years since its founding
- Operating Company: AIR Entertainment Co., Ltd.
- Representative: Koji Takada, President & CEO
- Founded: June 1999 (Established: October 1998)
- Headquarters: 6F Minami-Aoyama ST Bldg., 7-10-3 Minami-Aoyama, Minato-ku, Tokyo
- Employees: 155 (As of April 2026)
- Operating Areas: Nationwide expansion including Tokyo (Aoyama, Ginza, Ikebukuro), Yokohama, Osaka, Kobe, Fukuoka, etc.
- URL: https://www.air.st/
AIR is a hair salon group based in Aoyama, Tokyo, operating large salons nationwide. Stylists active on the front lines of media such as magazines, commercials, and fashion shows are on staff, gaining support from many famous talents and models.
Equipped with high-quality private room spaces and high technical skills, they are known as a driving force in the creative scene of the beauty industry, expanding beyond salon work into hair shows, photography, and lectures.
◆ Stores hosting the Mother's Day project
AIR Aoyama Store
- Location: 5F La Porte Aoyama, 5-51-8 Jingumae, Shibuya-ku, Tokyo (4 min walk from Omotesando Station)
- Features: AIR's flagship store. Frequented by many famous talents and models
- URL: https://www.air.st/air-aoyama/
AIR Osaka Store
- Location: 1F Higashi-Shimizumachi Bldg., Daimaru Shinsaibashi Store, 1-16-22 Higashi-Shinsaibashi, Chuo-ku, Osaka (Walk from Shinsaibashi Station)
■ Project Overview: 'AIR x PRINCIPAL Mother's Day Project'
- Project Name: AIR x PRINCIPAL Mother's Day Project
- Period: From May 1, 2026 *Ends as soon as stock runs out at each store
- Locations: AIR Aoyama Store (Minato-ku, Tokyo) / AIR Osaka Store (Chuo-ku, Osaka)
- Details: Gift of one PRINCIPAL 'Secret Paste' (worth 12,100 JPY) to 100 existing visiting customers
- Quantity: 100 items per store *Ends as soon as stock runs out
■ Why are we doing this initiative now?
◆ The overlooked time of 'working mothers'
In today's world, the number of women supporting their families while working continues to rise. On the other hand, the reality is that many of them put their own self-care second.
'Working hard is normal' 'Doing it is taken for granted'
In such an atmosphere, time and choices to care for oneself tend to be postponed.
Mother's Day is a day to convey daily gratitude. However, PRINCIPAL believes that it is also a day when mothers and working women themselves, who are on the 'receiving end of gratitude', should be allowed to cherish themselves.
◆ Thoughts shared by the two brands
For 27 years since its founding in 1999, AIR has been a top hair salon dedicated to 'maximally expressing the charm of our customers.'
PRINCIPAL is a beauty brand dedicated to reminding busy women that 'the protagonist of your life is you.'
'We want to provide time for women to cherish themselves' — this shared sentiment led to this Mother's Day collaboration.
■ Collaboration Partner: Hair Salon 'AIR'
◆ A top salon representing the industry for 27 years since its founding
- Operating Company: AIR Entertainment Co., Ltd.
- Representative: Koji Takada, President & CEO
- Founded: June 1999 (Established: October 1998)
- Headquarters: 6F Minami-Aoyama ST Bldg., 7-10-3 Minami-Aoyama, Minato-ku, Tokyo
- Employees: 155 (As of April 2026)
- Operating Areas: Nationwide expansion including Tokyo (Aoyama, Ginza, Ikebukuro), Yokohama, Osaka, Kobe, Fukuoka, etc.
- URL: https://www.air.st/
AIR is a hair salon group based in Aoyama, Tokyo, operating large salons nationwide. Stylists active on the front lines of media such as magazines, commercials, and fashion shows are on staff, gaining support from many famous talents and models.
Equipped with high-quality private room spaces and high technical skills, they are known as a driving force in the creative scene of the beauty industry, expanding beyond salon work into hair shows, photography, and lectures.
◆ Stores hosting the Mother's Day project
AIR Aoyama Store
- Location: 5F La Porte Aoyama, 5-51-8 Jingumae, Shibuya-ku, Tokyo (4 min walk from Omotesando Station)
- Features: AIR's flagship store. Frequented by many famous talents and models
- URL: https://www.air.st/air-aoyama/
AIR Osaka Store
- Location: 1F Higashi-Shimizumachi Bldg., Daimaru Shinsaibashi Store, 1-16-22 Higashi-Shinsaibashi, Chuo-ku, Osaka (Walk from Shinsaibashi Station)