'primeBusinessAgent' Officially Releases 'Buying Group Management' Feature that Visualizes Roles such as 'Decision Maker' and 'User' in BtoB Purchasing
primeNumber has released a new feature for 'primeBusinessAgent' that uses AI to group BtoB purchasing stakeholders and visualize roles like decision-makers based on behavioral data.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 20:10
- 🔍 Collected: April 8, 2026 at 11:30
- 🤖 AI Analyzed: April 20, 2026 at 19:59 (296h 28m after Collected)
primeNumber Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and CEO: Yuki Tanabe) will officially release the 'Buying Group Management' feature in its decision-support AI 'primeBusinessAgent'. This feature uses AI to automatically group stakeholders involved in purchasing based on behavioral data and visualizes individual roles such as 'Decision Maker' and 'User'. This enables marketers and sales representatives to accurately judge 'when, to whom, and how' they should communicate after understanding the purchase intent of the customer's entire organization, making it possible to increase the probability of business negotiation success. This feature will be introduced at 'Japan IT Week Spring 2026', held at Tokyo Big Sight from April 8 to 10.
Background
Previously, while it was possible to obtain behavioral data such as website visits, document downloads, and seminar participation for individual customers, it was difficult to accurately grasp the purchase intent of the entire organization, especially in BtoB transactions where multiple stakeholders are involved in decision-making. Furthermore, it was impossible to determine the role of each customer—whether they were a decision-maker or a user—making it unclear 'at what timing', 'to whom', and 'with what approach' to act.
The 'Buying Group Management' feature solves these challenges.
Main Features
1. Automatic determination of products of interest and automatic generation of buying groups
AI analyzes the content of the web pages visited by the customer and automatically determines which products they are interested in. Customers who show interest in the same product within the same organization are automatically assigned to a buying group.
2. Automatic estimation of 'roles' based on behavioral data
AI analyzes the 'context' of behaviors such as web browsing, document downloads, and seminar participation. It automatically identifies the following roles in the purchasing process and visualizes the consideration status of the entire group:
- Economic Buyer: The role that makes the final decision on investment and budget.
- Champion: The role that drives the project forward internally.
- User: The role that determines the success or failure of actual operation and adoption.
- Technical Buyer: The role that judges technical, security, and operational feasibility.
3. Lifecycle Management
Buying groups are flexibly modified according to changes in members and consideration phases, ensuring the latest information is always managed.
4. MA Integration
By integrating with MA (Marketing Automation) tools, marketing measures can be executed via email, LINE, SMS, etc., according to the purchase intent score of each group.
What is the Decision-Support AI 'primeBusinessAgent'?
primeBusinessAgent is a solution that provides three pillars: a 'fully managed AI-Ready data infrastructure', 'task-specific AI agents', and 'Data Enablement Services (integrated technical and operational support)'. It can be implemented without specialized knowledge and supports the creation of organizations that yield high results. For task-specific AI agents, 'primeSalesAgent' and 'primeMarketingAgent' are being rolled out as the first phase to address business challenges in the sales and marketing domains.
Including this new feature, we support the creation of business outcomes by providing the above trinity of solutions.
Background
Previously, while it was possible to obtain behavioral data such as website visits, document downloads, and seminar participation for individual customers, it was difficult to accurately grasp the purchase intent of the entire organization, especially in BtoB transactions where multiple stakeholders are involved in decision-making. Furthermore, it was impossible to determine the role of each customer—whether they were a decision-maker or a user—making it unclear 'at what timing', 'to whom', and 'with what approach' to act.
The 'Buying Group Management' feature solves these challenges.
Main Features
1. Automatic determination of products of interest and automatic generation of buying groups
AI analyzes the content of the web pages visited by the customer and automatically determines which products they are interested in. Customers who show interest in the same product within the same organization are automatically assigned to a buying group.
2. Automatic estimation of 'roles' based on behavioral data
AI analyzes the 'context' of behaviors such as web browsing, document downloads, and seminar participation. It automatically identifies the following roles in the purchasing process and visualizes the consideration status of the entire group:
- Economic Buyer: The role that makes the final decision on investment and budget.
- Champion: The role that drives the project forward internally.
- User: The role that determines the success or failure of actual operation and adoption.
- Technical Buyer: The role that judges technical, security, and operational feasibility.
3. Lifecycle Management
Buying groups are flexibly modified according to changes in members and consideration phases, ensuring the latest information is always managed.
4. MA Integration
By integrating with MA (Marketing Automation) tools, marketing measures can be executed via email, LINE, SMS, etc., according to the purchase intent score of each group.
What is the Decision-Support AI 'primeBusinessAgent'?
primeBusinessAgent is a solution that provides three pillars: a 'fully managed AI-Ready data infrastructure', 'task-specific AI agents', and 'Data Enablement Services (integrated technical and operational support)'. It can be implemented without specialized knowledge and supports the creation of organizations that yield high results. For task-specific AI agents, 'primeSalesAgent' and 'primeMarketingAgent' are being rolled out as the first phase to address business challenges in the sales and marketing domains.
Including this new feature, we support the creation of business outcomes by providing the above trinity of solutions.