Prima Ham Holds New TVCM Announcement Event for "Kaorukun® Arabiki Pork" Featuring Nanoka Hara

Prima Ham Co., Ltd., headquartered in Shinagawa-ku, Tokyo, with Naoto Chiba as Representative Director and Chairman, will begin broadcasting a new TV commercial for its "Kaorukun® Arabiki Pork" product nationwide from April 20, 2026. To mark this, a PR event took place on April 13, 2026, with Nanoka Hara, the new image character for the TVCM, as a guest. Chairman Chiba stated the campaign's objective is to increase Prima Ham fans by emphasizing the product's good price balance and reliability, with the 2026 CM focusing on the "two aromas" as the essence of its deliciousness. Nanoka Hara, who also sang the background song in the CM, appeared with the Kaorukun® character "Soppurin." She participated in a cooking demonstration, preparing "Odo Itame" (classic stir-fry) using Kaorukun® from Prima Ham's website. She successfully answered quiz questions about the product, including that it uses 11 types of spices, is smoked with cherry wood, and "Kaorukun Day" is May 9th, earning her the title of "Kaorukun Master."