Pride Action30 Project Surpasses 100 Partner Companies During Pride Month

NPO Pride House Tokyo (Shinjuku, Tokyo; Representative Director: Yuri Igarashi) and Panasonic Connect Co., Ltd. (Chuo, Tokyo) announced that the 'Pride Action30' corporate alliance project, now in its third year, has reached 106 partner companies. This project celebrates diverse gender identities, including LGBTQ+, and promotes respect for rights and understanding during Pride Month by presenting '30 actions you can take right now' to encourage broad societal implementation. Over 100 companies, organizations, and academic institutions are collaborating across organizational boundaries to realize an inclusive society where everyone can work with peace of mind and be themselves.

In Japan, understanding of sexual minorities remains insufficient, and many LGBTQ+ individuals face difficulties in their work and daily lives. For corporate activities, creating an environment where diverse talent can maximize their potential while feeling psychological safety is essential for sustainable growth. Addressing these issues to create a society where everyone can work and live with peace of mind is a pressing challenge.

Through the 'Pride Action30' project, the organizers will promote diversity in Japan through corporate collaboration, including information dissemination via a special website and calendar, events for partner companies, and internal awareness activities. Yukiko Yamaguchi of Panasonic Connect emphasized the importance of companies taking the lead in expanding the circle of allies, while Representative Director Yuri Igarashi of Pride House Tokyo cited the phrase '100 people taking one step is better than one person taking 100 steps,' noting that the accumulation of small actions changes society.