From Shinjuku Ni-chome to the World: Leslie Kee Captures "Beauty as a Way of Life" - A Miss Universe Judge Doctor Embodies New Beauty Values
PRIDE CLINIC, an aesthetic dermatology clinic in Shinjuku, is collaborating with internationally acclaimed photographer Leslie Kee on a project exploring "beauty as a way of life." Dr. Kuno, the clinic's director and a Miss Universe judge, champions diversity in beauty, reflecting the clinic's mission to provide inclusive aesthetic medical care.
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- 📰 Published: May 12, 2026 at 21:02
- 🔍 Collected: May 12, 2026 at 12:31
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Leslie Kee is an internationally acclaimed photographer known for his works on LGBTQ+ and diversity themes, capturing the background and way of life of individuals. This photoshoot is positioned not merely as visual production, but as a project that poses the question, "What is beauty?"
Dr. Kuno, the director, has consistently advocated the value that "beauty is not one-size-fits-all" in the field of aesthetic medicine. Her stance, which respects each individual's "desired self" regardless of gender, nationality, or cultural background, is strongly connected to Shinjuku Ni-chome, a symbolic town of diversity.
This visual project expresses not only external beauty but also one's life, choices, and stance towards society. It is an attempt to present "beauty as a way of life" rather than "arranged beauty."
Dr. Kuno commented:
PRIDE CLINIC Director, Kako Kuno
"I believe that beauty is not defined by others, but chosen by oneself. This photoshoot was an opportunity to express my own values."
From medicine, society, to expression.
Dr. Kuno's initiatives, which transcend the boundaries of aesthetic medicine and disseminate diversity through visual expression, are attracting attention as a movement that re-examines "future beauty standards," while she stands on the international stage as a Miss Universe judge.
■ About PRIDE CLINIC
PRIDE CLINIC interior
PRIDE CLINIC (Shinjuku 2-chome, Shinjuku-ku, Tokyo) is an aesthetic dermatology clinic with the concept "To all who want to be beautiful." It aims to provide aesthetic medical care where everyone can be themselves, regardless of race, age, gender, or sexuality.
Since its opening in 2024, it has achieved rapid growth, with official LINE registrations exceeding 4,000, over 2,000 new visitors annually, and monthly sales exceeding 10 million JPY. The number of visitors from the LGBTQ+ community and overseas is also increasing, drawing attention as a medical facility based on diversity.
■ Location: TOM Building 6F, 2-10-7 Shinjuku, Shinjuku-ku, Tokyo 160-0022
■ Website: https://pride-clinic.com/
■ Contact: 03-5944-0338 / miyagi@pride-clinic.com (Contact person: Miyagi)
*If you wish to interview Director Kuno, please feel free to contact the above inquiry point.
Dr. Kuno, the director, has consistently advocated the value that "beauty is not one-size-fits-all" in the field of aesthetic medicine. Her stance, which respects each individual's "desired self" regardless of gender, nationality, or cultural background, is strongly connected to Shinjuku Ni-chome, a symbolic town of diversity.
This visual project expresses not only external beauty but also one's life, choices, and stance towards society. It is an attempt to present "beauty as a way of life" rather than "arranged beauty."
Dr. Kuno commented:
PRIDE CLINIC Director, Kako Kuno
"I believe that beauty is not defined by others, but chosen by oneself. This photoshoot was an opportunity to express my own values."
From medicine, society, to expression.
Dr. Kuno's initiatives, which transcend the boundaries of aesthetic medicine and disseminate diversity through visual expression, are attracting attention as a movement that re-examines "future beauty standards," while she stands on the international stage as a Miss Universe judge.
■ About PRIDE CLINIC
PRIDE CLINIC interior
PRIDE CLINIC (Shinjuku 2-chome, Shinjuku-ku, Tokyo) is an aesthetic dermatology clinic with the concept "To all who want to be beautiful." It aims to provide aesthetic medical care where everyone can be themselves, regardless of race, age, gender, or sexuality.
Since its opening in 2024, it has achieved rapid growth, with official LINE registrations exceeding 4,000, over 2,000 new visitors annually, and monthly sales exceeding 10 million JPY. The number of visitors from the LGBTQ+ community and overseas is also increasing, drawing attention as a medical facility based on diversity.
■ Location: TOM Building 6F, 2-10-7 Shinjuku, Shinjuku-ku, Tokyo 160-0022
■ Website: https://pride-clinic.com/
■ Contact: 03-5944-0338 / miyagi@pride-clinic.com (Contact person: Miyagi)
*If you wish to interview Director Kuno, please feel free to contact the above inquiry point.