Pressance Corporation Establishes New Tagline: "Straight to Home Building"
Pressance Corporation has announced a new tagline, "Straight to Home Building," coinciding with its company name change on April 1, 2026. As the top supplier of new condominiums in Japan, the company aims to redefine its commitment to sincere craftsmanship and customer promises through this new identity. The initiative is also linked to a new TV commercial featuring Nana Mori and Ryuta Bando.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 12:00
- 🔍 Collected: June 1, 2026 at 12:27 (27 min after Published)
- 🤖 AI Analyzed: June 1, 2026 at 18:20 (5h 52m after Collected)
Pressance Corporation (Headquarters: Chuo-ku, Osaka; President: Masaki Harada) is establishing a new tagline, "Straight to Home Building," and a new brand philosophy to further evolve its brand and clarify its identity as a professional in housing. The company will change its name to "Pressance Corporation" on April 1, 2026. Under the new name, the company aims to contribute to local communities more simply and powerfully, taking a new step forward with a tagline that highlights "home building," the core of the value it provides.
Background of the New Tagline: Evolving the Name into a Firm Promise to Homes.
The name change in April reflects a strong determination to refresh the brand, making it more accessible and evolving into a company that supports the lives of its residents. The tagline "Straight to Home Building" was created to accompany this new name, redefining to society what kind of company we are and our approach to our work. Without resting on our laurels as the number one supplier of new condominiums in Japan, we express that our core is sincere craftsmanship—facing homes "straight" and honestly, step by step, from design and development to customer guidance.
Brand Philosophy: Beyond Being Appreciated.
New Tagline: "Straight to Home Building."
Being appreciated. That is the value Pressance wants to provide. But that is not all. It is about ensuring that satisfaction continues into the future. Straight to people, homes, and community development. We will continue to walk forward sincerely and powerfully.
Linkage with New TVCM.
The currently airing TVCM depicts a new employee played by Nana Mori and a senior employee played by Ryuta Bando working hard for the joy of customers. We have consolidated the "attitude of facing customers straight" embodied in this commercial into the new tagline as a "promise" that Pressance will keep in the future. By resonating the visuals with the tagline, we will deliver the sincerity and trust of the Pressance brand to all our customers.
Background of the New Tagline: Evolving the Name into a Firm Promise to Homes.
The name change in April reflects a strong determination to refresh the brand, making it more accessible and evolving into a company that supports the lives of its residents. The tagline "Straight to Home Building" was created to accompany this new name, redefining to society what kind of company we are and our approach to our work. Without resting on our laurels as the number one supplier of new condominiums in Japan, we express that our core is sincere craftsmanship—facing homes "straight" and honestly, step by step, from design and development to customer guidance.
Brand Philosophy: Beyond Being Appreciated.
New Tagline: "Straight to Home Building."
Being appreciated. That is the value Pressance wants to provide. But that is not all. It is about ensuring that satisfaction continues into the future. Straight to people, homes, and community development. We will continue to walk forward sincerely and powerfully.
Linkage with New TVCM.
The currently airing TVCM depicts a new employee played by Nana Mori and a senior employee played by Ryuta Bando working hard for the joy of customers. We have consolidated the "attitude of facing customers straight" embodied in this commercial into the new tagline as a "promise" that Pressance will keep in the future. By resonating the visuals with the tagline, we will deliver the sincerity and trust of the Pressance brand to all our customers.
FAQ
When is the company name change for Pressance scheduled?
It is scheduled for April 1, 2026.