Gotemba Premium Outlets Announces New Brand Lineup with 8 Pop-up Stores Including 3 Outlet Debuts

Gotemba Premium Outlets, operated by Mitsubishi Estate-Simon Co., Ltd., will open eight pop-up stores and one new permanent store between May and June 2026. The permanent store, Stella McCartney, opens on May 29. The pop-up stores feature various fashion and lifestyle brands, including three making their outlet debut: Wilson, ENFÖLD, and Nike Football. Other pop-up brands include UN3D./ELENDEEK, kolor, Marimekko, Sghr, and MERRELL. This initiative provides unique, limited-time shopping experiences for visitors.