New Photo Spots Open at Sano Premium Outlets: Featuring a 'Sanomaru' 15th Anniversary Collaboration and Facilities Presenting Brand Worldviews through Two Different Concepts
Sano Premium Outlets has newly installed two distinct photo spots: a large 3D 'SANO' sign collaborating with the local character 'Sanomaru', and a transparent dome that doubles as a brand advertising space.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 03:17 (16h 45m after Collected)
Sano Premium Outlets (Location: Sano City, Tochigi Prefecture; Operator: Mitsubishi Estate-Simon Co., Ltd.) has newly installed two photo spots to help visitors preserve memories of the time spent at the facility, in addition to enjoying their shopping.
SANO Photo Spot
Dome-shaped Photo Spot
[Key Points of this Announcement]
Simultaneous installation of photo spots with two different concepts
Featuring 3D designs that harmonize with the open atmosphere of the facility and presentations that change depending on the season, they offer special memory-making opportunities where visitors can enjoy taking photos "only available here and now" to commemorate their visit.
With presentations expressing the worldviews of the facility and brands, and a concept utilizing the Sano brand character 'Sanomaru', each deepens familiarity and empathy toward the facility, brands, and the local region.
[Details of this Announcement]
The two newly established photo spots can be enjoyed by customers of all ages as ideal locations for commemorative photos and social media posts.
The photo spot featuring the Sano brand character 'Sanomaru' is characterized by large, 3D "SANO" letters, with designs that change according to the season. Until December 2026 (planned), it features a collaboration design commemorating the 15th anniversary of 'Sanomaru's' creation, making it a special limited-time photo spot. Concurrently, a campaign is underway where visitors can receive an original sticker by posting photos taken at the spot on Instagram.
The other photo spot is a transparent dome shape. Inside the dome are objects featuring motifs of shopping bags and gift boxes, expressing the worldview of a facility where one "enjoys shopping." It can also be rented out as advertising space for tenant brands, and will be utilized as a place to broadcast brand worldviews and improve recognition.
Sano Premium Outlets will continue to provide experiential value that goes beyond shopping through the enhancement of experience-based content.
[Photo Spot Overview]
■ SANO Photo Spot
A photo spot characterized by 3D "SANO" letters and cute objects of the Sano brand character 'Sanomaru'. The design changes with the seasons, and a limited-time design commemorating the 15th anniversary of 'Sanomaru's' birth will be displayed until December 2026 (planned).
- Location: Entrance plaza between block 1100 Bagel & Bagel and block 1225 Freshness Burger
Sanomaru 15th Anniversary Design (Spring Version) *Photo shows standard design when Sanomaru visited (Perspective image)
◆ Photo Spot Shooting & Posting Campaign
Take a commemorative photo at the photo spot, post it on Instagram, and receive an original sticker featuring a cute design of the Sano brand character 'Sanomaru'.
- Campaign period: Until Thursday, December 31, 2026
- How to participate:
[STEP 1] Take a memorable photo at the photo spot
[STEP 2] Post it on Instagram with "#佐野アウトレット" (Sano Outlet)
[STEP 3] Show the post at the Information Center to receive an original sticker
*One sticker per person.
*Ends when supplies run out.
Original sticker design
Click here for campaign details
■ Dome-shaped Photo Spot
The transparent dome-shaped photo spot features objects themed around "shopping."
Objects such as shopping bags and gift boxes are placed inside the dome, creating the exhilarating feeling unique to outdoor shopping. It boosts the shopping mood of visiting customers.
It is also utilized as advertising space for tenant brands, contributing to the transmission of brand worldviews and improved recognition.
- Location: In front of block 310 Ray-Ban
Normal times / When rented by a brand (Perspective image)
[Sano Premium Outlets Facility Overview]
One of the largest outlet centers in the Kanto region, featuring approximately 180 stores of famous domestic and international brands in an environment inspired by the American East Coast. Located very close to the Sano-Fujioka Interchange on the Tohoku Expressway, and only about 90 minutes from Tokyo, visitors can enjoy a wide variety of outlet shopping.
- Location: 2058 Koshina-cho, Sano City, Tochigi Prefecture 327-0822
- Operating Hours: 10:00 - 20:00 *Excluding some stores; may vary by season
- Regular Holiday: Once a year (in February)
- Website: https://www.premiumoutlets.co.jp/sano/
SANO Photo Spot
Dome-shaped Photo Spot
[Key Points of this Announcement]
Simultaneous installation of photo spots with two different concepts
Featuring 3D designs that harmonize with the open atmosphere of the facility and presentations that change depending on the season, they offer special memory-making opportunities where visitors can enjoy taking photos "only available here and now" to commemorate their visit.
With presentations expressing the worldviews of the facility and brands, and a concept utilizing the Sano brand character 'Sanomaru', each deepens familiarity and empathy toward the facility, brands, and the local region.
[Details of this Announcement]
The two newly established photo spots can be enjoyed by customers of all ages as ideal locations for commemorative photos and social media posts.
The photo spot featuring the Sano brand character 'Sanomaru' is characterized by large, 3D "SANO" letters, with designs that change according to the season. Until December 2026 (planned), it features a collaboration design commemorating the 15th anniversary of 'Sanomaru's' creation, making it a special limited-time photo spot. Concurrently, a campaign is underway where visitors can receive an original sticker by posting photos taken at the spot on Instagram.
The other photo spot is a transparent dome shape. Inside the dome are objects featuring motifs of shopping bags and gift boxes, expressing the worldview of a facility where one "enjoys shopping." It can also be rented out as advertising space for tenant brands, and will be utilized as a place to broadcast brand worldviews and improve recognition.
Sano Premium Outlets will continue to provide experiential value that goes beyond shopping through the enhancement of experience-based content.
[Photo Spot Overview]
■ SANO Photo Spot
A photo spot characterized by 3D "SANO" letters and cute objects of the Sano brand character 'Sanomaru'. The design changes with the seasons, and a limited-time design commemorating the 15th anniversary of 'Sanomaru's' birth will be displayed until December 2026 (planned).
- Location: Entrance plaza between block 1100 Bagel & Bagel and block 1225 Freshness Burger
Sanomaru 15th Anniversary Design (Spring Version) *Photo shows standard design when Sanomaru visited (Perspective image)
◆ Photo Spot Shooting & Posting Campaign
Take a commemorative photo at the photo spot, post it on Instagram, and receive an original sticker featuring a cute design of the Sano brand character 'Sanomaru'.
- Campaign period: Until Thursday, December 31, 2026
- How to participate:
[STEP 1] Take a memorable photo at the photo spot
[STEP 2] Post it on Instagram with "#佐野アウトレット" (Sano Outlet)
[STEP 3] Show the post at the Information Center to receive an original sticker
*One sticker per person.
*Ends when supplies run out.
Original sticker design
Click here for campaign details
■ Dome-shaped Photo Spot
The transparent dome-shaped photo spot features objects themed around "shopping."
Objects such as shopping bags and gift boxes are placed inside the dome, creating the exhilarating feeling unique to outdoor shopping. It boosts the shopping mood of visiting customers.
It is also utilized as advertising space for tenant brands, contributing to the transmission of brand worldviews and improved recognition.
- Location: In front of block 310 Ray-Ban
Normal times / When rented by a brand (Perspective image)
[Sano Premium Outlets Facility Overview]
One of the largest outlet centers in the Kanto region, featuring approximately 180 stores of famous domestic and international brands in an environment inspired by the American East Coast. Located very close to the Sano-Fujioka Interchange on the Tohoku Expressway, and only about 90 minutes from Tokyo, visitors can enjoy a wide variety of outlet shopping.
- Location: 2058 Koshina-cho, Sano City, Tochigi Prefecture 327-0822
- Operating Hours: 10:00 - 20:00 *Excluding some stores; may vary by season
- Regular Holiday: Once a year (in February)
- Website: https://www.premiumoutlets.co.jp/sano/