Premier Group Corporation (Headquarters: Minato-ku, Tokyo; President & CEO: Yoichi Shibata, hereinafter "the Company"), an automobility company providing comprehensive services related to automobiles, announces that as a strategic organizational restructuring aimed at building the "Automobility Ecosystem (Car Premier Economic Zone)" outlined in its new medium-term management plan "Change & Prove 2030," it has fully integrated four major subsidiaries into "Premier Corporation" effective July 1, 2026.

Background and Objectives of Integration: Shifting from "Partial Optimization" to "Overall Optimization" for the Entire Group

To date, our group has promoted "spin-offs" to enable each business domain to operate independently at an overwhelming speed. Starting with auto credit, we have expanded into breakdown warranty and automobility services, steadily enhancing expertise and service quality in each field. To build the "unique Car Premier Economic Zone" envisioned in the new medium-term management plan "Change & Prove 2030," it is essential to break away from "partial optimization" by business segment and evolve towards "overall optimization" by consolidating the group's total strength under a single brand. This integration is not merely a change in the organizational chart or a procedural merger. It is a "process of transformation" to eliminate data fragmentation and service duplication caused by separate organizations, to unify the power of "automobility x breakdown warranty x finance" in name and reality, and to evolve into a unique entity for our customers and affiliated dealers by thoroughly refining our greatest strength, the "vertically integrated model."

Objectives and Main Aims of Organizational Integration

Through this integration, by shifting from "partial optimization" at the business company level to "overall optimization" for the entire group, we will realize the following three values:

1 Innovation in Customer Experience (CX) through the Deepening of the "Car Premier Economic Zone"

By consolidating touchpoints and contact points across the customer's entire car life and seamlessly connecting all procedures, we will provide unprecedented convenience and a new customer experience.

2 Creation of New Value through the Consolidation of Management Resources and Acceleration of "Data-Driven Management"

We will consolidate and optimize management resources such as sales and indirect departments, which have been dispersed across companies, establish our strength in the "vertically integrated model," and powerfully drive the creation of new added value by utilizing accumulated big data related to "cars" with AI and other technologies.

3 Strengthening of the Management Foundation and Advancement of Group Governance

We will unify risk management and compliance functions as a robust foundation supporting business growth. Under a centralized governance system, we will further enhance the effectiveness of strategies based on "safety and security" and rapid decision-making.

Changes in Service Providers (from July 1, 2026)

The four companies that have led each domain will be integrated to provide enhanced services as a unified group.

【Four Integrated Companies (Before Change)】

Premier Corporation (Finance Business)

Premier Warranty Service Corporation (Breakdown Warranty Business)

Premier Mobility Service Corporation (Automobility Service Business)

Car Premier Corporation (Platform Business)

【New Service Provider (After Change)】

Premier Corporation

Notice to Customers and Business Partners

With this integration, there will be no changes required from our customers and business partners.

・Contract Details: No change (will continue as is)

・Procedures: Not required (no changes to direct debit accounts, etc.)

・Contact Information: No change (traditional contact points can continue to be used)

Please note that from July 1, 2026, various documents and system notations will be sequentially switched to "Premier Corporation." If you have any questions, please feel free to contact your usual contact point.

We appreciate your continued support of Premier Group.

――――― Company Information ―――――

【About Premier Group】

Premier Group is an "automobility company group."

We provide advanced solutions to customers, automobile dealers, and repair shops for various processes related to "cars," including procurement, purchase, usage, maintenance, and trade-ins.

Listed on the Second Section of the Tokyo Stock Exchange in December 2017, we were transferred to the First Section in December 2018, and transitioned to the Prime Market in April 2022. Currently, with a group structure of over 20 companies both domestically and internationally, we also operate overseas, primarily in Southeast Asia.

〈Company Overview〉

Company Name: Premier Group Corporation (Holding Company)

Listed Market: Tokyo Stock Exchange Prime Market (Securities Code: 7199)

Representative: Yoichi Shibata, President & CEO

Location: 19F, Okura Prestige Tower, 2-10-4 Toranomon, Minato-ku, Tokyo

Established: May 2015 (Group founded November 2007)

Capital: 1,817 million yen (as of the end of March 2026)

Business Description: Overall management and operation of corporate groups through holding of stocks, etc.

URL: https://www.premium-group.co.jp/

〈Contact for Inquiries Regarding This Matter〉

Premier Group Corporation

Group Growth Strategy Division, Public Relations & IR Department

Email: koho@premium-group.co.jp

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  • Source: PR TIMES
  • Category: 企業再編