Premium Group and Bike O & Company's Joint Venture 'RIDE & LINK' Opens Complex Store 'Car Premium Nishi-Tokyo'

Premium Group, an auto-mobility company, announced the full-scale launch of 'RIDE & LINK,' a joint venture with Bike O & Company. Starting May 15, 2026, they will roll out two initiatives: the opening of 'Car Premium Nishi-Tokyo Store,' a complex store to test new business models, and the launch of 'Bike Premium Club Supported by Car Premium,' a new membership service for motorcycle businesses. This project aims to provide a new consumption experience crossing the boundaries of four-wheeled and two-wheeled vehicles and solve industry issues. The store aims to provide a highly transparent purchasing experience using digital tools, while the membership service offers a shared inventory platform, auto-loans, and breakdown warranties to support business growth.