PreMedica Announces First Rebranding and Corporate Website Renewal! Towards a New Stage.
PreMedica, a preventive healthcare service provider, announced its first company-wide rebranding and corporate website renewal. Redefining its MVV and adopting the slogan "Revolutionizing Preventive Medicine," the company aims for a new stage of growth.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 11:43 (11 min after Collected)
PreMedica Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Tomoaki Tanaka; hereinafter "the Company"), which develops inspection services in the field of preventive medicine, has redefined its MVV (Mission, Vision, Value) for the first time since its establishment and renewed its logo and corporate website. Under the new slogan "Revolutionizing Preventive Medicine," the Company aims to realize a society where everyone can thrive in their "best condition."
■ Background of Rebranding
The Company has previously advocated the theme of "extending healthy life expectancy through preventive medicine." We have been working to spread and develop preventive medicine, focusing on inspection services that visualize the risk of onset in the pre-disease stage.
As a result, we have built a network with over 4,700 affiliated medical institutions nationwide, and the cumulative number of examinees has exceeded 1.45 million, growing into a service widely provided nationwide as an optional examination in health checkups. Through many people taking our examinations, we have created opportunities for them to confront their health.
In 2021, we began offering the gut flora testing service "Flora Scan." In addition to conventional provision through medical institutions, we expanded new sales channels to deliver value directly to examinees. Furthermore, we are expanding services, such as providing occupational health services that support Well-being management in companies, to utilize the value of preventive medicine in broader areas.
On the other hand, societal health challenges are becoming apparent in forms such as lack of exercise, unbalanced eating habits, and differences in stress quality due to diversification of lifestyles and changes in working styles like the spread of remote work. As a result, even individuals of the same age and gender experience individual health conditions and risks, presenting a more complex situation. In this context, the Company came to believe that its new mission is not limited to the conventional role of "preventing illness beforehand" and "maintaining health in daily life," but rather to maintain each individual's condition at its best and maximize their potential through preventive medicine.
Based on this background, the Company aims to become a social infrastructure that supports people's health through preventive medicine. As a turning point in this new business, we have implemented rebranding.
■ Overview of Rebranding
・New MVV
Mission:
Innovate preventive medicine with science, maximizing everyone's potential.
Vision:
Awaken humanity's potential and create a world where innovation is chained.
Values:
・Continuously challenge and create.
・Resonate with society.
・Provide sustainable value.
Based on the evolution of our business to date, the Company has redefined its MVV. We have embedded our intention in the MVV to evolve preventive medicine not merely as a "means to prevent illness" but as an infrastructure that draws out human potential itself.
This new MVV is not something newly created but a re-articulation of the values the Company has cherished. By sharing these internally, incorporating them into daily decision-making and actions, and embodying them, we will open up new possibilities for preventive medicine.
Brand Visual 1 Brand Visual 2
・Establishment of Corporate Slogan and Company Logo
We will go beyond the existing framework of "preventive medicine," step into areas no one has ever reached, and pioneer uncharted territory.
As a symbol of this determination, we have adopted the corporate slogan "Revolutionizing Preventive Medicine."
The logo embodies this determination as a "standard." Furthermore, just as a raised flag flutters in the future sky, the mark reflects our resolve to lead innovation.
We infuse "PreMedica Blue" with the will to pioneer the future, expressing both speed and integrity/trustworthiness.
Company Logo Corporate Slogan
・Corporate Website Renewal
Today, we launched our corporate website, which reflects the world view of our new brand and our aspirations.
The top page expresses how our philosophy and direction spread not only within the company but also to society, and from Japan to the world. Furthermore, we continue to challenge unknown territories beyond that, planting our flag in uncharted land. The design expresses our desire to expand the possibilities of preventive medicine and continue to provide sustainable value.
Corporate Website: https://www.premedica.co.jp/
New Corporate Website
・Creation of Culture Book for Internal Penetration
Accompanying the rebranding, we created a "Culture Book" aimed at permeating the company's aspirations and new MVV. Establishment
■ Background of Rebranding
The Company has previously advocated the theme of "extending healthy life expectancy through preventive medicine." We have been working to spread and develop preventive medicine, focusing on inspection services that visualize the risk of onset in the pre-disease stage.
As a result, we have built a network with over 4,700 affiliated medical institutions nationwide, and the cumulative number of examinees has exceeded 1.45 million, growing into a service widely provided nationwide as an optional examination in health checkups. Through many people taking our examinations, we have created opportunities for them to confront their health.
In 2021, we began offering the gut flora testing service "Flora Scan." In addition to conventional provision through medical institutions, we expanded new sales channels to deliver value directly to examinees. Furthermore, we are expanding services, such as providing occupational health services that support Well-being management in companies, to utilize the value of preventive medicine in broader areas.
On the other hand, societal health challenges are becoming apparent in forms such as lack of exercise, unbalanced eating habits, and differences in stress quality due to diversification of lifestyles and changes in working styles like the spread of remote work. As a result, even individuals of the same age and gender experience individual health conditions and risks, presenting a more complex situation. In this context, the Company came to believe that its new mission is not limited to the conventional role of "preventing illness beforehand" and "maintaining health in daily life," but rather to maintain each individual's condition at its best and maximize their potential through preventive medicine.
Based on this background, the Company aims to become a social infrastructure that supports people's health through preventive medicine. As a turning point in this new business, we have implemented rebranding.
■ Overview of Rebranding
・New MVV
Mission:
Innovate preventive medicine with science, maximizing everyone's potential.
Vision:
Awaken humanity's potential and create a world where innovation is chained.
Values:
・Continuously challenge and create.
・Resonate with society.
・Provide sustainable value.
Based on the evolution of our business to date, the Company has redefined its MVV. We have embedded our intention in the MVV to evolve preventive medicine not merely as a "means to prevent illness" but as an infrastructure that draws out human potential itself.
This new MVV is not something newly created but a re-articulation of the values the Company has cherished. By sharing these internally, incorporating them into daily decision-making and actions, and embodying them, we will open up new possibilities for preventive medicine.
Brand Visual 1 Brand Visual 2
・Establishment of Corporate Slogan and Company Logo
We will go beyond the existing framework of "preventive medicine," step into areas no one has ever reached, and pioneer uncharted territory.
As a symbol of this determination, we have adopted the corporate slogan "Revolutionizing Preventive Medicine."
The logo embodies this determination as a "standard." Furthermore, just as a raised flag flutters in the future sky, the mark reflects our resolve to lead innovation.
We infuse "PreMedica Blue" with the will to pioneer the future, expressing both speed and integrity/trustworthiness.
Company Logo Corporate Slogan
・Corporate Website Renewal
Today, we launched our corporate website, which reflects the world view of our new brand and our aspirations.
The top page expresses how our philosophy and direction spread not only within the company but also to society, and from Japan to the world. Furthermore, we continue to challenge unknown territories beyond that, planting our flag in uncharted land. The design expresses our desire to expand the possibilities of preventive medicine and continue to provide sustainable value.
Corporate Website: https://www.premedica.co.jp/
New Corporate Website
・Creation of Culture Book for Internal Penetration
Accompanying the rebranding, we created a "Culture Book" aimed at permeating the company's aspirations and new MVV. Establishment