Preferred Hotels & Resorts Announces "The Preferred Experience": A Luxury Drive Through the Alps in a Premium Sports Car

The world's largest independent hotel brand, Preferred Hotels & Resorts, in partnership with InRadius, has announced "The Preferred Experience," a five-day driving experience through the majestic landscapes of Germany and Austria. This special journey is designed for travelers who seek seamless enjoyment of adventurous driving, refined hospitality, and new discoveries. Limited to 20 participants, this program allows guests to drive carefully selected sports cars themselves, traversing mountain routes and staying at Preferred's meticulously chosen hotels. The journey from vibrant Munich to the serene Austrian Alps and on to the Chiemgau region offers not only breathtaking drives but also ample opportunities to indulge in exquisite hospitality and sophisticated dining experiences. "Our vision is to constantly update the concept of luxury travel by creating experiences that exceed expectations," says Brenda Collin, Executive Vice President for Europe. "With The Preferred Experience, we combine the exhilaration of open-road driving with the comfort offered by independent luxury hotels, creating a journey that is both dynamic and opulent." The program will run on four departure dates in July 2026 (July 5–9, 11–15, 17–21, 23–27). Starting from Munich, this five-day itinerary traverses some of Europe's most renowned driving routes. Participants will navigate through magnificent scenery, including the Hahntennjoch Pass, Gerlos Pass, and the beautiful mountain routes of Tyrol and Styria. Along the way, guests will stay at Preferred Hotels & Resorts member hotels such as "Hotel Bayerischer Hof" in Munich, Germany, "Interalpen-Hotel Tyrol" in Telfs-Buchen, Austria, "Imlauer Hotel Schloss Pichlarn" in Aigen im Ennstal, Austria, and "Das Achental" in Grassau, Germany. Munich (Germany) | Day 1 Upon arrival in Munich, guests will be smoothly transferred from the airport to the prestigious Hotel Bayerischer Hof. After unwinding at the spa, an elegant welcome dinner and a drivers' briefing will set the perfect tone for the start of the journey. Tyrol (Austria) | Day 2 After visiting Motorworld Munich, participants will board their dedicated sports cars and embark on their first Alpine drive. They will traverse breathtaking routes, including the turquoise-glowing Lake Plansee and the winding Hahntennjoch Pass. Overnight stay at Interalpen-Hotel Tyrol, where guests can enjoy panoramic views and a sophisticated five-course dinner. Styria & Salzburg Region (Austria) | Day 3 The route continues over the Gerlos Pass, offering views of the powerful Krimml Waterfalls. In Maria Alm, guests will stop at a traditional mountain hut to enjoy a special dining experience. Afterwards, they will arrive at IMLAUER Hotel Schloss Pichlarn. Exploring the resort or playing on the championship golf course is also possible. Chiemgau Region (Germany) | Day 4 Driving through the characteristic landscapes of Styria, the journey leads to Das Achental in Bavaria. The afternoon offers relaxation with options like spa, golf, or tennis. A farewell dinner will be held to reflect on the highlights of the journey. Munich (Germany) | Day 5 On the final day, guests return to Munich, with options for airport transfer or an extended stay at a Preferred Hotels & Resorts hotel. Throughout the trip, a meticulously curated program is provided, including four days of driving in premium sports cars, guided routes, luxury hotel stays, finest dining experiences, and special moments to deeply engage with the world of mobility and culture. Transfers and travel insurance are also included, ensuring a worry-free experience. "The Preferred Experience," combining thrill and elegance, is the journey itself.