Edion and Preferred Networks Launch AI In-Store Navigation Pilot Using 'MiseMise' Platform

Edion Corporation and Preferred Networks, Inc. (PFN) will launch a pilot program for AI-powered in-store navigation utilizing PFN's next-generation retail platform, 'MiseMise™,' at the Edion JR Amagasaki station store (Amagasaki, Hyogo Prefecture) starting Tuesday, May 26, 2026.

Customers can search for products using natural language or photos on their smartphones and view their locations on an in-store map. Additionally, by simply taking a photo of a product's price card, they can experience a feature that clearly displays functional differences. By combining advanced AI technology with the attentive service of store staff, the companies aim to realize a more convenient shopping experience than ever before.

1. Background
Electronics retail stores carry tens of thousands of items, and customers often express the need to quickly find specific products among the vast assortment and want to know details about the differences between products suitable for them.

Edion aims to further improve the customer experience by establishing a system that allows customers to smoothly obtain information on their own smartphones.

Furthermore, by utilizing rapid AI-based information presentation to support store staff, Edion aims to create an environment where staff can focus even more on offering optimal suggestions tailored to each customer’s lifestyle.

2. Main Functions of the Pilot
(1) Product Search / In-Store Map [Key Function]
Customers can check the location of products on an in-store map automatically built using PFN’s proprietary 3D space scanning technology. The system supports 'natural language search'—even for products like 'telephone batteries' or 'vacuum cleaner paper packs' where the model number is unknown—and 'image search' by taking photos of light bulbs or ink cartridges. This ensures customers can find target products without getting lost in large sales floors.

(2) AI Product Comparison
By simply taking a photo of a price card for a product of interest, customers can compare the specifications (capacity, energy efficiency, dimensions, etc.) of multiple products side-by-side. Additionally, an AI that has learned from manufacturer catalogs and Edion’s proprietary product materials organizes functional differences and provides comparison points in natural, easy-to-understand text, supporting customers in their product selection.

3. Technologies Used
This pilot integrates technologies developed by PFN through the creation of MiseMise:
- Indoor map generation technology 'MiseMap': High-precision mapping of layouts and product placement from data scanned by special equipment, enabling intuitive maps in 3D, 2D, and 2.5D formats.
- Large Language Models (LLMs): Used for interpreting natural language and image searches, and generating product comparison summaries.
- Field-oriented UI design: Adopting an interface that displays requested information in minimal steps for smooth operation by both customers and staff.

4. Pilot Overview
- Period: May 26, 2026 (Tuesday) to mid-June (scheduled)
- Location: Edion JR Amagasaki station store
- Target users: Customers visiting the store, store staff

5. Future Developments
Based on the findings from this pilot, both companies will consider expanding target areas and stores, as well as enhancing functions. PFN also aims to expand the MiseMise platform to a wide range of retail formats.