Symposium on 'What is Cultural Terroir?' to be Held in Yamanashi
Yamanashi Prefecture has completed a booklet capturing regional resources as 'Cultural Terroir'. A kickoff symposium will be held on June 11, 2026, featuring the Governor and experts to discuss Yamanashi's identity and future branding.
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- 📰 Published: May 22, 2026 at 19:00
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The Yamanashi Design Center, a design promotion hub established by Yamanashi Prefecture (Governor: Kotaro Nagasaki), has been working on an initiative to view various regional resources—such as nature, climate, history, lifestyle, and the resulting industries and culture—as 'Cultural Terroir'.
As a result of this effort, a new publication titled 'What is Yamanashi: Cultural Terroir Woven by Climate, History, and Human Activity' has been completed. To celebrate its completion, share its background concepts, and expand the initiative to local municipalities, a symposium will be held on June 11, 2026.
During the symposium, the contents of the booklet will be introduced. Additionally, it will serve as a kickoff for a model project focused on discovering and promoting the unique 'identity' of five participating municipalities (Ichikawamisato Town, Minobu Town, Yamanakako Village, Kosuge Village, and Tabayama Village), featuring enthusiastic remarks from their heads and residents.
In the second part, Chiaki Hasegawa, Dean of the Faculty of Education at Yamanashi University, who contributed to the book's production, will give a lecture. This will be followed by a discussion between Dean Hasegawa and Kazufumi Nagai, Director of the Yamanashi Design Center (Chief Design Officer of Yamanashi Prefecture), to explore the charms and 'essence' of Yamanashi.
■ Event Overview
Date: Thursday, June 11, 2026, 13:30–15:40 (Doors open at 13:00)
Venue: Kofu Kameya-za Theater (1-11-5 Marunouchi, Kofu City)
Admission: Free (Pre-registration required)
Capacity: Approx. 100 people (Registration closes when full)
■ Program
[Part 1] Kickoff Event for 'Municipal Identity Discovery and Promotion Support Project'
1. Introduction of the booklet 'What is Yamanashi'
2. Kickoff of the support project
3. Photo session
Speakers: Governor Kotaro Nagasaki, Director Kazufumi Nagai, and heads/residents of the 5 municipalities.
[Part 2] Reflecting on 'What is Yamanashi'
1. Lecture: Chiaki Hasegawa, Dean of the Faculty of Education, Yamanashi University
2. Discussion: Chiaki Hasegawa and Kazufumi Nagai
As a result of this effort, a new publication titled 'What is Yamanashi: Cultural Terroir Woven by Climate, History, and Human Activity' has been completed. To celebrate its completion, share its background concepts, and expand the initiative to local municipalities, a symposium will be held on June 11, 2026.
During the symposium, the contents of the booklet will be introduced. Additionally, it will serve as a kickoff for a model project focused on discovering and promoting the unique 'identity' of five participating municipalities (Ichikawamisato Town, Minobu Town, Yamanakako Village, Kosuge Village, and Tabayama Village), featuring enthusiastic remarks from their heads and residents.
In the second part, Chiaki Hasegawa, Dean of the Faculty of Education at Yamanashi University, who contributed to the book's production, will give a lecture. This will be followed by a discussion between Dean Hasegawa and Kazufumi Nagai, Director of the Yamanashi Design Center (Chief Design Officer of Yamanashi Prefecture), to explore the charms and 'essence' of Yamanashi.
■ Event Overview
Date: Thursday, June 11, 2026, 13:30–15:40 (Doors open at 13:00)
Venue: Kofu Kameya-za Theater (1-11-5 Marunouchi, Kofu City)
Admission: Free (Pre-registration required)
Capacity: Approx. 100 people (Registration closes when full)
■ Program
[Part 1] Kickoff Event for 'Municipal Identity Discovery and Promotion Support Project'
1. Introduction of the booklet 'What is Yamanashi'
2. Kickoff of the support project
3. Photo session
Speakers: Governor Kotaro Nagasaki, Director Kazufumi Nagai, and heads/residents of the 5 municipalities.
[Part 2] Reflecting on 'What is Yamanashi'
1. Lecture: Chiaki Hasegawa, Dean of the Faculty of Education, Yamanashi University
2. Discussion: Chiaki Hasegawa and Kazufumi Nagai
FAQ
シンポジウム「文化的テロワールとは何か」の開催日時は？
令和8年（2026年）6月11日（木）の13:30〜15:40（開場13:00）に開催されます。
会場はどこですか？
甲府市丸の内にある「こうふ亀屋座 演芸場」で開催されます。
参加費用や定員、申し込み方法は？
参加は無料ですが事前申込が必要です。募集人数は先着100名程度で、指定のオンラインフォームから申し込むことができます。
シンポジウムの主な登壇者は誰ですか？
長崎幸太郎山梨県知事、永井一史山梨デザインセンター長、長谷川千秋山梨大学教育学部長、および県内5町村（市川三郷町、身延町、山中湖村、小菅村、丹波山村）の首長らが予定されています。
「文化的テロワール」とは何を指しますか？
山梨県の自然、風土、歴史、人々の暮らし、そこから育まれた産業や文化など、多様な地域資源を指します。