Announcement of the 4th Yamagata Beni-O Large Cherry Contest and Sales Event
Key facts
- Announcement of the 4th Yamagata Beni-O Large Cherry Contest and Sales Event
- Yamagata Prefecture will hold the '4th Yamagata Beni-O Large Cherry Contest' in Yamagata City on June 18th to increase awareness of its new cherry variety, 'Yamagata Beni-O'. Additionally, on June 20th, it will hold its first sales event in the Tokyo metropolitan area at JR Ueno Station, featuring cherries from the contest.
- Source: PR Times
- Date: June 11, 2026
Direct answer
Yamagata Prefecture will hold the '4th Yamagata Beni-O Large Cherry Contest' in Yamagata City on June 18th to increase awareness of its new cherry variety, 'Yamagata Beni-O'. Additionally, on June 20th, it will hold its first sales event in the Tokyo metropolitan area at JR Ueno Station, featuring cherries from the contest.
- Citation
- Announcement of the 4th Yamagata Beni-O Large Cherry Contest and Sales Event (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
Yamagata Prefecture will hold the '4th Yamagata Beni-O Large Cherry Contest' in Yamagata City on June 18th to increase awareness of its new cherry variety, 'Yamagata Beni-O'. Additionally, on June 20th, it will hold its first sales event in the Tokyo metropolitan area at JR Ueno Station, featuring cherries from the contest.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 18:00
- 🔍 Collected: June 11, 2026 at 09:21
- 🤖 AI Analyzed: June 12, 2026 at 02:04 (16h 43m after Collected)
The Yamagata Beni-O Branding Project Committee (Secretariat: Yamagata Prefecture) is promoting the new large cherry variety 'Yamagata Beni-O' through integrated production, distribution, and sales efforts.
To promote the features and appeal of 'Yamagata Beni-O', a contest to compete for the size (weight) of the fruit will be held within Yamagata Prefecture. Furthermore, the cherries exhibited in the contest will be sold specially in Tokyo, providing a precious opportunity to taste the exquisite 'Yamagata Beni-O'.
■ The 4th Yamagata Beni-O Large Cherry Contest!
—Who will be crowned the Red King this year?—
Date & Time: June 18, 2026 (Thursday) 10:30–12:00
Venue: Kasumi Central 1F Atrium (1-1-1 Johoku-machi, Yamagata City, Yamagata Prefecture)
Access: 5-minute walk from JR Yamagata Station, connected directly by an overpass to 2F.
Exhibition Standards: Class: 4L (横径31mm) or larger, Grade: Tokushu (Special/Excellent).
—Size comparison— 500 yen coin: 26.5mm diameter.
Judging Method: Measure the weight of 10 fruits excluding non-standard fruits.
Admission: Free.
■ Sales event of contest-exhibited fruits! —First time in the Tokyo Metropolitan Area—
—Get the finest fruits selected in the contest in your hands!—
Date & Time: June 20, 2026 (Saturday) from 11:00
Venue: JR Ueno Station Grand Concourse (Yamagata Specialty City).
Content: Fruits exhibited in the 4th Yamagata Beni-O Large Cherry Contest sold on a one-day-only basis.
(Limited quantity, ends when sold out.)
■ About 'Yamagata Beni-O'
—A cherry nurtured in the nature of Yamagata, as big and brilliant as the sun—
The cherry 'Yamagata Beni-O' (variety name: Yamagata C12) debuted in 2023 as a promising large new variety that will carry the future of Yamagata Prefecture's cherries, alongside flagship varieties such as 'Sato Nishiki' and 'Beni Shuho'.
[Variety Characteristics]
・Large fruit production centered on 3L–4L (28–34mm diameter) is possible; two sizes larger than 'Sato Nishiki' and one size larger than 'Beni Shuho'.
・Sugar content is around 20 degrees, comparable to 'Sato Nishiki', with low acidity and good taste.
・Excellent coloring and gloss, with superior external quality.
・Firm flesh with excellent shelf life.
To promote the features and appeal of 'Yamagata Beni-O', a contest to compete for the size (weight) of the fruit will be held within Yamagata Prefecture. Furthermore, the cherries exhibited in the contest will be sold specially in Tokyo, providing a precious opportunity to taste the exquisite 'Yamagata Beni-O'.
■ The 4th Yamagata Beni-O Large Cherry Contest!
—Who will be crowned the Red King this year?—
Date & Time: June 18, 2026 (Thursday) 10:30–12:00
Venue: Kasumi Central 1F Atrium (1-1-1 Johoku-machi, Yamagata City, Yamagata Prefecture)
Access: 5-minute walk from JR Yamagata Station, connected directly by an overpass to 2F.
Exhibition Standards: Class: 4L (横径31mm) or larger, Grade: Tokushu (Special/Excellent).
—Size comparison— 500 yen coin: 26.5mm diameter.
Judging Method: Measure the weight of 10 fruits excluding non-standard fruits.
Admission: Free.
■ Sales event of contest-exhibited fruits! —First time in the Tokyo Metropolitan Area—
—Get the finest fruits selected in the contest in your hands!—
Date & Time: June 20, 2026 (Saturday) from 11:00
Venue: JR Ueno Station Grand Concourse (Yamagata Specialty City).
Content: Fruits exhibited in the 4th Yamagata Beni-O Large Cherry Contest sold on a one-day-only basis.
(Limited quantity, ends when sold out.)
■ About 'Yamagata Beni-O'
—A cherry nurtured in the nature of Yamagata, as big and brilliant as the sun—
The cherry 'Yamagata Beni-O' (variety name: Yamagata C12) debuted in 2023 as a promising large new variety that will carry the future of Yamagata Prefecture's cherries, alongside flagship varieties such as 'Sato Nishiki' and 'Beni Shuho'.
[Variety Characteristics]
・Large fruit production centered on 3L–4L (28–34mm diameter) is possible; two sizes larger than 'Sato Nishiki' and one size larger than 'Beni Shuho'.
・Sugar content is around 20 degrees, comparable to 'Sato Nishiki', with low acidity and good taste.
・Excellent coloring and gloss, with superior external quality.
・Firm flesh with excellent shelf life.
FAQ
さくらんぼ新品種「やまがた紅王」の特徴は何ですか？
糖度が20度程度と高く酸味が少なく、佐藤錦より一回り、紅秀峰より二回り大きい大玉生産が可能で、果肉が硬く日持ち性に優れるのが特徴です。
「第4回『やまがた紅王』大玉コンテスト」はいつ、どこで開催されますか？
令和8年6月18日（木）10:30〜12:00、霞城セントラル1階アトリウム（山形県山形市）で開催されます。
首都圏での即売会はいつ、どこで開催されますか？
令和8年6月20日（土）11:00から、JR上野駅グランドコンコース（山形産直市内）で開催されます。
「やまがた紅王」の品種名は？
品種名は「山形C12号」です。
コンテストの出品規格は？
階級が4L（横径31mm）以上、等級が特秀の果実です。