Holding the "Tottori Cycling Special Benefit Campaign" Presentation to Commemorate the Selection of Tottori Uminami Road as a Candidate for the National Cycle Route
Tottori Prefecture held a presentation for a cycling campaign commemorating the Tottori Uminami Road's candidacy for a National Cycle Route. Yasuda Dai Circus was appointed as cheerleaders, promoting the region's appeal including local tourism spots and Daisen Broccoli cuisine.
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- 📰 Published: April 24, 2026 at 02:00
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Tottori Prefecture held a presentation on Wednesday, April 22, 2026, at the Tottori-Okayama Shimbashi Kan (Minato-ku, Tokyo) to announce the "Tottori Cycling Special Benefit Campaign," commemorating the selection of the Tottori Uminami Road as a candidate route for the National Cycle Route.
During the event, Tottori Prefecture Governor Shinji Hirai introduced the prefecture's efforts toward achieving National Cycle Route designation centered on the "Tottori Uminami Road." He also promoted Tottori's cycle tourism measures to the Tokyo metropolitan media, including improvements to the cycling environment, reception facilities, information dissemination, the public-private cyclist support network "Daijoubu System," and excursion promotion measures linked with public transportation.
Furthermore, Dancho Yasuda, who spent his high school years in Tottori Prefecture and is known for his love of bicycles, along with the three members of Yasuda Dai Circus, who celebrated their 25th anniversary this April, took the stage and were appointed to the "Tottori Uminami Road Cheering Squad." Dancho Yasuda, HIRO, and Kuro-chan spoke about the appeal of the Tottori Uminami Road from their respective perspectives and promoted the joy of cycling trips in Tottori Prefecture.
At the presentation, Hakuto Shrine was also introduced as an attractive stop-off spot along the Tottori Uminami Road. Known as a spot for matchmaking and romantic fulfillment associated with the myth of the "White Rabbit of Inaba," Hakuto Shrine is one of Tottori's representative tourist destinations. At the venue, after paying their respects with a talisman from Hakuto Shrine, the three members of Yasuda Dai Circus drew Tottori Prefecture's original "omikuji" (fortune slips), livening up the venue. Kuro-chan, in particular, drew a fortune slip that read "Tsuma-kuru" (A wife will come/cycle), exciting the audience with his comments expressing hope for finding a good match in Tottori.
Photo 1: Governor Hirai and members of Yasuda Dai Circus livening up the venue after drawing the "Tsuma-kuru" original "Cycle Omikuji."
In addition, limited menu items using "Daisen Broccoli," the only GI-registered broccoli in Japan, were introduced in connection with broccoli becoming a nationally designated vegetable on April 1 this year. At the venue, attendees sampled the fair menu offered at "Momotenashi-ya" in the Tottori-Okayama Shimbashi Kan, promoting the appeal of Daisen Broccoli from a culinary perspective.
The "Tottori Cycling Special Benefit Campaign" will run from Wednesday, April 22, 2026, to Monday, August 31. The campaign offers contents that allow visitors to experience the charm of the Tottori Uminami Road more deeply through four approaches: "Shoot (photos)," "Save (benefits)," "Stay," and "Send." The main contents include an Instagram photo contest, cycle cafe discount services, accommodation discounts at cyclist-friendly inns, and a free delivery service for bicycle bags between airports in the prefecture. Visitors can enjoy a cycling trip unique to Tottori, including gourmet food, accommodation, and transportation support, while visiting Tottori's spectacular views and newly developed monuments.
For details on the Tottori Cycling Special Benefit Campaign, please visit the Tottori Prefecture official "Tottori Bicycle Trip" website. https://www.tottori-guide.jp/cycling/
Tottori Prefecture will continue to promote efforts toward National Cycle Route designation based on the "Tottori Uminami Road," and connect this to attracting tourists through cycle tourism, promoting regional excursions, and expanding tourism consumption.
Photo 2: Photo session for the appointment of Yasuda Dai Circus as the "Tottori Uminami Road Cheering Squad." Promoting the appeal along with the campaign panel, appointment certificates, Daisen Broccoli, and a bicycle.
[Reference Information]
The fair menu introduced and sampled at the venue on the day of the presentation was the fair menu of Momotenashi-ya (Shimbashi, Tokyo) and the "Daisen Broccoli Milk Gelato" from BIKAI (Daisen-cho, Tottori Prefecture).
- Momotenashi-ya Daisen Broccoli x Tottori Cycling Collaboration Fair
https://www.torioka.com/momotebroccoli2026/
- Cycle Cafe "BIKAI" "Daisen Broccoli Milk Gelato"
https://www.instagram.com/bikai_cafe/
Photo 3: Cycle Cafe "BIKAI" "Daisen Broccoli Milk Gelato"
"Osakana Dining Ginrintei" (Roadside Station Shinwa-no-Sato Shirousagi), located near Hakuto Shrine along the Tottori Uminami Road, is offering limited-time Daisen Broccoli dishes for cyclists. Through a menu that combines Tottori's seafood and local ingredients with Daisen Broccoli, it promotes the appeal of the Tottori Uminami Road as a stop-off gourmet spot.
- Osakana Dining Ginrintei
https://ginrin-grp.com/stores/ginrintei2/
[Reference Photo] Ginrintei Limited Time Daisen Broccoli Dish
Photo 4: Ginrintei "Strongest Dog Daisen Ham Sausage and Da...
During the event, Tottori Prefecture Governor Shinji Hirai introduced the prefecture's efforts toward achieving National Cycle Route designation centered on the "Tottori Uminami Road." He also promoted Tottori's cycle tourism measures to the Tokyo metropolitan media, including improvements to the cycling environment, reception facilities, information dissemination, the public-private cyclist support network "Daijoubu System," and excursion promotion measures linked with public transportation.
Furthermore, Dancho Yasuda, who spent his high school years in Tottori Prefecture and is known for his love of bicycles, along with the three members of Yasuda Dai Circus, who celebrated their 25th anniversary this April, took the stage and were appointed to the "Tottori Uminami Road Cheering Squad." Dancho Yasuda, HIRO, and Kuro-chan spoke about the appeal of the Tottori Uminami Road from their respective perspectives and promoted the joy of cycling trips in Tottori Prefecture.
At the presentation, Hakuto Shrine was also introduced as an attractive stop-off spot along the Tottori Uminami Road. Known as a spot for matchmaking and romantic fulfillment associated with the myth of the "White Rabbit of Inaba," Hakuto Shrine is one of Tottori's representative tourist destinations. At the venue, after paying their respects with a talisman from Hakuto Shrine, the three members of Yasuda Dai Circus drew Tottori Prefecture's original "omikuji" (fortune slips), livening up the venue. Kuro-chan, in particular, drew a fortune slip that read "Tsuma-kuru" (A wife will come/cycle), exciting the audience with his comments expressing hope for finding a good match in Tottori.
Photo 1: Governor Hirai and members of Yasuda Dai Circus livening up the venue after drawing the "Tsuma-kuru" original "Cycle Omikuji."
In addition, limited menu items using "Daisen Broccoli," the only GI-registered broccoli in Japan, were introduced in connection with broccoli becoming a nationally designated vegetable on April 1 this year. At the venue, attendees sampled the fair menu offered at "Momotenashi-ya" in the Tottori-Okayama Shimbashi Kan, promoting the appeal of Daisen Broccoli from a culinary perspective.
The "Tottori Cycling Special Benefit Campaign" will run from Wednesday, April 22, 2026, to Monday, August 31. The campaign offers contents that allow visitors to experience the charm of the Tottori Uminami Road more deeply through four approaches: "Shoot (photos)," "Save (benefits)," "Stay," and "Send." The main contents include an Instagram photo contest, cycle cafe discount services, accommodation discounts at cyclist-friendly inns, and a free delivery service for bicycle bags between airports in the prefecture. Visitors can enjoy a cycling trip unique to Tottori, including gourmet food, accommodation, and transportation support, while visiting Tottori's spectacular views and newly developed monuments.
For details on the Tottori Cycling Special Benefit Campaign, please visit the Tottori Prefecture official "Tottori Bicycle Trip" website. https://www.tottori-guide.jp/cycling/
Tottori Prefecture will continue to promote efforts toward National Cycle Route designation based on the "Tottori Uminami Road," and connect this to attracting tourists through cycle tourism, promoting regional excursions, and expanding tourism consumption.
Photo 2: Photo session for the appointment of Yasuda Dai Circus as the "Tottori Uminami Road Cheering Squad." Promoting the appeal along with the campaign panel, appointment certificates, Daisen Broccoli, and a bicycle.
[Reference Information]
The fair menu introduced and sampled at the venue on the day of the presentation was the fair menu of Momotenashi-ya (Shimbashi, Tokyo) and the "Daisen Broccoli Milk Gelato" from BIKAI (Daisen-cho, Tottori Prefecture).
- Momotenashi-ya Daisen Broccoli x Tottori Cycling Collaboration Fair
https://www.torioka.com/momotebroccoli2026/
- Cycle Cafe "BIKAI" "Daisen Broccoli Milk Gelato"
https://www.instagram.com/bikai_cafe/
Photo 3: Cycle Cafe "BIKAI" "Daisen Broccoli Milk Gelato"
"Osakana Dining Ginrintei" (Roadside Station Shinwa-no-Sato Shirousagi), located near Hakuto Shrine along the Tottori Uminami Road, is offering limited-time Daisen Broccoli dishes for cyclists. Through a menu that combines Tottori's seafood and local ingredients with Daisen Broccoli, it promotes the appeal of the Tottori Uminami Road as a stop-off gourmet spot.
- Osakana Dining Ginrintei
https://ginrin-grp.com/stores/ginrintei2/
[Reference Photo] Ginrintei Limited Time Daisen Broccoli Dish
Photo 4: Ginrintei "Strongest Dog Daisen Ham Sausage and Da...