Today, April 1, Broccoli Becomes a Designated Vegetable! Tottori Prefecture, Home to Japan's Only GI-Registered "Daisen Broccoli," Promotes Its Appeal
To mark broccoli becoming a designated vegetable in Japan on April 1, 2026, Tottori Prefecture is launching a PR campaign for its GI-registered "Daisen Broccoli," featuring a PR video with actor Yuno Nagao and special menus in Omotesando, Tokyo.
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- 📰 Published: April 1, 2026 at 22:00
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Today, April 1, 2026, broccoli has become a designated vegetable of the country. Tottori Prefecture is home to "Daisen Broccoli," the only broccoli in Japan registered under the Geographical Indication (GI) protection system. In conjunction with this milestone, Tottori Prefecture will widely promote its deliciousness and appeal both within and outside the prefecture through the release of a PR video conveying the charm of Daisen Broccoli, the rollout of a special menu in Omotesando, Tokyo, and the promotion of a spot known as the "Broccoli Shrine" in Nanbu Town, Tottori Prefecture.
Broccoli is a vegetable regularly enjoyed at dining tables nationwide, and this designation reaffirms its importance. On the occasion of this national milestone, Tottori Prefecture will leverage its strengths as a production area to promote the value of broccoli from Tottori, the "Food Paradise."
*Designated vegetables are those specified by the national government as having high consumption and being important to the lives of the people. By becoming a designated vegetable, the government provides outlooks on demand and supply, promoting planned production and shipment in production areas. Furthermore, there is a system to support producers if prices drop significantly, leading to stable production, which in turn is expected to minimize major price fluctuations for consumers and make it stably accessible.
At the center of this is Daisen Broccoli. Daisen Broccoli is the only broccoli in Japan to receive GI registration, highly evaluated for its cultivation utilizing the Kuroboku soil at the foot of Mt. Daisen, rich flavor, strict quality control, and freshness preservation efforts. Supported by the long-standing efforts of producers, it has earned a high reputation as one of the agricultural products representing Tottori Prefecture.
In addition, amid growing interest in healthy diets, broccoli is drawing attention not only for its deliciousness but also as a vegetable easy to incorporate into daily meals. Tottori Prefecture intends to promote Daisen Broccoli not merely as an agricultural product, but as a symbol of Tottori's nature, agriculture, producers' techniques, and food richness.
As part of this PR rollout, a PR video conveying the appeal of Daisen Broccoli will be released shortly. The video will feature actor Yuno Nagao, who was appointed as the "1-Day Oshi-goto Navigator" in conjunction with the Shigeru Mizuki Birth Festival on March 8. It will promote the deliciousness and appeal of Daisen Broccoli in a friendly and enjoyable manner as her "Oshi" (favorite). We aim for this to be an opportunity for people of all generations to feel closer to Daisen Broccoli.
Furthermore, "TRATTORIA Niwa" in Omotesando, Tokyo, plans to offer a special menu using Daisen Broccoli. It will be prepared by Chef Akira Watanabe, known as the "Evangelist of the Fields." By providing an opportunity to actually taste the appeal of broccoli produced in Tottori Prefecture even in the Tokyo metropolitan area, we will widely convey the value of Tottori as a production area.
Additionally, Kyaku Shrine (Ohara Shrine), located in Hara, Nanbu Town, Tottori Prefecture, is commonly known as the "Broccoli Shrine" and...
Broccoli is a vegetable regularly enjoyed at dining tables nationwide, and this designation reaffirms its importance. On the occasion of this national milestone, Tottori Prefecture will leverage its strengths as a production area to promote the value of broccoli from Tottori, the "Food Paradise."
*Designated vegetables are those specified by the national government as having high consumption and being important to the lives of the people. By becoming a designated vegetable, the government provides outlooks on demand and supply, promoting planned production and shipment in production areas. Furthermore, there is a system to support producers if prices drop significantly, leading to stable production, which in turn is expected to minimize major price fluctuations for consumers and make it stably accessible.
At the center of this is Daisen Broccoli. Daisen Broccoli is the only broccoli in Japan to receive GI registration, highly evaluated for its cultivation utilizing the Kuroboku soil at the foot of Mt. Daisen, rich flavor, strict quality control, and freshness preservation efforts. Supported by the long-standing efforts of producers, it has earned a high reputation as one of the agricultural products representing Tottori Prefecture.
In addition, amid growing interest in healthy diets, broccoli is drawing attention not only for its deliciousness but also as a vegetable easy to incorporate into daily meals. Tottori Prefecture intends to promote Daisen Broccoli not merely as an agricultural product, but as a symbol of Tottori's nature, agriculture, producers' techniques, and food richness.
As part of this PR rollout, a PR video conveying the appeal of Daisen Broccoli will be released shortly. The video will feature actor Yuno Nagao, who was appointed as the "1-Day Oshi-goto Navigator" in conjunction with the Shigeru Mizuki Birth Festival on March 8. It will promote the deliciousness and appeal of Daisen Broccoli in a friendly and enjoyable manner as her "Oshi" (favorite). We aim for this to be an opportunity for people of all generations to feel closer to Daisen Broccoli.
Furthermore, "TRATTORIA Niwa" in Omotesando, Tokyo, plans to offer a special menu using Daisen Broccoli. It will be prepared by Chef Akira Watanabe, known as the "Evangelist of the Fields." By providing an opportunity to actually taste the appeal of broccoli produced in Tottori Prefecture even in the Tokyo metropolitan area, we will widely convey the value of Tottori as a production area.
Additionally, Kyaku Shrine (Ohara Shrine), located in Hara, Nanbu Town, Tottori Prefecture, is commonly known as the "Broccoli Shrine" and...