Nara Prefecture's Official VTuber 'Nanaka' Launches SNS Campaign! 《6th Edition: Yamato Beef》
Nara Prefecture is launching the 6th edition of its SNS gift campaign, 'Nanaka to Everyone! Sharing Nara's Charms Campaign!', featuring 'Yamato Beef' as a prize, utilizing its official public relations VTuber 'Nanaka'. The campaign aims to raise interest in Nara Prefecture and promote understanding of prefectural administration among younger generations. Applications will be accepted from May 11 to May 24, 2026.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 18:00
- 🔍 Collected: May 7, 2026 at 09:31
- 🤖 AI Analyzed: May 7, 2026 at 10:16 (44 min after Collected)
Nara Prefecture launched the SNS-linked gift campaign "Nanaka to Everyone! Sharing Nara's Charms Campaign!" in fiscal year 2025, utilizing the official X (formerly Twitter) account of its prefectural public relations VTuber "Nanaka."
This campaign features VTuber "Nanaka," who debuted in March 2024, introducing Nara Prefecture's specialty products and regional resources on social media, and offering prefectural original goods and other prizes to selected applicants through a lottery.
The objective is to leverage the appeal of Nanaka's official X account to stimulate interest in Nara Prefecture and promote awareness and understanding of prefectural administration.
In fiscal year 2025, the campaign was held five times and received many applications.
Based on feedback such as "I learned about Nara Prefecture's products and wanted to actually taste them," we will be holding the campaign again this fiscal year.
◆ The prize for the 6th edition is "Yamato Beef"!
"Yamato Beef," which was popular in the first edition of the campaign, will once again be offered as a prize this year.
"Yamato Beef" is a brand of Wagyu beef that Nara is proud of.
It was depicted in "Kokugyu Jūzu" (Ten Diagrams of Japanese Cattle) at the end of the Kamakura period and has long been recognized as one of the finest cattle.
Raised with care in an environment nurtured by history and blessed with a favorable climate, Yamato Beef has a melt-in-your-mouth fat, rich flavor, and delicious taste.
Please take this opportunity to experience the charm of Yamato Beef, unique to Nara.
◆ How to Apply
Please apply by following the steps below during the application period.
[Application Period]
May 11, 2026 (Monday) 9:00 AM - May 24, 2026 (Sunday) 11:59 PM
[Prize]
・Japanese Black Wagyu (Nara Prefecture produced) Yamato Beef Loin (Chuck Roll) for Sukiyaki (500g) - 3 winners
[How to Apply]
① Follow Nanaka's official X account (@Vtuber_nanaka)
② Repost the relevant campaign post
*The URL of the campaign post will be published on Nanaka's official X account during the application period.
◆ Important Notes Regarding Application
Please agree to the following terms and conditions before applying.
・Accounts that violate public order and morals, or accounts deemed to be exclusively for sweepstakes applications, may be excluded from the lottery.
・Applications from locked (private) accounts are invalid.
・Only those residing in Japan and capable of receiving mail and deliveries are eligible.
・Winners will be contacted via DM (Direct Message) from Nanaka's official X account.
*If you unfollow, DMs cannot be sent, and your win will be invalidated.
*If there is no reply within a certain period after contact, the win may be invalidated, and a re-lottery may be conducted.
・If applications are found to be impersonating others, containing false information, or using fraudulent methods, the win will be invalidated.
・If content infringes or may infringe on third-party copyrights, other intellectual property rights, portrait rights, privacy rights, or other rights and interests, the win will be invalidated.
・Personal information acquired during the application process will be used only for the purpose of prize shipment and the operation of this campaign, and will not be used for any other purpose.
◆ About VTuber "Nanaka"
Nara Prefecture created a VTuber to serve as its "Nara Prefecture Public Relations Representative" to incorporate virtual YouTubers (VTubers), popular among teenagers and those in their 30s, into prefectural public relations. This aims to enhance appeal to younger generations and improve awareness and understanding of prefectural administration.
"Nanaka" debuted on March 13, 2024, as Nara Prefecture's public relations VTuber, and has been clearly communicating Nara's charms through YouTube and social media.
This campaign features VTuber "Nanaka," who debuted in March 2024, introducing Nara Prefecture's specialty products and regional resources on social media, and offering prefectural original goods and other prizes to selected applicants through a lottery.
The objective is to leverage the appeal of Nanaka's official X account to stimulate interest in Nara Prefecture and promote awareness and understanding of prefectural administration.
In fiscal year 2025, the campaign was held five times and received many applications.
Based on feedback such as "I learned about Nara Prefecture's products and wanted to actually taste them," we will be holding the campaign again this fiscal year.
◆ The prize for the 6th edition is "Yamato Beef"!
"Yamato Beef," which was popular in the first edition of the campaign, will once again be offered as a prize this year.
"Yamato Beef" is a brand of Wagyu beef that Nara is proud of.
It was depicted in "Kokugyu Jūzu" (Ten Diagrams of Japanese Cattle) at the end of the Kamakura period and has long been recognized as one of the finest cattle.
Raised with care in an environment nurtured by history and blessed with a favorable climate, Yamato Beef has a melt-in-your-mouth fat, rich flavor, and delicious taste.
Please take this opportunity to experience the charm of Yamato Beef, unique to Nara.
◆ How to Apply
Please apply by following the steps below during the application period.
[Application Period]
May 11, 2026 (Monday) 9:00 AM - May 24, 2026 (Sunday) 11:59 PM
[Prize]
・Japanese Black Wagyu (Nara Prefecture produced) Yamato Beef Loin (Chuck Roll) for Sukiyaki (500g) - 3 winners
[How to Apply]
① Follow Nanaka's official X account (@Vtuber_nanaka)
② Repost the relevant campaign post
*The URL of the campaign post will be published on Nanaka's official X account during the application period.
◆ Important Notes Regarding Application
Please agree to the following terms and conditions before applying.
・Accounts that violate public order and morals, or accounts deemed to be exclusively for sweepstakes applications, may be excluded from the lottery.
・Applications from locked (private) accounts are invalid.
・Only those residing in Japan and capable of receiving mail and deliveries are eligible.
・Winners will be contacted via DM (Direct Message) from Nanaka's official X account.
*If you unfollow, DMs cannot be sent, and your win will be invalidated.
*If there is no reply within a certain period after contact, the win may be invalidated, and a re-lottery may be conducted.
・If applications are found to be impersonating others, containing false information, or using fraudulent methods, the win will be invalidated.
・If content infringes or may infringe on third-party copyrights, other intellectual property rights, portrait rights, privacy rights, or other rights and interests, the win will be invalidated.
・Personal information acquired during the application process will be used only for the purpose of prize shipment and the operation of this campaign, and will not be used for any other purpose.
◆ About VTuber "Nanaka"
Nara Prefecture created a VTuber to serve as its "Nara Prefecture Public Relations Representative" to incorporate virtual YouTubers (VTubers), popular among teenagers and those in their 30s, into prefectural public relations. This aims to enhance appeal to younger generations and improve awareness and understanding of prefectural administration.
"Nanaka" debuted on March 13, 2024, as Nara Prefecture's public relations VTuber, and has been clearly communicating Nara's charms through YouTube and social media.