Nara Prefecture to Launch SNS Campaign with Official VTuber "Nanaka"! 《6th Edition: Yamato Beef》
Nara Prefecture will launch the 6th edition of its SNS gift campaign featuring its official VTuber "Nanaka," with "Yamato Beef" as the prize. Applications will be accepted from May 11 to May 24, 2026, aiming to promote Nara's attractions and raise awareness of prefectural administration among younger generations.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 18:00
- 🔍 Collected: May 7, 2026 at 09:31
- 🤖 AI Analyzed: May 7, 2026 at 10:10 (38 min after Collected)
Nara Prefecture has launched the SNS-linked gift campaign "Nanaka to Everyone! Sharing the Charms of Nara!" in Reiwa 7 (2025) using the official X (formerly Twitter) account of its prefectural public relations VTuber "Nanaka."
This campaign, featuring VTuber "Nanaka" who debuted in March 2024, introduces Nara Prefecture's special products and regional resources on SNS, offering prefectural original goods and other prizes to selected applicants.
The objective is to leverage the appeal of Nanaka's official X account to raise interest in Nara Prefecture and promote recognition and understanding of prefectural administration.
In Reiwa 7 (2025), the campaign was held five times in total and received many applications.
Following feedback from everyone, such as "I learned about Nara Prefecture's products and wanted to actually taste them," we will be holding the campaign again this year.
◆ The prize for the 6th edition is "Yamato Beef"!
"Yamato Beef," which was popular in the first edition of the campaign, will once again appear as a prize this year.
"Yamato Beef" is a brand of Wagyu beef that Nara is proud of.
It was depicted in "Kokugyu Jūzu" (Ten Pictures of Japanese Cattle) at the end of the Kamakura period and has been recognized as one of the finest cattle since ancient times.
The meat of Yamato Beef, carefully raised in an environment cultivated by history and blessed with a favorable climate and soil, has a melt-in-your-mouth fat, rich flavor, and taste.
Please take this opportunity to experience the charm of Yamato Beef, which is unique to Nara.
◆ How to Apply
Please apply by following the steps below during the campaign period.
【Application Period】
May 11, 2026 (Monday) 9:00 AM - May 24, 2026 (Sunday) 11:59 PM
【Prize】
・Japanese Black Wagyu (Nara Prefecture) Yamato Beef Loin (Chuck Roll) for Sukiyaki (500g) - 3 winners
【How to Apply】
① Follow Nanaka's official X account (@Vtuber_nanaka)
② Repost the relevant campaign post
*The URL of the campaign post will be published on Nanaka's official X account during the application period.
◆ Notes on Application
Please agree to the following terms before applying.
・Accounts that violate public order and morals, or accounts deemed exclusively for sweepstakes applications, may be excluded from the drawing.
・Applications from locked (private) accounts are invalid.
・Only those residing in Japan and capable of receiving mail/delivery are eligible.
・Winners will be contacted via DM (Direct Message) from Nanaka's official X account.
*If you unfollow, DMs cannot be sent, and your win will be invalidated.
*If there is no reply within a certain period after contact, the win may be invalidated, and a redraw may be conducted.
・If applications are found to be impersonating others, containing false information, or using fraudulent methods, the win will be invalidated.
・If content that infringes or may infringe on the copyrights, other intellectual property rights, portrait rights, privacy rights, or other rights and interests of third parties is included, the win will be invalidated.
・Personal information acquired during the application process will be used only for the purpose of shipping prizes and operating this campaign, and will not be used for any other purpose.
◆ About VTuber "Nanaka"
Nara Prefecture created a VTuber to serve as "Nara Prefecture's Public Relations Representative" to enhance its appeal to younger generations and improve recognition and understanding of prefectural administration by incorporating virtual YouTubers (VTubers), popular among people in their teens to 30s, into prefectural public relations.
"Nanaka" debuted on March 13, 2024, as Nara Prefecture's public relations VTuber, clearly disseminating Nara's attractions through YouTube and SNS.
This campaign, featuring VTuber "Nanaka" who debuted in March 2024, introduces Nara Prefecture's special products and regional resources on SNS, offering prefectural original goods and other prizes to selected applicants.
The objective is to leverage the appeal of Nanaka's official X account to raise interest in Nara Prefecture and promote recognition and understanding of prefectural administration.
In Reiwa 7 (2025), the campaign was held five times in total and received many applications.
Following feedback from everyone, such as "I learned about Nara Prefecture's products and wanted to actually taste them," we will be holding the campaign again this year.
◆ The prize for the 6th edition is "Yamato Beef"!
"Yamato Beef," which was popular in the first edition of the campaign, will once again appear as a prize this year.
"Yamato Beef" is a brand of Wagyu beef that Nara is proud of.
It was depicted in "Kokugyu Jūzu" (Ten Pictures of Japanese Cattle) at the end of the Kamakura period and has been recognized as one of the finest cattle since ancient times.
The meat of Yamato Beef, carefully raised in an environment cultivated by history and blessed with a favorable climate and soil, has a melt-in-your-mouth fat, rich flavor, and taste.
Please take this opportunity to experience the charm of Yamato Beef, which is unique to Nara.
◆ How to Apply
Please apply by following the steps below during the campaign period.
【Application Period】
May 11, 2026 (Monday) 9:00 AM - May 24, 2026 (Sunday) 11:59 PM
【Prize】
・Japanese Black Wagyu (Nara Prefecture) Yamato Beef Loin (Chuck Roll) for Sukiyaki (500g) - 3 winners
【How to Apply】
① Follow Nanaka's official X account (@Vtuber_nanaka)
② Repost the relevant campaign post
*The URL of the campaign post will be published on Nanaka's official X account during the application period.
◆ Notes on Application
Please agree to the following terms before applying.
・Accounts that violate public order and morals, or accounts deemed exclusively for sweepstakes applications, may be excluded from the drawing.
・Applications from locked (private) accounts are invalid.
・Only those residing in Japan and capable of receiving mail/delivery are eligible.
・Winners will be contacted via DM (Direct Message) from Nanaka's official X account.
*If you unfollow, DMs cannot be sent, and your win will be invalidated.
*If there is no reply within a certain period after contact, the win may be invalidated, and a redraw may be conducted.
・If applications are found to be impersonating others, containing false information, or using fraudulent methods, the win will be invalidated.
・If content that infringes or may infringe on the copyrights, other intellectual property rights, portrait rights, privacy rights, or other rights and interests of third parties is included, the win will be invalidated.
・Personal information acquired during the application process will be used only for the purpose of shipping prizes and operating this campaign, and will not be used for any other purpose.
◆ About VTuber "Nanaka"
Nara Prefecture created a VTuber to serve as "Nara Prefecture's Public Relations Representative" to enhance its appeal to younger generations and improve recognition and understanding of prefectural administration by incorporating virtual YouTubers (VTubers), popular among people in their teens to 30s, into prefectural public relations.
"Nanaka" debuted on March 13, 2024, as Nara Prefecture's public relations VTuber, clearly disseminating Nara's attractions through YouTube and SNS.