86% of Insurance Consultation Users are 'First-Time Consulters'!
A survey by Power Planning Co., Ltd. revealed that 86.3% of users of their insurance consultation service are first-timers. 62% of users are in their 30s and 40s, reviewing their insurance triggered by life events such as childbirth and concerns about retirement funds.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 21:00
- 🔍 Collected: April 7, 2026 at 12:30
- 🤖 AI Analyzed: April 20, 2026 at 22:14 (321h 43m after Collected)
## Background and Overview of the Survey
Power Planning Co., Ltd. conducted a questionnaire survey from February to April 2026, targeting 342 users of our insurance consultation service, 'Minna no Seimeihoken Advisor'.
In recent years, an increasing number of people have become interested in reviewing their insurance policies against the backdrop of anxiety about retirement funds and rising medical expenses.
However, in reality, many people cannot take the first step due to psychological hurdles such as 'not knowing where to consult' or 'feeling like they will be hard-sold if they go directly to an insurance company'.
This survey revealed that 86.3% of the users are 'first-time consulters' who have not used other insurance consultation services within the past year.
Furthermore, people in their 30s and 40s account for 62.0% of the users, revealing that the core demographic consists of those who try to seriously review their insurance triggered by life events such as child-rearing, changes in income, and other milestones.
The vast majority of respondents cited 'joining/reviewing insurance' as the reason for consultation, and in many cases, specific life events such as 'for retirement,' 'worried about medical insurance,' and 'had a child' were the triggers for consultation.
## Usage by Age Group
### Most common in their 30s, widely used from 20s to 50s
The average age of users is 40.5 years old.
Those in their 30s are the most frequent at 38.0% of the total, and together with those in their 40s (24.0%), they account for 62.0%.
Additionally, 14.0% are under 30, revealing the reality that a wide range of age groups use the service, from those who are just starting to seriously consider insurance as working adults to those who are forced to review it due to life events like child-rearing and purchasing a home.
Approximately 86% across all age groups are first-time consulters.
Power Planning Co., Ltd. conducted a questionnaire survey from February to April 2026, targeting 342 users of our insurance consultation service, 'Minna no Seimeihoken Advisor'.
In recent years, an increasing number of people have become interested in reviewing their insurance policies against the backdrop of anxiety about retirement funds and rising medical expenses.
However, in reality, many people cannot take the first step due to psychological hurdles such as 'not knowing where to consult' or 'feeling like they will be hard-sold if they go directly to an insurance company'.
This survey revealed that 86.3% of the users are 'first-time consulters' who have not used other insurance consultation services within the past year.
Furthermore, people in their 30s and 40s account for 62.0% of the users, revealing that the core demographic consists of those who try to seriously review their insurance triggered by life events such as child-rearing, changes in income, and other milestones.
The vast majority of respondents cited 'joining/reviewing insurance' as the reason for consultation, and in many cases, specific life events such as 'for retirement,' 'worried about medical insurance,' and 'had a child' were the triggers for consultation.
## Usage by Age Group
### Most common in their 30s, widely used from 20s to 50s
The average age of users is 40.5 years old.
Those in their 30s are the most frequent at 38.0% of the total, and together with those in their 40s (24.0%), they account for 62.0%.
Additionally, 14.0% are under 30, revealing the reality that a wide range of age groups use the service, from those who are just starting to seriously consider insurance as working adults to those who are forced to review it due to life events like child-rearing and purchasing a home.
Approximately 86% across all age groups are first-time consulters.