Hiraga Co., Ltd. Sponsors Junior High School Career Education Material 'Work Book'

Hiraga Co., Ltd., aiming to be 'the best company in Japan at solving retail challenges,' has sponsored the 2026 Nerima, Itabashi, and Kita Ward edition of the career education supplementary material, 'Work Book for Junior High School Students,' as part of its local educational support.

This booklet aims to provide local junior high school students with opportunities to think about their future career choices and development by exposing them to the work, industries, and thoughts of people working at local companies.

■ Background: The Importance of Career Education and the Role of Local Companies
In recent years, with the Ministry of Education, Culture, Sports, Science and Technology (MEXT) emphasizing career education in the curriculum, the importance of children thinking about 'working' and 'engagement with society' at an early stage has been rising.

Under these circumstances, local companies are expected to play a role in conveying their work and values to the next generation, beyond mere business activities.

Hiraga decided to sponsor this initiative, believing that delivering the 'reality of the working field,' cultivated through years of promotional support for the retail distribution industry, would help broaden students' future options.

■ Content: Conveying the 'Working Field' to Junior High School Students
In this booklet, the company introduces the reality of the workplace not only through business operations but also through the voices and thoughts of employees.

Specifically, it covers:
- How retail challenges are solved
- The role and fun of promotional support
- SDG initiatives
- 'Employee perspectives' through interviews

These contents aim to make companies feel like 'familiar entities' and help students think about their future visions more concretely.

■ About 'Work Book for Junior High School Students'
'Work Book for Junior High School Students' is planned and published by Nakahiro Co., Ltd. as a supplementary material to support MEXT's career education initiatives.

By featuring the voices of local companies and employees, it conveys:
- Understanding of regional industries
- Diversity of work
- Connections with society

It is designed to increase interest in working and serve as a trigger for future career choices.

The 2026 edition (Nerima/Itabashi/Kita Ward version) will be distributed to junior high schools in each ward and is expected to be utilized in classes and career guidance.

■ Future Outlook
Hiraga will continue its efforts to provide opportunities for the next generation to 'think about their own future' while deepening ties with the local community through business activities.

Leveraging its expertise in retail promotional support, the company aims to contribute to society as an entity that connects education, the community, and businesses.