Achieve Both CPA Reduction and CV Volume Increase! Introducing an Approach to Maximize Recruitment Using LINE, AI, and Data

Porters Corporation (Minato-ku, Tokyo; Representative: Koji Nishimori), which provides matching systems for the human resources business, will rebroadcast the seminar "Achieve Both CPA Reduction and CV Volume Increase and Maximize Job Seeker Recruitment! Approaching Potential Candidates Using LINE, AI, and Data" on Thursday, June 18, 2026. The original seminar was held on April 17, 2026.

▼▼Seminar Overview▼▼

In the current HR industry, where the CPA for web advertising continues to rise, it is important to move away from traditional recruitment methods that approach active job seekers with large budgets and instead focus on approaching potential candidates to maximize the number of job seekers without overspending.

However, approaching potential job seekers is often difficult to translate into short-term results, and many people, even if they understand the necessity, lack specific methods and end up only focusing on immediate active candidates.

Therefore, this seminar will explain the risks of only approaching active candidates, and then introduce specific methods for using LINE and CRM to easily attract potential candidates and promptly approach them when their interest changes.

The seminar will also feature case studies of successful potential candidate recruitment. It will provide know-how for improving CPA in the long term and achieving sustainable job seeker acquisition.

▼▼Recommended for▼▼

・Department heads and managers struggling with high sales targets and insufficient recruitment budgets.
・Those who are placing web ads but only getting clicks, not applications.
・Those who have data on past registrants but are not approaching them effectively.

Feedback from Previous Participants

◆ I was able to better understand the current industry trends and the necessity and methods of nurturing.

◆ I was able to better understand the initiatives of Kuzen and Porters.

◆ I realized that we are at a stage where we need to consider not only numerical aspects but also CPA (cost per acquisition) in our recruitment activities, and I reaffirmed its importance.

◆ I was convinced by the stance of focusing on capturing missed active candidates rather than just potential ones. I use LINE personally, but I realized it can be used more effectively in business than I thought. I already do business with Kuzen, and I am looking forward to future initiatives.

Check Details

▼▼Speaker Introductions▼▼

Kuzen Corporation
VP of Marketing, Noritaka Fujita

After experience in sales at S-Pool Corporation's HR division, he joined Septeni Co., Ltd., where he provided digital marketing support for the HR and education industries. He then joined the foreign SaaS company Embedsocial, where he expanded the Japanese market and established the Japanese subsidiary Embedsocial Japan. He joined Kuzen Corporation in 2024 as the head of marketing.

Porters Corporation
Consulting Unit, HR Industry System Evangelist, Ken Makihiro

Joined Porters in 2007. He built a hypothesis-driven sales style focused on solving customer problems and succeeded in winning numerous orders from major HR companies, earning internal awards. He generalized the know-how he cultivated in this process and has planned and implemented many seminars for HR companies. He is also actively engaged in internal and external communication to provide value to the entire industry.

▼▼Event Overview▼▼

Seminar Title

Achieve Both CPA Reduction and CV Volume Increase and Maximize Job Seeker Recruitment! Approaching Potential Candidates Using LINE, AI, and Data

Date and Time

Thursday, June 18, 2026, 12:00 PM - 1:00 PM

Participation Fee

Free

Viewing Method

Online

Target Audience

Executives, business managers, and persons in charge of HR companies.

Apply for the Seminar Here

Introduction to the Cloud-Based Matching System for Recruitment and Staffing Agencies "PORTERS"

Three Recommended Features of PORTERS

1. CRM Function

Build relationships with candidates more strategically.
Prevent oversight and duplicate contact through centralized management.

Accumulate candidate attributes, history, and past interactions to strengthen relationships.
Increase referral conversion rates with appropriate approaches at each phase.

2. Auto-Matching

Propose the best candidates with one click.

Automatically display candidates with high matching scores by comparing skills, experience, desired conditions, and job information.

Matching conditions can be set flexibly, allowing you to connect even detailed requirements that are often overlooked manually, preventing matching omissions and quality variation.

3. Dashboard Specialized for HR Business

Visualize yield with a dashboard specialized for the HR business.

Based on over 20 years of experience providing services supporting the HR industry, we have refined the data necessary for the HR business and achieved KPI management that allows you to see the yield at a glance.

This is a convenient feature that can be used immediately even by those who have just started an HR business.

About Porters Corporation

■URL: https://www.porters.jp/

■Location: TODA BUILDING Aoyama 3F, 8-5-34 Akasaka, Minato-ku, Tokyo

■Representative: Representative Director Koji Nishimori

■Securities Code: 5126 (Tokyo Stock Exchange Growth)

■Business: With the vision of "Contributing the most to global employment through technology," we develop and provide the cloud service "PORTERS" for the HR business in Japan and overseas. We have over 2,200 introductions, mainly at recruitment and staffing agencies in 12 countries overseas. We also publish and operate the HR strategy support magazine "PORTERS MAGAZINE."

Management system for recruitment agencies: PORTERS Agent

Management system for staffing agencies: PORTERS Staffing

HR strategy support magazine: PORTERS MAGAZINE

■SNS

X: https://x.com/PORTERS_JP

Facebook: https://www.facebook.com/Porters.PoCafe

LinkedIn: https://www.linkedin.com/company/porters-corporation

Instagram: https://www.instagram.com/porters_corporation/