Strategy for Building Strong In-House Recruitment Sites Using SEO/AI Trends to Differentiate from Majors
Porters Corporation, in collaboration with Willbee Co., Ltd., will re-broadcast an online seminar for recruitment agencies in June 2026. The seminar addresses rising recruitment costs and provides practical methods for building strong owned media using SEO and AI trends (AIO) to differentiate from major platforms, featuring real-world success stories.
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Porters Corporation (Minato-ku, Tokyo; CEO: Koji Nishimori), a provider of matching systems for the HR business, will re-broadcast a joint seminar with Willbee Co., Ltd. titled "Is Your Owned Media Differentiated from the Majors? Building Strong Sites Based on SEO/AI Trends" on June 24 (Wed) and June 29 (Mon), 2026.
### Seminar Overview
With recruitment costs continuing to soar due to price hikes by major job boards and scout platforms, many small and mid-sized recruitment agencies are launching in-house sites to improve profit margins. However, many struggle to compete with majors in terms of user acquisition and end up relying heavily on advertising. This seminar explores how to build an SEO-strong in-house site that can compete with major players.
Mr. Ryo Emoto, CEO of Willbee Co., Ltd., which provides job site construction services, will be the speaker. He will explain how to create an in-house site that wins despite a smaller volume of listings, utilizing SEO/AIO trends and actual success cases.
### Recommended For
- Those feeling a strong sense of crisis regarding declining profit margins due to platform dependence.
- Those wishing to brand their company's strengths to become a preferred agency.
- Those who understand the need for independent acquisition but are struggling to find a clear path to success.
### Event Details
- Title: Is Your Owned Media Differentiated from the Majors? Building Strong Sites Based on SEO/AI Trends
- Schedule:
1. June 24, 2026 (Wed) 14:00–15:00
2. June 29, 2026 (Mon) 11:00–12:00
- Fee: Free
- Method: Online
- Target Audience: Owners, business heads, and staff of recruitment agencies.
### About PORTERS
PORTERS is a cloud-based matching system for recruitment and staffing agencies, featuring CRM functions, auto-matching, and KPI dashboards. It has been implemented by over 2,200 companies globally.
### About Porters Corporation
- URL: https://www.porters.jp/
- Location: 3F Toda Building Aoyama, 8-5-34 Akasaka, Minato-ku, Tokyo
- CEO: Koji Nishimori
- Securities Code: 5126 (TSE Growth)
- Business: Development and provision of cloud services for the HR business.
### Seminar Overview
With recruitment costs continuing to soar due to price hikes by major job boards and scout platforms, many small and mid-sized recruitment agencies are launching in-house sites to improve profit margins. However, many struggle to compete with majors in terms of user acquisition and end up relying heavily on advertising. This seminar explores how to build an SEO-strong in-house site that can compete with major players.
Mr. Ryo Emoto, CEO of Willbee Co., Ltd., which provides job site construction services, will be the speaker. He will explain how to create an in-house site that wins despite a smaller volume of listings, utilizing SEO/AIO trends and actual success cases.
### Recommended For
- Those feeling a strong sense of crisis regarding declining profit margins due to platform dependence.
- Those wishing to brand their company's strengths to become a preferred agency.
- Those who understand the need for independent acquisition but are struggling to find a clear path to success.
### Event Details
- Title: Is Your Owned Media Differentiated from the Majors? Building Strong Sites Based on SEO/AI Trends
- Schedule:
1. June 24, 2026 (Wed) 14:00–15:00
2. June 29, 2026 (Mon) 11:00–12:00
- Fee: Free
- Method: Online
- Target Audience: Owners, business heads, and staff of recruitment agencies.
### About PORTERS
PORTERS is a cloud-based matching system for recruitment and staffing agencies, featuring CRM functions, auto-matching, and KPI dashboards. It has been implemented by over 2,200 companies globally.
### About Porters Corporation
- URL: https://www.porters.jp/
- Location: 3F Toda Building Aoyama, 8-5-34 Akasaka, Minato-ku, Tokyo
- CEO: Koji Nishimori
- Securities Code: 5126 (TSE Growth)
- Business: Development and provision of cloud services for the HR business.
FAQ
このセミナーの主なテーマは何ですか？
大手求人媒体との差別化を図るための「強い自社求人サイト」の構築方法について、最新のSEOおよびAIトレンドに基づき解説します。
セミナーはいつ開催されますか？
2026年6月24日（水）14:00～15:00と、2026年6月29日（月）11:00～12:00の2日程で実施されます。
どのような人が参加対象ですか？
人材紹介会社の経営者、事業責任者、または担当者が対象です。
登壇者は誰ですか？
求人サイト構築サービスを提供する株式会社ウィルビーの代表取締役、江本亮氏が登壇します。
PORTERS（ポーターズ）とはどのようなサービスですか？
人材ビジネス向けのマッチングシステムで、CRM機能、オートマッチング、KPI可視化ダッシュボードなどの機能を備えています。