How to Drastically Increase Conversion Rates from Lead Generation to Interviews? Building a Lead Generation Design Utilizing Diagnostic Content That Doesn't End After Creation
Porters Corporation, in collaboration with Fun Marketing Inc. and KURO HOLDINGS Inc., will hold an online seminar on May 18, 2026, from 12:00 to 13:00, titled "For Recruitment Agents: Drastically Increase Lead Generation/CVR/Interview Rates! The Winning Pattern of Diagnostic Content x Advertising x Post-Application Design." This seminar aims to provide know-how to solve challenges in the HR business by combining diagnostic content, advertising, and post-application strategies.
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Porters Corporation (Minato-ku, Tokyo, Representative Koji Nishimori), which provides matching systems for the HR business, will jointly hold an online seminar with Fun Marketing Inc. and KURO HOLDINGS Inc. on May 18, 2026 (Monday) from 12:00 to 13:00, titled "For Recruitment Agents: Drastically Increase Lead Generation/CVR/Interview Rates! The Winning Pattern of Diagnostic Content x Advertising x Post-Application Design." *This seminar is hosted by Fun Marketing Inc.
▼▼Seminar Overview▼▼
Lead generation for recruitment agents often falls into a state of "doing it but not growing" due to soaring advertising costs and media dependency. In such a situation, the combination of "diagnostic content" that attracts job seekers' interest and leads to applications, and "advertising" has been gaining attention in recent years. However, many competitors also implement diagnostic content, and achieving results is not straightforward.
Therefore, Fun Marketing Inc., which excels in diagnostic content, KURO HOLDINGS Inc., which excels in advertising, and Porters Corporation, which provides cloud systems specialized in the HR industry, will jointly deliver know-how to fundamentally achieve results, from "lead generation" to "registration acquisition" and "interview conversion and decision."
Part 1 will introduce how to create highly unique diagnostic content that differentiates from other companies, along with case studies. Part 2 will present key points to maximize the results of advertising operations. Part 3 will explain improvement points for converting acquired leads into interviews and decisions.
▼▼Recommended for people like this▼▼
・Those who feel the limits of existing measures due to soaring registration costs.
・Those who are implementing LPO but CVR is not improving.
・Those who are running SNS ads but cannot differentiate their appeals or creatives.
・Those who are interested in measures like salary diagnostic content but don't know how to design it to lead to results.
・Those who have considered diagnostic content measures but found it difficult to differentiate from other companies and gave up.
・Those who have implemented diagnostic content measures but did not achieve results.
Check details
▼▼Speaker Introduction▼▼
Fun Marketing Inc.
Marketing Department Manager/Consultant
Mariko Ishida
KURO HOLDINGS Inc.
Director / Marketing Solutions Business Division General Manager
Masahiro Tsukuda
Porters Corporation
Consulting Unit Growth Gr. Manager
Yohei Kaneda
▼▼Event Overview▼▼
Seminar Title
For Recruitment Agents: Drastically Increase Lead Generation/CVR/Interview Rates! The Winning Pattern of Diagnostic Content x Advertising x Post-Application Design
Date and Time
May 18, 2026 (Monday) 12:00-13:00
Participation Fee
Free
Viewing Method
Online
Target Audience
Executives or business managers, or personnel in staffing companies
Click here to apply for the seminar
Introduction to "PORTERS," a cloud-based matching system for recruitment and staffing companies
3 Recommended Features of PORTERS
1. CRM Function
Build candidate relationships more strategically
Prevent missed responses and duplicate contacts with centralized management
Accumulate job seeker attributes, career history, and past interactions to strengthen relationships.
Increase referral decision rates with appropriate approaches at each phase.
2. Auto-Matching
Propose optimal talent with one click
Automatically display highly matched candidates by comparing skills, experience, desired conditions, and job opening information.
Matching conditions can be flexibly set, preventing overlooked detailed requirements and variations in quality that might occur with manual processes.
3. Dashboard specialized for the HR business
Visualize bottlenecks with a dashboard specialized for the HR business
Based on over 20 years of experience providing services that support the HR industry, we have refined the necessary data for the HR business and realized KPI management that visualizes bottlenecks at a glance.
This is a convenient feature that can be used immediately even by those who have just started an HR business.
Porters Corporation Profile
■URL: https://www.porters.jp/
■Location: TODA BUILDING Aoyama 3F, 8-5-34 Akasaka, Minato-ku, Tokyo
■Representative: Representative Director Koji Nishimori
■Securities Code: 5126 (Tokyo Stock Exchange Growth)
■Business Description: With the vision of "contributing most to global employment through technology," we develop and provide the cloud service "PORTERS" for the HR business in Japan and overseas. We have implemented it in over 2,200 companies, mainly recruitment and staffing agencies, including 12 overseas countries. We also publish and operate the HR strategy support magazine "PORTERS MAGAZINE."
Porters Corporation (Minato-ku, Tokyo, Representative Koji Nishimori), which provides matching systems for the HR business, will jointly hold an online seminar with Fun Marketing Inc. and KURO HOLDINGS Inc. on May 18, 2026 (Monday) from 12:00 to 13:00, titled "For Recruitment Agents: Drastically Increase Lead Generation/CVR/Interview Rates! The Winning Pattern of Diagnostic Content x Advertising x Post-Application Design." *This seminar is hosted by Fun Marketing Inc.
▼▼Seminar Overview▼▼
Lead generation for recruitment agents often falls into a state of "doing it but not growing" due to soaring advertising costs and media dependency. In such a situation, the combination of "diagnostic content" that attracts job seekers' interest and leads to applications, and "advertising" has been gaining attention in recent years. However, many competitors also implement diagnostic content, and achieving results is not straightforward.
Therefore, Fun Marketing Inc., which excels in diagnostic content, KURO HOLDINGS Inc., which excels in advertising, and Porters Corporation, which provides cloud systems specialized in the HR industry, will jointly deliver know-how to fundamentally achieve results, from "lead generation" to "registration acquisition" and "interview conversion and decision."
Part 1 will introduce how to create highly unique diagnostic content that differentiates from other companies, along with case studies. Part 2 will present key points to maximize the results of advertising operations. Part 3 will explain improvement points for converting acquired leads into interviews and decisions.
▼▼Recommended for people like this▼▼
・Those who feel the limits of existing measures due to soaring registration costs.
・Those who are implementing LPO but CVR is not improving.
・Those who are running SNS ads but cannot differentiate their appeals or creatives.
・Those who are interested in measures like salary diagnostic content but don't know how to design it to lead to results.
・Those who have considered diagnostic content measures but found it difficult to differentiate from other companies and gave up.
・Those who have implemented diagnostic content measures but did not achieve results.
Check details
▼▼Speaker Introduction▼▼
Fun Marketing Inc.
Marketing Department Manager/Consultant
Mariko Ishida
KURO HOLDINGS Inc.
Director / Marketing Solutions Business Division General Manager
Masahiro Tsukuda
Porters Corporation
Consulting Unit Growth Gr. Manager
Yohei Kaneda
▼▼Event Overview▼▼
Seminar Title
For Recruitment Agents: Drastically Increase Lead Generation/CVR/Interview Rates! The Winning Pattern of Diagnostic Content x Advertising x Post-Application Design
Date and Time
May 18, 2026 (Monday) 12:00-13:00
Participation Fee
Free
Viewing Method
Online
Target Audience
Executives or business managers, or personnel in staffing companies
Click here to apply for the seminar
Introduction to "PORTERS," a cloud-based matching system for recruitment and staffing companies
3 Recommended Features of PORTERS
1. CRM Function
Build candidate relationships more strategically
Prevent missed responses and duplicate contacts with centralized management
Accumulate job seeker attributes, career history, and past interactions to strengthen relationships.
Increase referral decision rates with appropriate approaches at each phase.
2. Auto-Matching
Propose optimal talent with one click
Automatically display highly matched candidates by comparing skills, experience, desired conditions, and job opening information.
Matching conditions can be flexibly set, preventing overlooked detailed requirements and variations in quality that might occur with manual processes.
3. Dashboard specialized for the HR business
Visualize bottlenecks with a dashboard specialized for the HR business
Based on over 20 years of experience providing services that support the HR industry, we have refined the necessary data for the HR business and realized KPI management that visualizes bottlenecks at a glance.
This is a convenient feature that can be used immediately even by those who have just started an HR business.
Porters Corporation Profile
■URL: https://www.porters.jp/
■Location: TODA BUILDING Aoyama 3F, 8-5-34 Akasaka, Minato-ku, Tokyo
■Representative: Representative Director Koji Nishimori
■Securities Code: 5126 (Tokyo Stock Exchange Growth)
■Business Description: With the vision of "contributing most to global employment through technology," we develop and provide the cloud service "PORTERS" for the HR business in Japan and overseas. We have implemented it in over 2,200 companies, mainly recruitment and staffing agencies, including 12 overseas countries. We also publish and operate the HR strategy support magazine "PORTERS MAGAZINE."