Explained by GO Job's First Director! Rebroadcasting the Seminar on 'Strategy Design for Business Expansion' When Entering the Recruitment Agency Market
Porters Inc. and Hokiraon Inc. will rebroadcast a free webinar on May 15 and 20, 2026, featuring Masaya Sugimoto, the first director of 'GO Job'. The seminar covers strategy design for expanding new recruitment businesses.
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Porters Inc. (Minato-ku, Tokyo, CEO Koji Nishimori), which provides matching systems for the HR business, in collaboration with Hokiraon Inc., will rebroadcast the seminar "Behind the Scenes of Rapid Expansion Told by the First Director of GO Job: What is the 'Strategy Design for Business Expansion' to Take When Entering the Recruitment Business?" on May 15 (Fri) and May 20 (Wed), 2026.
## Seminar Overview
In recent years, due to severe labor shortages, there has been a rapid increase in the launch of recruitment businesses leveraging the primary business brands and customer bases across various industries, including healthcare, nursing care, dining, construction, and transportation. However, after launching the business, many struggle, saying, "We can't allocate large budgets or resources and don't know how to expand the business scale," or "We can't create synergy with our main business and aren't getting the desired results."
Therefore, we have invited Mr. Sugimoto, who served as the first director of the taxi driver-specialized recruitment business "GO Job" launched in October 2021. He will talk in detail about the "walls" faced by the business entering from another industry, how to create synergy with the main business, and the KPIs that should be designed.
Feedback from Previous Attendees:
- I was able to understand the key points and problems in advancing a recruitment business.
- I learned the market feeling of the recruitment industry and concrete measures to take.
- I gained confidence in my approach to strategy.
- As someone supporting job site construction, I was able to concretely understand the worries and challenges faced by companies stepping into new businesses and the way of thinking to solve them.
## Speaker Profiles
Hokiraon Inc.
President & CEO: Masaya Sugimoto
Born in January 1986. Born and raised in Kanagawa Prefecture, he devoted himself to baseball until high school. After graduating from university, he joined a travel agency as a new graduate and worked in school trip sales for just under 4 years. After that, he moved to a job-change site operating company within the SoftBank Group, starting as a sales rep and eventually becoming the site manager. Utilizing that experience, he worked as a pioneer in launching a recruitment business specialized in drivers at his previous job, the operating company of the taxi app 'GO', managing GO Job. Currently, utilizing his experience as the "first GO Job director," he undertakes consulting businesses for launching recruitment businesses.
Porters Inc.
Consulting Unit Agent Group: Nozomi Wakabayashi
After joining Porters as a new graduate, he handled medium and large-scale clients as a CS for recruitment businesses, covering everything from securing negotiations to delivery and regular operations. Since 2023, as a consultant for the team handling enterprise recruitment companies, he has been accompanying client companies in their business growth.
## Event Details
Seminar Title:
Behind the Scenes of Rapid Expansion Told by the First Director of GO Job: What is the 'Strategy Design for Business Expansion' to Take When Entering the Recruitment Business?
Dates:
May 15, 2026 (Fri) 12:00-13:00
May 20, 2026 (Wed) 14:00-15:00
Participation Fee:
Free
Viewing Method:
Zoom
Capacity:
500 people
Target Audience:
Executives, Business Directors, and Managers of Recruitment Companies
## Introduction to "PORTERS", a Cloud-Based Matching System for Recruitment and Staffing Companies
3 Recommended Features of PORTERS
1. CRM Function
Build relationships with candidates more strategically.
Centralized management prevents missed responses and duplicate contacts.
It accumulates candidates' attributes, backgrounds, and past interactions to strengthen relationships. Proper approaches at each phase increase the placement rate.
2. Auto-Matching
Propose the optimal talent with one click.
It automatically displays highly matched candidates by comparing skills, experience, and desired conditions with job requirements.
Matching conditions can be flexibly set, connecting fine requirements that manual work might overlook, preventing matching omissions and quality variations.
3. Dashboard Specialized for the HR Business
Visualize yield rates with a dashboard specialized for the HR business.
Based on over 20 years of experience supporting the HR industry, we have scrutinized the necessary data to realize KPI management where yield rates can be seen at a glance. It's a convenient feature that can be used immediately even if the HR business has just been launched.
## About Porters Inc.
URL: https://www.porters.jp/
Location: TODA BUILDING Aoyama 3F, 8-5-34 Akasaka, Minato-ku, Tokyo
Representative: Koji Nishimori, CEO
Securities Code: 5126 (Tokyo Stock Exchange Growth)
Business: With the vision of 'Contributing most to global employment through technology,' provides the cloud service 'PORTERS' for the HR business.
Porters Inc. (Minato-ku, Tokyo, CEO Koji Nishimori), which provides matching systems for the HR business, in collaboration with Hokiraon Inc., will rebroadcast the seminar "Behind the Scenes of Rapid Expansion Told by the First Director of GO Job: What is the 'Strategy Design for Business Expansion' to Take When Entering the Recruitment Business?" on May 15 (Fri) and May 20 (Wed), 2026.
## Seminar Overview
In recent years, due to severe labor shortages, there has been a rapid increase in the launch of recruitment businesses leveraging the primary business brands and customer bases across various industries, including healthcare, nursing care, dining, construction, and transportation. However, after launching the business, many struggle, saying, "We can't allocate large budgets or resources and don't know how to expand the business scale," or "We can't create synergy with our main business and aren't getting the desired results."
Therefore, we have invited Mr. Sugimoto, who served as the first director of the taxi driver-specialized recruitment business "GO Job" launched in October 2021. He will talk in detail about the "walls" faced by the business entering from another industry, how to create synergy with the main business, and the KPIs that should be designed.
Feedback from Previous Attendees:
- I was able to understand the key points and problems in advancing a recruitment business.
- I learned the market feeling of the recruitment industry and concrete measures to take.
- I gained confidence in my approach to strategy.
- As someone supporting job site construction, I was able to concretely understand the worries and challenges faced by companies stepping into new businesses and the way of thinking to solve them.
## Speaker Profiles
Hokiraon Inc.
President & CEO: Masaya Sugimoto
Born in January 1986. Born and raised in Kanagawa Prefecture, he devoted himself to baseball until high school. After graduating from university, he joined a travel agency as a new graduate and worked in school trip sales for just under 4 years. After that, he moved to a job-change site operating company within the SoftBank Group, starting as a sales rep and eventually becoming the site manager. Utilizing that experience, he worked as a pioneer in launching a recruitment business specialized in drivers at his previous job, the operating company of the taxi app 'GO', managing GO Job. Currently, utilizing his experience as the "first GO Job director," he undertakes consulting businesses for launching recruitment businesses.
Porters Inc.
Consulting Unit Agent Group: Nozomi Wakabayashi
After joining Porters as a new graduate, he handled medium and large-scale clients as a CS for recruitment businesses, covering everything from securing negotiations to delivery and regular operations. Since 2023, as a consultant for the team handling enterprise recruitment companies, he has been accompanying client companies in their business growth.
## Event Details
Seminar Title:
Behind the Scenes of Rapid Expansion Told by the First Director of GO Job: What is the 'Strategy Design for Business Expansion' to Take When Entering the Recruitment Business?
Dates:
May 15, 2026 (Fri) 12:00-13:00
May 20, 2026 (Wed) 14:00-15:00
Participation Fee:
Free
Viewing Method:
Zoom
Capacity:
500 people
Target Audience:
Executives, Business Directors, and Managers of Recruitment Companies
## Introduction to "PORTERS", a Cloud-Based Matching System for Recruitment and Staffing Companies
3 Recommended Features of PORTERS
1. CRM Function
Build relationships with candidates more strategically.
Centralized management prevents missed responses and duplicate contacts.
It accumulates candidates' attributes, backgrounds, and past interactions to strengthen relationships. Proper approaches at each phase increase the placement rate.
2. Auto-Matching
Propose the optimal talent with one click.
It automatically displays highly matched candidates by comparing skills, experience, and desired conditions with job requirements.
Matching conditions can be flexibly set, connecting fine requirements that manual work might overlook, preventing matching omissions and quality variations.
3. Dashboard Specialized for the HR Business
Visualize yield rates with a dashboard specialized for the HR business.
Based on over 20 years of experience supporting the HR industry, we have scrutinized the necessary data to realize KPI management where yield rates can be seen at a glance. It's a convenient feature that can be used immediately even if the HR business has just been launched.
## About Porters Inc.
URL: https://www.porters.jp/
Location: TODA BUILDING Aoyama 3F, 8-5-34 Akasaka, Minato-ku, Tokyo
Representative: Koji Nishimori, CEO
Securities Code: 5126 (Tokyo Stock Exchange Growth)
Business: With the vision of 'Contributing most to global employment through technology,' provides the cloud service 'PORTERS' for the HR business.