Find Heartwarming Picture Books at the Post Office: Poplar Publishing and Japan Post Launch Trial Sales of Children's Books!

Poplar Publishing Co., Ltd. (Shinagawa-ku, Tokyo, President and Representative Director: Yuki Kato; hereinafter "Poplar Publishing") and Japan Post Co., Ltd. (Chiyoda-ku, Tokyo, President and Representative Director: Shinya Koike; hereinafter "Japan Post") will begin trial sales of children's books and other items at select post office counters starting July 22, 2026 (Wed).

Overview

Poplar Publishing and Japan Post hope that through children's books, more children will experience new worlds and emotions, fostering their growth.

However, with the decreasing number of bookstores nationwide and the existence of "zero bookstore areas" (Note 1) where no bookstores are present, opportunities to encounter books are diminishing. Against this backdrop, Poplar Publishing, which publishes a wide range of books, primarily children's books, and Japan Post, which has a postal network reaching every corner of the country, are collaborating to conduct trial sales of books at post office counters in areas where bookstores are declining.

Based on the results of this trial sale, expansion to other regions will be considered.

Poplar Publishing and Japan Post will continue to contribute to the healthy growth of children and the revitalization of local communities.

Trial Sales Period and Participating Post Offices

○ Trial Sales Period

July 22, 2026 (Wed) - March 31, 2027 (Wed)

○ Participating Post Offices for Trial Sales

Shinchi Post Office

979-2799 117-1 Yachigoya Shinchi, Shinchi-machi, Soma-gun, Fukushima Prefecture

https://map.japanpost.jp/p/search/dtl/300182065000/

Kashima Post Office

979-2399 1-30 Nishimachi, Kashima-ku, Minamisoma-shi, Fukushima Prefecture

https://map.japanpost.jp/p/search/dtl/300182063000/

Odaka Post Office

979-2199 1-38 Uemachi, Odaka-ku, Minamisoma-shi, Fukushima Prefecture

https://map.japanpost.jp/p/search/dtl/300182027000/

Namie Post Office

979-1599 41-1 Gonge-do Minamifukushima, Namie-machi, Futaba-gun, Fukushima Prefecture

https://map.japanpost.jp/p/search/dtl/300182079000/

* Dedicated display fixtures (Note 2) will be installed in the counter lobby, allowing customers to browse books as they would in a bookstore.

* Please note that quantities are limited, and items may sell out. We appreciate your understanding.

About Poplar Publishing Co., Ltd.

Established in 1947, Poplar Publishing is a publisher primarily focused on children's books. It has published numerous bestsellers, including the "Kaiketsu Zorori" series, the "Zukkoke Sannin Gumi" series, the "Nezumi-kun no Ehon" series, and the "Megane Usagi" series.

The "Nezumi-kun no Ehon" series is currently being broadcast as an anime on NHK E Tele starting April 2026.

URL: https://www.poplar.co.jp/

(Note 1) Situation of Municipalities with No Bookstores Nationwide (as of the end of March 2026)

(Source: The Foundation for the Promotion of Culture and Industry)

Note 2) Image of fixture display

* The books displayed may differ from the actual items.

〈Customer Inquiries〉

Japan Post Co., Ltd. Customer Service Consultation Center

0120-23-28-86 (Toll-free)

0570-046-666 (Charged / Use this number if calling from a mobile phone)

* Follow the guidance, select "4" after pressing "*"

〈Reception Hours: Weekdays 9:00 AM - 7:00 PM, Saturdays, Sundays, and Holidays 9:00 AM - 5:00 PM〉

Poplar Publishing Co., Ltd. Public Relations, President's Office

03-5877-8165