Koshigaya City in Saitama Prefecture has launched an official TikTok account, 'Koshigaya Numa ni Ochite Mita. | Koshigaya City [Official],' to promote the city to Gen Z and Gen Alpha. The operational support is provided by Pony Canyon Inc. This account aims to break the traditional image of government communications by using trendy vertical short videos to emotionally showcase local gourmet food, waterfront scenery, and the lifestyles of its citizens. The account name, which uses the slang 'numaru' (meaning to be obsessed with something), reflects the city's desire for people to become deeply captivated by Koshigaya's charm.
FACT BOX
- Source: PR TIMES
- Category: press_release