Discarded Clothing Finds New Value Through Community Power: KOKO HOTEL Hida Takayama Holds "Sustainable Fashion Show"

Minasia Co., Ltd., operated by KOKO HOTEL Hida Takayama (Headquarters: Chuo-ku, Tokyo; President: Yohei Taguchi), a subsidiary of Polaris Holdings Co., Ltd., will hold a "Sustainable Fashion Show" at the hotel's restaurant on Friday, August 7, 2026. In this event, clothing collected from recycle boxes installed within the hotel and clothing that has exceeded its storage period as lost items will be remade by students from the Home Design Department of Gifu Prefectural Hida Takayama High School as part of their classwork. The completed outfits will be worn by 12 models with intellectual disabilities participating through Takayama City's SDGs Partner Program, who will then walk the runway. This initiative is a regionally circulating SDGs project realized through the collaboration of Takayama City, Hida Takayama High School, local businesses, and welfare service providers, along with KOKO HOTEL Hida Takayama. It is being implemented as part of KOKO HOTELS' nationwide regional collaboration project "FEEL THE LOCAL," aiming to create new value that can only be generated by a hotel rooted in the community. Official Website: https://koko-hotels.com/hidatakayama/ ■ Background of the Project Implementation KOKO HOTEL Hida Takayama is promoting sustainable initiatives centered on resource circulation and coexistence with the community. The hotel has recycle boxes where guests and local residents can deposit clothing, and it's not uncommon for still-wearable items to be collected. Additionally, the hotel has lost items of clothing that are disposed of after a certain storage period. Therefore, this time, we have launched a remake project by students from the Home Design Department of Hida Takayama High School as an initiative to transform these clothing items into new value. Furthermore, by having individuals with intellectual disabilities participate as models through Takayama City's SDGs Partner Program, we aim to connect resource circulation not only with the realization of an inclusive society where diverse people can thrive. ■ Sustainable Fashion Show Realized Through Community Power This project is made possible through the cooperation of many regional stakeholders. - KOKO HOTEL Hida Takayama: Providing collected clothing and venue. - Local Staffing Agency: Cleaning the collected clothing. - Home Design Department, Hida Takayama High School: Selecting clothing, designing, and producing remakes. - Takayama City: Recruiting participants and matching through the SDGs Partner Program. - Users of Employment Support Facilities for Persons with Disabilities: Participating as models in the fashion show. - Esthetic and Cosmetics Company: Providing makeup for the models. Leveraging each stakeholder's strengths, we will create a single event for the entire community under the theme of "Not Discarding," "Connecting," and "Empowering." Event Name: Sustainable Fashion Show Date & Time: Friday, August 7, 2026, 13:00 - 14:00 Venue: KOKO HOTEL Hida Takayama Content: A fashion show where high school students remake clothing collected by the hotel, worn by models with disabilities. Models: 12 individuals with intellectual disabilities participating through Takayama City's SDGs Partner Program. Production: Home Design Department, Gifu Prefectural Hida Takayama High School Cooperation: Takayama City, local businesses, welfare organizations, etc. ■ Comment from Shinichi Okuda, General Manager of KOKO HOTEL Hida Takayama At KOKO HOTEL, we are advancing initiatives that value connections with the community under the theme of "FEEL THE LOCAL." This project not only reuses clothing collected at the hotel but also connects the creativity of high school students, creates opportunities for people with disabilities to shine, and brings together the cooperation of local businesses, generating value that could not be achieved by the hotel alone. We hope this event will serve as an opportunity for everyone in the community to think about a sustainable society and an inclusive society together. We would be delighted if many people could attend on the day and witness the works created by the high school students and the vibrant presence of the models. We will continue to transmit the charm of the region and the thoughts of its people, starting from the hotel, and pursue co-creation unique to Hida Takayama. ■ What is the "FEEL THE LOCAL - Our Town Project"? As an initiative to realize the Polaris Holdings Group's mission "Smiles in Travel. Colors in Life.," we are promoting the regional collaboration enhancement project "FEEL THE LOCAL - Our Town Project." The phrase "FEEL THE LOCAL" embodies our wish for people to experience the atmosphere and sentiments of a place with all five senses. The familiar expression "Our Town" conveys our desire to take pride in our community and boost it together with the local residents. Every stay at our hotel makes you love the town a little more, makes you want to tell others about it, and makes you want to return... "FEEL THE LOCAL" - new encounters begin here. We will serve as a bridge connecting travelers and the community, contributing to the sustainable development and revitalization of the hotel's surrounding areas. [Hotel Overview] Address: 2-51 Hatsuta-cho, Takayama City, Gifu Prefecture, 506-0008 Access: 5-minute walk from the East Exit of JR Takayama Line "Takayama Station" Number of Rooms: 139 rooms in total Official Website: https://koko-hotels.com/hidatakayama/ ■ About Polaris Holdings Co., Ltd. Company Name: Polaris Holdings Co., Ltd. [TSE Standard Stock Code: 3010] Location: ONE SHINKAWA 1-23-5, Chuo-ku, Tokyo Representative: Yohei Taguchi, President and Representative Director Business Activities: Hotel Operations, Hotel Investment Official Website: https://www.polaris-holdings.com/ [Polaris Holdings Group Operating Hotels Domestically and Internationally] Polaris Holdings has operated hotels domestically and internationally under its original brand "KOKO HOTEL," the global hotel brand "Best Western," "Value The Hotel" as a roadside hotel primarily in the Tohoku region, and "Red Planet" in the Republic of the Philippines. Following the business integration with Minasia Co., Ltd., which operates "Hotel Wing International" and "Tenza Hotel" in December 2024, the group now operates 115 hotels with 16,536 rooms nationwide and internationally (*). (* As of May 31, 2026, including overseas hotels and hotels scheduled for operation.)