Polaris Holdings Unifies KOKO HOTELS' Operational Foundation; Gradually Introduces AX Platform "suitebook"
Polaris Holdings will progressively implement "suitebook," an AX platform provided by SQUEEZE, across all KOKO HOTELS within its group. This initiative aims to unify operational foundations, improve business efficiency, and realize data-driven management.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 22:00
- 🔍 Collected: April 27, 2026 at 13:31
- 🤖 AI Analyzed: April 27, 2026 at 13:50 (18 min after Collected)
Polaris Holdings Co., Ltd. (Head office: Chuo-ku, Tokyo; Representative Director and President: Yohei Taguchi) announces that it will progressively introduce the AX platform "suitebook," provided by SQUEEZE Inc., across "KOKO HOTELS," a brand developed by its group.
This initiative expands on the successful implementation at the hotel brands (formerly Hotel Wing) operated by its group company, MINACIA Co., Ltd., to the entire Polaris Holdings Group.
■ Group Standard Based on MINACIA's Achievements
Our group has expanded to one of the largest scales in Japan through integration with MINACIA Co., Ltd.
On April 1, all "Hotel Wing International" and "Tenza Hotel" locations completed their rebranding to the "KOKO HOTELS" brand, commencing a unified brand rollout nationwide.
Amidst this, "suitebook" has already been implemented and operated in hotels managed by MINACIA (formerly Hotel Wing), confirming achievements such as standardization of on-site operations, improved business efficiency, and reduced training burden. Building on these achievements, the expansion to "KOKO HOTELS" will promote the unification of the operational foundation across the entire group.
■ Initiative Content and Expected Effects
The introduction of "suitebook" to the former Hotel Wing locations resulted in improved service quality and operational systems beyond a certain standard, independent of individual hotel staff. Key achievements include:
- Reduced new employee training costs through intuitive operability
- Improved business efficiency during customer service and back-office operations
- Real-time visualization of data directly linked to GOP, realizing data-driven management
■ Future Developments
Moving forward, we will gradually introduce the system to hotels operated by Polaris Holdings. By integrating this with the operational know-how cultivated at MINACIA, we will promote the unification of the operational foundation across the entire group, further advance data-driven decision-making, and provide higher added value to our customers.
We will continue to maximize the power of technology, pursuing new forms of hotel operation that integrate people and digital, and contribute to the development of the entire industry.
■ About SQUEEZE Inc.
Company Name: SQUEEZE Inc.
Location: 1-52 Sakaemachi, Kitahiroshima City, Hokkaido
Representative: Shinichi Tatebayashi, Representative Director and CEO
Business Activities: Provision of AX (digital transformation of lodging operations) platforms centered on the cloud-based lodging management system "suitebook," development and provision of AI-powered operational platforms for the lodging industry, hotel planning/operation, and operational support through BPO.
Website: https://squeeze-inc.co.jp/
■ About Polaris Holdings Co., Ltd.
Polaris Holdings has previously operated hotels both domestically and internationally under its original brand "KOKO HOTEL," global hotel brand "Best Western," roadside hotel brand "Value the Hotel" primarily in the Tohoku region, and "Red Planet" in the Republic of the Philippines. In December 2024, it merged with MINACIA Co., Ltd., which operates "Hotel Wing International" and "Tenza Hotel," and now operates 111 hotels with 16,216 rooms both domestically and internationally (as of February 10, 2026, including overseas hotels and hotels planned for operation).
Company Name: Polaris Holdings Co., Ltd.
[Tokyo Stock Exchange Standard, Securities Code: 3010]
Location: ONE SHINKAWA, 1-23-5 Shinkawa, Chuo-ku, Tokyo
Representative: Yohei Taguchi, Representative Director and President
Business Activities: Hotel operation business, hotel investment business
Website: https://www.polaris-holdings.com/
This initiative expands on the successful implementation at the hotel brands (formerly Hotel Wing) operated by its group company, MINACIA Co., Ltd., to the entire Polaris Holdings Group.
■ Group Standard Based on MINACIA's Achievements
Our group has expanded to one of the largest scales in Japan through integration with MINACIA Co., Ltd.
On April 1, all "Hotel Wing International" and "Tenza Hotel" locations completed their rebranding to the "KOKO HOTELS" brand, commencing a unified brand rollout nationwide.
Amidst this, "suitebook" has already been implemented and operated in hotels managed by MINACIA (formerly Hotel Wing), confirming achievements such as standardization of on-site operations, improved business efficiency, and reduced training burden. Building on these achievements, the expansion to "KOKO HOTELS" will promote the unification of the operational foundation across the entire group.
■ Initiative Content and Expected Effects
The introduction of "suitebook" to the former Hotel Wing locations resulted in improved service quality and operational systems beyond a certain standard, independent of individual hotel staff. Key achievements include:
- Reduced new employee training costs through intuitive operability
- Improved business efficiency during customer service and back-office operations
- Real-time visualization of data directly linked to GOP, realizing data-driven management
■ Future Developments
Moving forward, we will gradually introduce the system to hotels operated by Polaris Holdings. By integrating this with the operational know-how cultivated at MINACIA, we will promote the unification of the operational foundation across the entire group, further advance data-driven decision-making, and provide higher added value to our customers.
We will continue to maximize the power of technology, pursuing new forms of hotel operation that integrate people and digital, and contribute to the development of the entire industry.
■ About SQUEEZE Inc.
Company Name: SQUEEZE Inc.
Location: 1-52 Sakaemachi, Kitahiroshima City, Hokkaido
Representative: Shinichi Tatebayashi, Representative Director and CEO
Business Activities: Provision of AX (digital transformation of lodging operations) platforms centered on the cloud-based lodging management system "suitebook," development and provision of AI-powered operational platforms for the lodging industry, hotel planning/operation, and operational support through BPO.
Website: https://squeeze-inc.co.jp/
■ About Polaris Holdings Co., Ltd.
Polaris Holdings has previously operated hotels both domestically and internationally under its original brand "KOKO HOTEL," global hotel brand "Best Western," roadside hotel brand "Value the Hotel" primarily in the Tohoku region, and "Red Planet" in the Republic of the Philippines. In December 2024, it merged with MINACIA Co., Ltd., which operates "Hotel Wing International" and "Tenza Hotel," and now operates 111 hotels with 16,216 rooms both domestically and internationally (as of February 10, 2026, including overseas hotels and hotels planned for operation).
Company Name: Polaris Holdings Co., Ltd.
[Tokyo Stock Exchange Standard, Securities Code: 3010]
Location: ONE SHINKAWA, 1-23-5 Shinkawa, Chuo-ku, Tokyo
Representative: Yohei Taguchi, Representative Director and President
Business Activities: Hotel operation business, hotel investment business
Website: https://www.polaris-holdings.com/