Enjoy a 'Crispy and Delicious Morning' at KOKO HOTEL in Hokkaido. Collaboration Project with Schau Essen Starts at Four Locations in Hokkaido

Minacia Co., Ltd., a subsidiary of Polaris Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and Representative Director: Yohei Taguchi), which operates KOKO HOTEL, will begin a breakfast promotion in collaboration with Nippon Ham at four hotels in Hokkaido starting Wednesday, April 1, 2026, as a new initiative to promote the charm of Hokkaido through its food. At the breakfast buffet of the four participating hotels in Hokkaido, the company's popular product 'Schau Essen' will be served using the manufacturer's recommended 'Golden 3-Minute Boil,' allowing guests to enjoy its crispy texture and juicy flavor. This initiative aims to promote the appeal of Hokkaido through its cuisine and, in conjunction with the opening of the 2026 professional baseball season, to support the region and sports.

Official Website: https://koko-hotels.com/

Background of the Project

Under the concept 'Here Discovery Begins. Discover your journey from here.', KOKO HOTELS is promoting the initiative 'FEEL THE LOCAL - Oraga Machi Project', which disseminates the unique charm of each region in collaboration with local communities. This project, in collaboration with Nippon Ham, aims to support the Hokkaido Nippon-Ham Fighters by enjoying the popular product 'Schau Essen' and to improve breakfast satisfaction.

What is the 'FEEL THE LOCAL - Oraga Machi Project'? The Polaris Holdings Group is promoting the regional collaboration reinforcement project 'FEEL THE LOCAL - Oraga Machi Project' as an initiative to realize its mission 'Bring smiles to travel. Add color to life.' This project sheds light on local attractions not found in guidebooks, developing initiatives that allow guests to experience the region's culture, food, scenery, and warmth of its people with all five senses. Staff who know the local area intimately work with local residents and businesses to transform hotels from 'places to stay' into 'gateways to encounter the region' through information dissemination, joint projects, and the development of experiential content.

The phrase 'FEEL THE LOCAL' embodies the wish for guests to feel the local atmosphere and the thoughts of the people with all five senses. The familiar expression 'Oraga Machi' (our town) conveys the desire to take pride in our town together with the local community and to liven it up together.

Every time you stay at our hotel, you'll come to love the town a little more, want to tell someone about it, and want to return... 'FEEL THE LOCAL' – new encounters begin here. We aim to be a bridge connecting travelers and the region, contributing to the sustainable development and revitalization of the areas surrounding our hotels.

Implementation Overview Start Date: April 1, 2026 (Wednesday) ~ Implementation Details: Schau Essen will be served at the breakfast buffet of four hotels in Hokkaido. Recommended preparation method is the manufacturer's recommended recipe 'Golden 3-Minute Boil,' allowing guests to enjoy the maximum flavor of the meat and the crispy texture of the casing. POP displays and other materials will be exhibited in the restaurants to introduce the product's appeal and delicious preparation methods. Participating Hotels: KOKO HOTEL Sapporo Susukino, KOKO HOTEL Tomakomai, KOKO HOTEL Asahikawa Ekimae KOKO STAY Chitose

About Polaris Holdings Co., Ltd. Company Name: Polaris Holdings Co., Ltd. [Tokyo Stock Exchange Standard Securities Code: 3010] Location: ONE SHINKAWA, 1-23-5 Shinkawa, Chuo-ku, Tokyo Representative: Yohei Taguchi, President and Representative Director Business Activities: Hotel Operations, Hotel Investment Website: https://www.polaris-holdings.com/

About Minacia Co., Ltd. Company Name: Minacia Co., Ltd. Location: ONE SHINKAWA, 1-23-5 Shinkawa, Chuo-ku, Tokyo Representative: Kazuyoshi Shimo-jima, President and Representative Director Business Activities: Management, planning, operation, and administration of hotels and restaurants Consulting services related to hotel and restaurant operations Website: https://minacia.jp/

【Polaris Holdings Group Operates Hotels Domestically and Internationally】 Polaris Holdings has operated hotels domestically and internationally under its original brand 'KOKO HOTEL,' the global hotel brand 'Best Western,' the roadside hotel chain 'Value the Hotel' primarily in the Tohoku region, and 'Red Planet' in the Republic of the Philippines. In December 2024, it merged with Minacia Co., Ltd., which operates 'Hotel Wing International' and 'Tenza Hotel,' expanding its hotel portfolio to 111 properties with 16,216 rooms (※) domestically and internationally. (※As of February 10, 2026, including overseas hotels and hotels scheduled for operation)