A "Crispy and Delicious Morning" at KOKO HOTEL in Hokkaido. Collaboration with Schau Essen Starts at 4 Locations
KOKO HOTEL will start a breakfast promotion at 4 locations in Hokkaido on April 1, 2026, offering Nippon Ham's 'Schau Essen' to promote local charm and support the local baseball team.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 02:30
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 22, 2026 at 04:35 (507h 34m after Collected)
KOKO HOTEL, operated by Minacia Co., Ltd., a subsidiary of Polaris Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Yohei Taguchi), will launch a breakfast promotion in collaboration with Nippon Ham at 4 locations in Hokkaido starting Wednesday, April 1, 2026, as a new initiative to showcase Hokkaido's appeal through food.
The breakfast buffet at the 4 participating hotels in Hokkaido will feature the company's popular product 'Schau Essen', served using the manufacturer's recommended 'golden 3-minute boil', allowing guests to enjoy its crispy texture and juicy flavor.
This initiative aims to broadcast Hokkaido's charm through food while also supporting the local community and sports, timing perfectly with the opening of the 2026 professional baseball season.
Official Website: https://koko-hotels.com/
### ■ Background of the Project
Under the concept 'Here Discovery Begins', KOKO HOTELS is advancing the 'FEEL THE LOCAL' project, an initiative to collaborate with regions and showcase their unique local charm.
This specific project is a collaboration with Nippon Ham, designed to improve breakfast satisfaction while encouraging guests to eat 'Schau Essen' and support the Hokkaido Nippon-Ham Fighters.
### ■ What is the 'FEEL THE LOCAL' Project?
The Polaris Holdings Group is promoting the 'FEEL THE LOCAL' regional collaboration project as part of its efforts to realize its mission: 'Bring smiles to travel. Add color to life.'
This project sheds light on local attractions not found in guidebooks, deploying initiatives that allow guests to experience the region's culture, food, scenery, and the warmth of its people with all five senses. Staff members who know the area inside out work closely with local residents and businesses. Through information dissemination, joint planning, and the development of experiential content, they are evolving hotels from simply 'a place to stay' into a 'gateway to meeting the local community'.
The phrase 'FEEL THE LOCAL' embodies our wish for guests to experience the atmosphere of the area and the feelings of its people with all their senses. The familiar expression 'Oraga Machi' (Our Town) reflects our desire to take pride in our town together with the local community, and to grow together.
The breakfast buffet at the 4 participating hotels in Hokkaido will feature the company's popular product 'Schau Essen', served using the manufacturer's recommended 'golden 3-minute boil', allowing guests to enjoy its crispy texture and juicy flavor.
This initiative aims to broadcast Hokkaido's charm through food while also supporting the local community and sports, timing perfectly with the opening of the 2026 professional baseball season.
Official Website: https://koko-hotels.com/
### ■ Background of the Project
Under the concept 'Here Discovery Begins', KOKO HOTELS is advancing the 'FEEL THE LOCAL' project, an initiative to collaborate with regions and showcase their unique local charm.
This specific project is a collaboration with Nippon Ham, designed to improve breakfast satisfaction while encouraging guests to eat 'Schau Essen' and support the Hokkaido Nippon-Ham Fighters.
### ■ What is the 'FEEL THE LOCAL' Project?
The Polaris Holdings Group is promoting the 'FEEL THE LOCAL' regional collaboration project as part of its efforts to realize its mission: 'Bring smiles to travel. Add color to life.'
This project sheds light on local attractions not found in guidebooks, deploying initiatives that allow guests to experience the region's culture, food, scenery, and the warmth of its people with all five senses. Staff members who know the area inside out work closely with local residents and businesses. Through information dissemination, joint planning, and the development of experiential content, they are evolving hotels from simply 'a place to stay' into a 'gateway to meeting the local community'.
The phrase 'FEEL THE LOCAL' embodies our wish for guests to experience the atmosphere of the area and the feelings of its people with all their senses. The familiar expression 'Oraga Machi' (Our Town) reflects our desire to take pride in our town together with the local community, and to grow together.