Personalized Skincare Brand "APEX" Holds Experiential Event Themed "Every Day is a Good Day"

POLA Inc. (Headquarters: Shinagawa-ku, Tokyo, President and Representative Director: Takuma Kobayashi) will hold the event "Every Day is a Good Day –Every Day is a Good Day-" themed around the design concept "Every Day is a Good Day" of its personalized skincare brand "APEX." The event will take place from July 1, 2026 (Wed) to September 13, 2026 (Sun) at the global flagship store "POLA GINZA" (1-7-7 Ginza, Chuo-ku, Tokyo).

In an era where information and values are constantly changing, it is important to focus on "knowing yourself deeply" rather than "someone else's truth." At this event, through "POLA Skin Analysis" to understand your skin, "Calligraphy Experience" to calm your mind, and "APEX Artwork Exhibition" to express your individuality, you can enjoy a high-quality time at POLA GINZA, away from the hustle and bustle of daily life, to carefully connect with your own skin and mind.

"Every Day is a Good Day –Every Day is a Good Day-" Event Overview

[Date and Time] July 1, 2026 (Wed) - September 13, 2026 (Sun) 10:00 AM - 7:00 PM (subject to business hours)

[Venue] POLA GINZA 1F (1-7-7 Ginza, Chuo-ku, Tokyo)

[Contents]

APEX Artwork Original Exhibition <No prior reservation required>

We will exhibit original artworks created by POLA's in-house package designers during the development process of APEX's package design. APEX packaging features personalized designs with different expressions for each item. The color, color layering, and shape are all different for each item, based on a technique called fluid art, where designers hand-paint each piece. By applying alcohol and ink to paper and using a hairdryer to move them, creating colors and edges, and then layering them, it evokes a sense of "the accumulation of days" and "the signs of change that appear after accumulation."

"POLA Skin Analysis" Experience

1 Full Course <Reservation required> Participation Fee: Free

A full course combining POLA's unique "Motion Scan Technology*2," "Skin Camera Analysis," and "Tea Selection." Recommended for those who want to understand their skin in detail, predict current and future prone skin conditions, and review their skincare.

Participation Benefit: Receive an "APEX Sample Set" and a "Tea Set."

2 Light Course <No prior reservation required> Participation Fee: Free

A brief analysis using only "Skin Camera Analysis." Analysis items such as fluctuation types*3 and melanin*4 predict not only the current skin condition but also future prone skin conditions.

Participation Benefit: Receive an "APEX Sample Set."

"Beauty Resides in the Unwritten" Calligraphy Experience Program <Reservation required> Participation Fee: ¥8,030 (tax included)

Experience a moment to understand your individuality through calligraphy and refine your mind and actions.

Participation Benefit: Receive an "APEX Sample Set," a POLA GINZA Original Tote Bag, and a POLA GINZA Original Tenugui.

Instructor: Koshu Matsunaga

Began studying calligraphy at age 6. Continued calligraphy while working as an operating room nurse, and after obtaining her teaching license, opened a calligraphy class in Tokyo in 2024. Specializes in Kanji works and mixed-script works (Kanji and Kana), and holds workshops for creating works tailored to the season and theme, as well as Zen copying sessions enjoyed with the five senses.

* The participation fee for the workshop includes the cost of the POLA GINZA Original Tote Bag and the POLA GINZA Original Tenugui.

For details, please visit the official POLA GINZA website and Instagram.

HP: https://www.pola.co.jp/store/polaginza/

Instagram: https://www.instagram.com/pola_ginza/

*1: A system for selecting based on individual skin *2: A unique POLA technology that acquires data used to predict skin condition from facial movements (video). *3: Items categorized by skin analysis results. *4: Suppresses melanin production and prevents spots and freckles.

APEX Product Information

Personalized for 365 days through skin analysis x personalized formulation x app support. Skincare that dialogues with your skin.

Personalized items selected from a wide variety of options, including finish, skin compatibility, texture, moisturizing film type, and ingredient design, tailored to your skin.

APEX Cleansing Cream 120g / Oil 200mL

¥9,900 (¥9,000 excluding tax)

APEX Wash 120g <Facial Cleanser>

¥9,900 (¥9,000 excluding tax)

APEX Fluid 120mL <Essence/Toner>

¥13,200 (¥12,000 excluding tax) - Some are quasi-drugs

APEX Emulsion 50g <Emulsion/Cream>

¥18,700 (¥17,000 excluding tax) - Some are quasi-drugs

APEX Clear Tone Wash 120g <Cleanser/Facial Cleanser>

¥9,900 (¥9,000 excluding tax)

APEX Balancing Oil 35mL <Essence>

¥9,900 (¥9,000 excluding tax)

Aiming for "beauty that reflects your individuality" based on skin analysis. Base makeup that resonates with your skin.

Personalized makeup selected for texture, color, and finish according to skin condition. Achieve translucent skin*1 with a smooth finish, as if your skin type has changed, even with different skin concerns.

APEX UV Base All 8 Types Each 45g <Sunscreen/Makeup Base>

¥11,000 (¥10,000 excluding tax)

SPF50・PA++++ High*2 protection type is free of UV absorbers, SPF35・PA+++

APEX Cream Foundation 6 Colors Each 6 Types Each 25g

¥11,000 (¥10,000 excluding tax)

SPF25・PA++

APEX Liquid Foundation All 6 Colors 6 Types Each 25mL

¥11,000 (¥10,000 excluding tax)

SPF25・PA++

APEX Pressed Powder <Face Powder>

Refill (with puff) 7.5g ¥6,600 (¥6,000 excluding tax)

Sold separately: Case ¥1,650 (¥1,500 excluding tax)

Puff ¥594 (¥540 excluding tax)

*1: Due to makeup effect *2: Compared to other types of APEX UV Base UV