POLA Pinnacle Brand 'B.A' Launches 'B.A Day Plump Foundation' on August 1, 2026

POLA INC. (Headquarters: Shinagawa-ku, Tokyo, President: Takuma Kobayashi) will launch the "B.A Day Plump Foundation" (Refill 6 colors, 30g each, ¥13,750 <¥12,500 excluding tax>, case sold separately with spatula ¥2,750 <¥2,500 excluding tax>) on August 1, 2026, from POLA's pinnacle brand "B.A". B.A Makeup is researched and developed with the same approach as skincare, under the concept "B.A skincare is alive in that makeup." This product applies the knowledge and technology *3 cultivated in B.A Cream *2, sublimating skincare ideas into daytime base makeup. It is designed based on years of firmness research. It embodies the value of firmness that B.A has pursued, as a daytime finish. ◆ Product Features Shared design concept with B.A Cream. Aims for total firmness with both makeup effects and skincare. [Formula] Newly developed omnidirectional *4 plump formula aims for skin filled with plump firmness in all directions. 1: Applies the emulsification technology of B.A Cream for long-lasting firmness. 2: Instantly sweeps away shadows caused by sagging and hollows, aiming for a lifted, firm finish *5. 3: Designed to resist dullness and breaking down until evening. Applies the self-regenerating veil *6 technology of B.A Cream. [Ingredients] Contains 5 types *10 of beauty ingredients *9 common to B.A Cream, including the BA Core Extract *8, a beauty ingredient common to B.A 7th generation basic skincare *7. Aims for firm skin that feels filled with moisture. [Texture] A texture that gives a plump, firm feeling the moment it is applied. Available at POLA Beauty Directors nationwide, about 400 "POLA THE BEAUTY" cosmetics and esthetic shops, the flagship store "POLA GINZA", and approximately 2,500 stores including 108 POLA corners in department stores nationwide, 11 duty-free shops in domestic airports, and the official POLA online store (https://www.pola.co.jp/ec/). (Number of stores as of the end of December 2025) Overseas, it will be released sequentially in 9 countries and regions: Mainland China, Hong Kong, Taiwan, Macao, Thailand, Singapore, South Korea, Malaysia, and Indonesia. Releasing August 1, 2026 B.A Day Plump Foundation Selling name: POLA B.A Day Plump Foundation ¥ 13,750 (¥ 12,500 excluding tax) SPF25・PA++ Refill 6 colors, 30g each Case sold separately (with spatula) ¥ 2,750 (¥ 2,500 excluding tax) *1, 4: Use on the entire face *2: POLA B.A Cream 7 *3: Refers to the formulation *5: Due to makeup effect *6: Refers to veil properties with shape-restoring abilities *7: B.A Lotion, B.A Milk, B.A Cream *8: A complex ingredient of Cystoseira Tamariscifolia Extract and Ruscus Aculeatus Root Extract *9: Moisturizing ingredients *10: BA Core Extract, EG Clear Extract, YAC Extract, FP Clear Extract, White Cherry Bark V