Pola Participates as Main Sponsor for 'BALLET TheNewClassic'
Pola Inc. has become the main sponsor for the ballet performance "BALLET TheNewClassic" (BTNC), which embodies a fusion of tradition and innovation. The 2026 season's theme is "Rebellion in Sophistication," and special "POLA VIP Seats" will be offered in collaboration with Pola's premium B.A brand, promising an enhanced viewing experience.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 20:00
- 🔍 Collected: April 3, 2026 at 11:31
- 🤖 AI Analyzed: April 17, 2026 at 09:28 (333h 57m after Collected)
Pola Inc. (Headquarters: Shinagawa-ku, Tokyo; President and Representative Director: Takuma Kobayashi) has deeply sympathized with the stance of NewClassic Inc. (Setagaya-ku, Tokyo; Representative Director: Shohei Horiuchi) to continuously evolve with the times while cherishing inherited values, and will participate as the main sponsor for the ballet performance "BALLET TheNewClassic" (hereinafter referred to as BTNC).
By joining hands, BTNC and Pola will reinterpret the foundations built by tradition and innovation, create unprecedented new value, and expand the possibilities of emotion and beauty for society and future generations.
POLA presents BALLET TheNewClassic2026
Introducing "POLA VIP Seat" in commemoration of the collaboration with Pola's highest-end brand "B.A".
By combining the "beauty of classic" and "modern creativity" in a layered structure, with the dancer's body's accumulated persuasiveness, and new expressive techniques such as visuals, music, and composition, BTNC's 2026 performance, which has presented an appreciation experience beyond traditional frameworks, has the theme "Rebellion in Sophistication." This will more clearly demonstrate the stance of coexisting tradition and innovation with equal intensity.
As an initiative to enhance the appreciation experience of this performance, for all 6 performances <Thursday, July 30, 2026 - Sunday, August 2, 2026>, we will offer "POLA VIP Seats" in commemoration of the collaboration with Pola's highest-end brand "B.A", which has continuously questioned the very nature of beauty by evolving with each era and upholds the brand policy "Human potential expands." These executive seats are designed to allow a deeper experience of the performance's value, providing an exceptional viewing experience with a close-up view of the stage. (Limited number of seats)
POLA presents BALLET TheNewClassic2026 Performance Overview
Performance Name: POLA presents BALLET TheNewClassic2026
Dates: Thursday, July 30, 2026 - Sunday, August 2, 2026 (6 performances in total)
Venue: New National Theatre, Tokyo - Medium Hall (1-1-1 Honcho, Shibuya-ku, Tokyo)
Ticket Link: https://maichike.com/o/18756/events/787
Pre-sale: Friday, April 3, 2026, 12:00 PM / General Sale: Friday, April 17, 2026, 12:00 PM
Official Website: https://www.balletthenewclassic.tokyo/POLA presents
About BALLET TheNewClassic
BALLET TheNewClassic is a project launched in 2020 by photographer Yumiko Inoue and ballet dancer Shohei Horiuchi, which combines ballet tradition with contemporary creativity. Dancers active domestically and internationally, along with artists from fashion, music, and art, gather to present new forms of beauty across genre boundaries, advocating for "New Classic = New Standard" and expanding the possibilities of performing arts.
About Pola's Highest-End Brand B.A
Under the brand policy "Human potential expands," B.A is a brand that has addressed the possibilities of beauty and ways of life. Without being bound by the timelines of the past or present, it proposes a lifestyle that aims for "the best self in history." Based on bio-active theory*1, while exploring Pola's cutting-edge research and sensory quality of each era, it leads to skin full of moisture, radiance*2, and firmness*3, with a regenerating, all-over plumpness*4.
B.A Lotion 120mL ¥23,100 (¥21,000 excluding tax) (Moisturizing Lotion)
B.A Milk 80mL ¥23,100 (¥21,000 excluding tax) (Moisturizing Emulsion)
B.A Cream 30g ¥38,500 (¥35,000 excluding tax) (Moisturizing Cream)
*1: A concept that draws out people's inherent potential. *2: Gloss due to moisture. *3: Creates a sense of three-dimensionality with radiance. *4: For use on the entire face.