POLA's Top-Tier Brand 'B.A' Wins Director-General for Commerce and Service Industry Policy Award at the 65th 2026 Japan Packaging Competition
POLA's top-tier brand 'B.A' received the Director-General for Commerce and Service Industry Policy Award at the 65th 2026 Japan Packaging Competition. Additionally, the 'From Loss To Beauty' series, which utilizes unused resources, won the Cosmetic Goods Category Award, recognizing its commitment to environmental consideration and social contribution.
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- 📰 Published: April 9, 2026 at 20:00
- 🔍 Collected: April 9, 2026 at 11:31
- 🤖 AI Analyzed: April 20, 2026 at 09:51 (262h 20m after Collected)
POLA Inc. (Headquarters: Shinagawa-ku, Tokyo; President and Representative Director: Takuma Kobayashi) announced that its top-tier brand 'B.A' received the Director-General for Commerce and Service Industry Policy Award at the '65th 2026 Japan Packaging Competition' (organized by the Japan Federation of Printing Industries), which recognizes excellence in commercialized and sold packaging. Furthermore, the 'From Loss To Beauty' series, a brand that contributes to local communities by finding new value in discarded unused resources under the concept of 'transforming what is lost into beauty,' received the Cosmetic Goods Category Award.
**Cosmetic Goods Category Award Winner: 'From Loss To Beauty' Series**
To make the brand message of expanding the possibilities of beauty and connecting to the future of people, society, and the earth by transforming resources that would normally be discarded into new value linked to beauty, easily accessible, playful coloring was adopted.
The brand message was placed on the box that first catches the eye, aiming for a design that allows for lighthearted participation in social issues.
The Japan Packaging Competition is an exhibition held since 1962, competing for the excellence of commercial packaging (product packaging) that anticipates the needs of the times. In recent years, packaging design has been subject to diverse demands, such as safety, security, and environmental considerations, in addition to traditional functions like ease of use, and its social responsibility has increased. In packaging design, where new developments and proposals are sought to realize a rich life, commercialized packages are widely solicited, comprehensively and multi-dimensionally evaluated, and excellent works are commended.
**Cosmetic Goods Category Award Winner: 'From Loss To Beauty' Series**
To make the brand message of expanding the possibilities of beauty and connecting to the future of people, society, and the earth by transforming resources that would normally be discarded into new value linked to beauty, easily accessible, playful coloring was adopted.
The brand message was placed on the box that first catches the eye, aiming for a design that allows for lighthearted participation in social issues.
The Japan Packaging Competition is an exhibition held since 1962, competing for the excellence of commercial packaging (product packaging) that anticipates the needs of the times. In recent years, packaging design has been subject to diverse demands, such as safety, security, and environmental considerations, in addition to traditional functions like ease of use, and its social responsibility has increased. In packaging design, where new developments and proposals are sought to realize a rich life, commercialized packages are widely solicited, comprehensively and multi-dimensionally evaluated, and excellent works are commended.