POLA Joins "BALLET TheNewClassic" as Main Sponsor
POLA becomes the main sponsor of the ballet performance "BALLET TheNewClassic," aiming to create new value that expands the possibilities of beauty by blending tradition and innovation.
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- 📰 Published: April 3, 2026 at 20:00
POLA Corporation (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Takuma Kobayashi) has expressed deep empathy with the philosophy of NewClassic Inc. (Setagaya-ku, Tokyo; Representative Director: Shohei Horiuchi) to cherish inherited values while continuously evolving with the times, and will participate as the main sponsor for the ballet performance "BALLET TheNewClassic" (hereinafter, BTNC).
By joining forces, BTNC and POLA will reinterpret the foundations built by tradition and innovation, create unprecedented new value, and expand the possibilities of inspiration and beauty for society and future generations.
POLA presents BALLET TheNewClassic 2026
Commemorating the collaboration with POLA's highest-tier brand "B.A," the "POLA VIP Seat" will be offered.
The theme for BTNC's 2026 performance, which has presented viewing experiences beyond conventional boundaries by combining the structure where "classical beauty" and "contemporary creativity" overlap with the persuasiveness built through dancers' bodies and new expressive methods such as visuals, music, and composition, is "Rebellion as Sophistication." This will more vividly demonstrate the stance of coexisting tradition and innovation with equal intensity.
As an initiative to enrich the viewing experience of this performance, for all six performances (July 30 (Thu) - August 2 (Sun), 2026), we will offer the "POLA VIP Seat" in commemoration of the collaboration with POLA's highest-tier brand "B.A," a brand that has continuously evolved through the ages, questioning the very nature of beauty and advocating the brand policy "Human potential expands." This will be an executive seat offering a distinguished viewing experience close to the stage, allowing for a deeper appreciation of the performance's value (limited seats).
POLA presents BALLET TheNewClassic 2026 Performance Overview
Performance Name: POLA presents BALLET TheNewClassic 2026
Dates: July 30 (Thu) - August 2 (Sun), 2026 (6 performances in total)
Venue: New National Theatre, Playhouse (1-1-1 Honmachi, Shibuya-ku, Tokyo)
Ticket Link: https://maichike.com/o/18756/events/787
Pre-sale: April 3 (Fri), 2026, 12:00 PM / General Sale: April 17 (Fri), 2026, 12:00 PM
Official Website: https://www.balletthenewclassic.tokyo/ POLA presents
About BALLET TheNewClassic
BALLET TheNewClassic is a ballet project launched in 2020 by photographer Yumiko Inoue and ballet dancer Shohei Horiuchi, combining ballet tradition with contemporary creativity. Dancers active domestically and internationally, along with creators from fashion, music, and art, gather to present new forms of beauty beyond genre boundaries, advocating "New Classic = New Standard" and expanding the possibilities of stage art.
About POLA's Highest-Tier Brand B.A
Under the brand policy "Human potential expands," B.A is a brand that has engaged with the possibilities of beauty and lifestyle. It proposes a way of living that aims for "the best in my life" beyond the constraints of past and present time. Based on bio-active theory*1, it pursues POLA's cutting-edge research and sensory quality of each era, leading to skin that is full of moisture, radiance*2, and volume*3, with renewed resilience*4 across the entire face.
B.A Lotion 120mL ¥23,100 (¥21,000 excluding tax)
(Moisturizing Lotion)
B.A Milk 80mL ¥23,100 (¥21,000 excluding tax)
(Moisturizing Emulsion)
B.A Cream 30g ¥38,500 (¥35,000 excluding tax)
(Moisturizing Cream)
*1: A concept that draws out people's inherent potential *2: Radiance due to moisture *3: Creating a sense of volume through radiance *4: Application to the entire face
By joining forces, BTNC and POLA will reinterpret the foundations built by tradition and innovation, create unprecedented new value, and expand the possibilities of inspiration and beauty for society and future generations.
POLA presents BALLET TheNewClassic 2026
Commemorating the collaboration with POLA's highest-tier brand "B.A," the "POLA VIP Seat" will be offered.
The theme for BTNC's 2026 performance, which has presented viewing experiences beyond conventional boundaries by combining the structure where "classical beauty" and "contemporary creativity" overlap with the persuasiveness built through dancers' bodies and new expressive methods such as visuals, music, and composition, is "Rebellion as Sophistication." This will more vividly demonstrate the stance of coexisting tradition and innovation with equal intensity.
As an initiative to enrich the viewing experience of this performance, for all six performances (July 30 (Thu) - August 2 (Sun), 2026), we will offer the "POLA VIP Seat" in commemoration of the collaboration with POLA's highest-tier brand "B.A," a brand that has continuously evolved through the ages, questioning the very nature of beauty and advocating the brand policy "Human potential expands." This will be an executive seat offering a distinguished viewing experience close to the stage, allowing for a deeper appreciation of the performance's value (limited seats).
POLA presents BALLET TheNewClassic 2026 Performance Overview
Performance Name: POLA presents BALLET TheNewClassic 2026
Dates: July 30 (Thu) - August 2 (Sun), 2026 (6 performances in total)
Venue: New National Theatre, Playhouse (1-1-1 Honmachi, Shibuya-ku, Tokyo)
Ticket Link: https://maichike.com/o/18756/events/787
Pre-sale: April 3 (Fri), 2026, 12:00 PM / General Sale: April 17 (Fri), 2026, 12:00 PM
Official Website: https://www.balletthenewclassic.tokyo/ POLA presents
About BALLET TheNewClassic
BALLET TheNewClassic is a ballet project launched in 2020 by photographer Yumiko Inoue and ballet dancer Shohei Horiuchi, combining ballet tradition with contemporary creativity. Dancers active domestically and internationally, along with creators from fashion, music, and art, gather to present new forms of beauty beyond genre boundaries, advocating "New Classic = New Standard" and expanding the possibilities of stage art.
About POLA's Highest-Tier Brand B.A
Under the brand policy "Human potential expands," B.A is a brand that has engaged with the possibilities of beauty and lifestyle. It proposes a way of living that aims for "the best in my life" beyond the constraints of past and present time. Based on bio-active theory*1, it pursues POLA's cutting-edge research and sensory quality of each era, leading to skin that is full of moisture, radiance*2, and volume*3, with renewed resilience*4 across the entire face.
B.A Lotion 120mL ¥23,100 (¥21,000 excluding tax)
(Moisturizing Lotion)
B.A Milk 80mL ¥23,100 (¥21,000 excluding tax)
(Moisturizing Emulsion)
B.A Cream 30g ¥38,500 (¥35,000 excluding tax)
(Moisturizing Cream)
*1: A concept that draws out people's inherent potential *2: Radiance due to moisture *3: Creating a sense of volume through radiance *4: Application to the entire face
FAQ
Why did POLA become a sponsor of BALLET TheNewClassic?
POLA resonated with BTNC's philosophy of valuing tradition and innovation, becoming a main sponsor to create new value that expands the possibilities of beauty.
What is the "POLA VIP Seat"?
An executive seat commemorating the collaboration with POLA's top brand "B.A," offering a special viewing experience to deeply appreciate the performance's value.
When and where will the performance be held?
It will be held from July 30 to August 2, 2026, at the New National Theatre, Playhouse (Shibuya-ku, Tokyo).